Mike Andes discusses combining offline door-hanger campaigns with an online presence (website/Google) to generate leads. He recommends using door hangers if time permits and notes that ordering a few hundred costs about $50–$60; the website should be set up to passively capture leads so work crews can still receive incoming leads while working.
What about the door hangers and stuff like that? Like, doing the door hangers is absolutely something we should be doing if we have the time. That's what's beautiful about, like, the website and Google. Once we set it up, it's done. We don't have to spend any time doing it. Now if you have time and you don't have enough leads, we're going to do door hangers. Right. And because we know we can, for 50, 60 bucks, get hundreds of these things and we can go knock out doors and get leads that way. My goal is that even while you're out working, you're getting leads in from the website.
