Short YouTube clip (creator: Mike Andes) arguing that giving frontline lawn-care employees direct access to customers and issuing them business cards increases pride of ownership, referrals, and upsell opportunities. The video includes an anecdote where a homeowner picked up a technician's business card and later contacted the company, illustrating the benefit of empowered employees.
When you. When you see the pictures, you'll be like, what did he do?
A lot of business owners won't give their frontline employees direct access to their customers because they think they're going to steal their customers down the road. Let's see what happens, though, when you empower your employees and give them direct communication with the client.
I got your card from one of your service reps that happened to be parked right near my house because my lawn needs help. Well, that's why I ran out there.
I know. I didn't care, but he was. He was nice enough to give me the card.
People said I'm crazy because we give business cards to our guys working out on the lawns and doing landscaping, and we put landscape technician or lawn care professional on their business card. It's for most these guys, their very first business card they've ever had. It's pride of ownership, as well as the fact that we get lots of referrals and upsell customers because they have that information on their business card throughout the day.
