Mike Andes shows how to find customers in local Facebook groups without paying for ads. Introduce yourself as local, offer free or cheap services like bush trimming to get reviews and referrals, then upsell mowing, weeding, and gutter cleaning once you've built trust.
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Another way that you can get customers without spending any money on marketing is Facebook groups. Don't tell them like right off the rip I'm trying to do my mowing, my mowing service like come buy for me it's $40 like introduce yourself. I live in such and such a neighborhood. Make it really local because that's what that community what makes it really different. Remember too when you're first getting started we don't need customers paying right off the rip. Even on those Facebook groups you might say hey I'll trim everyone's bushes for free. And then when you do that you're like oh man I can get them for weeding service, mowing service. They also need some mulch installed and their gutters are they need cleaned. Take an entry level gateway service and then upsell other services to customers. So when you're first getting started use that Facebook group to get things besides money, reviews, referrals and upsells.