Mike Andes breaks down a $300,000 acquisition with a $2,000 cost per customer. Twenty customers churned immediately, and old contracts locked the previous provider into mulch, trimming, and bed work, leaving only mowing and leaves to sell.
$300,000
$2,000 (approximately)
~20 customers (canceled between signing and start)
For the acquisition, it was three hundred thousand. We still have like two thousand dollar customer acquisition cost almost. Yeah. It's kind of upsetting. We lost like 20 or so like immediately. Like they canceled between when I signed and like when we got started. Looking back on that, do you think it was overall good do the learning experience? Like. Yeah. How do you have your mind? The one thing I wouldn't do in the future though is like they kept mulch and bush trimmings for all these customers and bed maintenance. So like we have mowing in leaves. We have like no upsellability on any of these custom.
