💰 How @BriansLawnMaintenance Got 120K Subs ➡️ What I Learned 🔥 ⭐️

Hey everyone, it's Mike Andes and you're listening to the Business Bootcamp podcast. Today we are going to be talking about Brian's lawn maintenance, who is a YouTuber on obviously YouTube and does landscaping and lawn care videos and has grown his channel immensely over the past couple years. We're gonna talk about five different ways he has done that and why I believe he's gonna get to a million subscribers on YouTube and five things that we can learn all of our businesses using the methods that have gotten his his success. Before we get today's show though, a big thank you to today's sponsor which is Gusto. If you haven't already, go to gusto.combootcamp try out their software completely free for 90 days. You can do direct deposits, you can do all of your benefits and for your employees, get their W2s done very, very quickly as we end the, as we approach the end of 2020 and the year, get the reports done very quickly and it's very affordable. Check it out today. Go to gusto.combootcamp alright, so if you haven't watched any of Brian's videos, I highly recommend you subscribe to his channel. Awesome youtuber and has built a lawn care business for me. I'm out in the Pacific Northwest, so different climate perhaps than his and over in kind of like the middle of the United States kind of area. And so definitely a different market, but absolutely we can all learn from other people's successes and their failures. And so I want to talk about five different things that Brian has done that has got him so many subscribers and allowed him and his family to do so well financially and things like that. Now they're building their own home and just really been able to achieve things that they didn't even think were possible. Now he has a podcast and a whole bit, so best of wishes to him as we're in the holiday season and his family and just a great all around guy. I've talked about Brian in the past in terms of meeting him at GIE and the conference for the landscaping industry and just seeing him in person and just how much it was so, so matching up with his personality on camera. So we'll talk about that in a bit. But let's talk about the five things I think made Brian's lawn care successful and get to over 100,000 subscribers. Number one, he's engaging with its audience and with his customers. All right, so if you look on his videos and you go to the comments section, you can see that he likes the comments he replies to a lot of the comments and is actively engaged in the community. He comes to the events, he goes into groups, he chats with people, he responds back to customers and subscribers when they respond to him. So the same way that he does that is what I feel like us as business owners should be doing for our customers. And whether you have subscribers on YouTube doesn't matter. It's customers. All right, so the same way that Brian's living is coming from YouTube, he looks at his subscribers as customers. What do they want? How can I help them? How can I be involved with them? And so in your small business, what can you do to get involved with your customers? Can you get onto local Facebook groups? Can you get on local next door groups? You make sure that you're engaged in local community events. Staying engaged with your customer base and where they're at is very important. When they ask questions, being timely to response, those are all things that Brian does in his channel and that's why he has such a loyal following. Number two is listen to what the customer wants and what's working and then just keep pounding it. Okay, so if you look through the most popular videos on Brian's channel, you're going to see a lot of reviews for, for equipment. And so you can see a lot of his big winners in terms of views are the ones that have equipment reviews. So knowing a little bit about YouTube is product review videos make really good ad revenue. The reason for that is because usually people that are looking to buy something are searching for the name or brand of an ATV or a mower, or a truck, or a certain type of dump, insert or plow. And so he uses those keywords inside of his title. And then he is able to make a product review and offer value to his customers. They love the videos, they want those videos. A lot of his subscribers customers are lawn care providers, landscapers, people in the green industry. And so they are actively needing this information to grow their business. He knows that. He sees it in the views. They're going up and then he produces the value and he's able to make great CPM. That's the amount of money that.

