A short YouTube video by Mike Andes (for landscapebusinesscourse.com) arguing that hiring employees should be treated as marketing and advertising—framing applicant attraction as managing filters and competition—and introducing a system for recruiting and hiring. The speaker records behind-the-scenes material and positions this as advice for landscaping business owners building hiring processes.
Okay, so when we talk about finding employees, there's a few things I want you to think about. Finding employees is literally marketing and advertising the easiest challenge for your customers. Well, if I can't find anyone to come work for me, I can't get them to show up for agency. I can't get them to actually in one handful, you either a, you have to remove filters or B, you're going to have to increase competition. Instead of just telling me that this is where I record my course lectures and material and videos, etc. I'm actually going to go ahead and let you see behind the scenes. This is the video I am recording for landscapebusinesscourse.com and I'm talking about hiring, finding new applicants, and sort of the system that you create in your hiring process.
