A short YouTube excerpt where Mike Andes advises home-services business owners that adopting basic technology (website, SEO, mobile-friendly site, fast loading, CRM, card payments, professional phone handling) will place them ahead of most competitors—claiming roughly 98% lag in tech adoption. The tone is practical and encouraging.
It's so easy to win. Home services. The average business owner in home services is just so bad at technology. We're like 10 to 15 years behind. If you just have a website, you're ahead of the pack. And if you have a website that actually ranks well on Google and has SEO and looks good on a mobile device and loads quickly, you're literally ahead of like, 98% of the competition. And if you also have a CRM and take credit cards and file and just answer your phone, you'll probably be successful.
