Mike Andes' business burned through cash for 120 straight days with zero flow. His plan: email existing customers seasonal offers to double their annual value from $1,000 to $2,000, pushing revenue from $1.5 million to $3 million and finally outrunning the debt.
5 years, I would say, has been very financially stressful. And then from a cash perspective, that's the part that's probably squeaky. Yeah. Okay. And that, that's like basically around zero. We're basically trying to get money. Yeah.
We're, we're right there. I mean, we, we started the year off. We'd lost a bunch of money in Q1. Then yeah, we really struggled. I mean, we were in the red for 120 days.
We want to create season-specific offers for season-specific services so that when peak demand for any service throughout the year, that's when I want to be emailing them. That's when I want to be texting them and asking them if they want that service done. Instead of trying to go after the new shiny customer, let's just take the customers who already have given us money, our existing customers, or the people who have at least asked for a quote and said, I need service. Let's go after them first. They're already in our database and they won't cost us anything to go sell them more stuff. Instead of going after the new shiny customer, focus on the warm people in your database that have already given you money. If all our customers accept even just one or two of those offers throughout the year, we're able to take the average annual value from $1,000 per year to $2,000 per year. And if we do that, this business goes from $1.5 million to $3 million. And that growth strategy is the only way that Wetlands will be able to outgrow their current debt load.