YouTube is willing to give someone based upon the number of views. So for example, you might have a three or four dollars CPM, that's cost per thousand views on YouTube for something like a comedy video or some funny videos that someone makes in their backyard or something like that. But for a product review, you can easily make $15, $20 cpm cost per thousand views by the fact that when people come to these videos, they're actively looking to buy, and therefore, the ads that come in front of them, they. They're usually more inclined to purchase things, as well as the retailer or the manufacturer is willing to pay more to get in front of the people watching a product review video than they are in front of someone that's watching funny cat videos, Right? And so great strategy. And that is when your customers tell you what they want and it's working, keep pounding it. I can't overemphasize this enough. When it comes to marketing. I see someone do door hangers, and they're working really well. And then all of a sudden, someone. They hear someone talk about Facebook ads and like, oh, I should do Facebook ads, And they go do Facebook. And then someone else will hear about Google. Oh, Google. If one thing is working for you and you have a great thing going for you, just keep doing it. Keep pounding that same thing. When it comes to marketing, when it comes to a certain product that you've built and now it's really doing well or a certain service that you're advertising, keep pounding the thing that works. And that's what Brian has done so well. When it comes to product review videos, number three is be true to you and your style, okay? On camera, if you're gonna try to be someone who you aren't, it's gonna come across when you're in person, at events, with your fans, with your customers, whatever it might be. So what I love about Brian is the way he's on camera is the same way that he is when you meet him in person. So when I met him at gie, just an incredible personality in terms of communication. The way the handshake, the way the eye contact, everything was just spot on and so consistent with the way that he portrayed himself on camera. You look at celebrities like Ellen or people that have, you know, been really popular in Hollywood, and then they have these big, you know, reveals of the way that they acted off camera or behind stage to other people. That was contrary to the way they presented themselves in front of the camera. People like Brian, who are true and authentic to themselves on camera and can be that same way off camera, and that's just who they are. Like, if you're just who you are on camera, and if you're who you are in front of your customers and in front of your employees, you don't have to put a facade on, because it's just you be undeniably you, and therefore you can be consistently you. You don't have to put on things. You don't have to try to make a facade in front of certain people. That's why we love Brian. And that leads me to number four, which is be vulnerable. This is something Brian has done. This is something we as leaders should do in our businesses, and that is be vulnerable to your customers, to your employees. Showing where you've made mistakes, sharing that, hey, we haven't always had it all together, you know, just perfectly, you know. Now Brian is very successful on YouTube, building a house, all these really cool things and it's easy to get wrapped up in that. But like, he can share, he's willing to share the parts that weren't easy, the parts that he wasn't doing well, the parts that it wasn't like the business was just thriving. And so being vulnerable to share those weak spots and those moments when we didn't feel like we had it all together. As business owners, very important to connect with your audience and employees if you have a team that you're working with. And number five is build the business for your lifestyle as big as you need. This is what I like about Brian and that is that he is not trying to build this massive business because he feels pressured to like make himself look really good. What you got to do when it comes to your lawn care business, your landscaping business, is build the business for you and your lifestyle. Brian knows that he's going to have like one or two employees that run the lawn care business and he can focus on YouTube now going forward. This is what's going to get him to a million subs on YouTube is the fact that he's focusing on, okay, I want to make better videos, better content, connect with my audience more. I'm going to do this and I'm not going to allow the pressure to build a bigger business. Get a bunch of employees, get a bunch of trucks, you know, grow, grow, grow, make a million dollar business. He's figured out that this size of business works really well for him. And there's plenty of lawn care and landscape professionals that should stick to 1, 2 employees or work solo. And that's what they need to operate in, that works best for their personality, best for their management style, best for to provide for their family in terms of revenues. You don't need to make a $2 million business to make a comfortable business, you know, comfortable earning and living for your family. Now if you want to work outside the business on a day to day level, the reason Brian can do that is because he has YouTube. So if you want to do that, you probably will need to build the business to a bigger size before you step out of day to day operations. And we talk a lot about on this channel on strategies to build that business and build the systems in place so that the employees and your team can run the company with without your daily involvement. But for some people, that just stresses them out. Having more employees, more trucks, more liability. Like they'd rather just have nice new trucks, new equipment and stick with themselves or maybe two or three trucks and that's where they feel comfortable. You need to do what's right for you. Don't do what's right for me or for another guy. Your competitor that you're comparing yourself to has 50 employees. You might not be even wanting to willing or able to know from a financial or from a managerial or personality standpoint, experience level to actually build that size of business. And you're just going to make yourself super stressed out. You're going to run the business in the ground. You're going to cause a bunch of financial issues. So do what's right for you. How does the business serve your lifestyle? You know, my goal and mission is to change the level of professionalism in the landscaping industry. So yeah, I got to grow, I got to go big, I got to hire a lot of people and expand. We have 30 locations now around North America. That's all fine and good for me, but for some people that's not their goal. Their goal is to provide for their family, be able to spend three, four days a week with them at home. And they do not need to be doing what I'm doing in terms of size. Do what's right for your lifestyle and make sure that the mission and the goal of the business aligns with your personal needs. And then be unapologetically committed to making the business the best at that stage of growth. I hope you enjoyed that. And make sure you go and subscribe to Brian's channel. Let's get him to a million in subs. And who else would you like me to do a review on? Another landscaper? Do you want me to do Keith Kalfis? There's a whole bunch of them. There's a whole bunch of other landscapers in this community. I love watching and I enjoy seeing their success. So check out their channels and post below who you would like me to make a video about next and what they've done to be successful on YouTube or in their business. And I look forward to making more content. My name is Mike Andes. You've been listening to the business Bootcamp podcast. Until next time. Be great. Cause nothing else pays.