A brief YouTube Shorts clip (Mike Andes, Oct 3, 2021) offering hiring advice for small businesses: as a business grows and its brand awareness increases, it becomes easier to attract experienced employees; early-stage firms should start with simpler services and hire more junior staff until the brand can draw experienced local talent.
What are a couple ways to hire experienced employees? I think as your business grows and gets larger in terms of brand awareness, that's when you're able to attract more experienced people. If you're getting started, it's extremely difficult to convince someone who knows a lot about this industry has a lot of experience. It's tough to convince them to join your business. That's why I recommend start with simple services so you can deal with a younger, more junior, less experienced workforce. And then as your brand grows, you'll attract more experienced talent in your local community.
