Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Fix Your Home Service Business: The 15% Price Hike Secret

17 Feb 2026 · 1 min

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In this concise monologue, the speaker argues that home‑service companies can dramatically improve profitability by implementing a minimum 15‑20% price increase on their services. He explains that while such a hike will likely reduce the close rate—fewer customers will accept the higher price—the resulting higher margin per job will cause overall profits to rise, potentially fixing up to 80% of unprofitable home‑service businesses. The speaker acknowledges a common objection that customers will leave, but counters that this only applies to the remaining 20% of firms that lack quality service delivery. For businesses that already provide good work and care for customers, the price increase alone is presented as a simple, high‑impact lever to turn chaos into profit.

Chapters

I turned chaos into profit with one spreadsheet and a price increase. Here's how. Raise prices by 15 to 20%. Not 3%, not 5%, not an annual adjustment for inflation, a minimum of 15% price increase. By doing that, I accept a lower close rate because less people will accept my jobs and I'm going to watch my profit actually stack up in the bank account. If people did this in home services, this would probably fix 80% of of businesses in the home service industry that don't make money. And if you're like, well, if I raise my prices by 15%, customers would leave. Well, you're part of the other 20% that needs to fix the product, the actual service and the delivery. Because if you don't have a good service and you don't do a good job when you raise prices, yes, customers will leave. But assuming that you do a great job and you care for the customer, 80% of home service businesses would be fixed if they just raised prices by a minimum of 15%.