Mike Andes tells Dean, who lost his only employee with three crews of work lined up, to stop marketing and hire aggressively instead. Post on Indeed, Facebook, and Craigslist, put up yard signs, call pastors and temp agencies, and treat hiring as a full-time job. Some people won't work out, but keep pushing.
Hey, my only employee quit and I have enough work for three full crews. Obviously I need to reevaluate for next year, but what would you do now if you were me?
All right, so I'll be really honest. As much as I love you giving me money, Dean, don't spend $50 on me right now. You go spend that on indeed, Facebook ads, Craigslist, etc. I really appreciate that. I'm not trying to throw you under the bus, but honestly, don't give me money. Don't give anybody money. Go get those employees. That's very important. That is your number one priority right now. What whether you be. You should go get. You should go get. You should get. What are they called, Michael? Yard signs. You should put those around your area. You should be putting ads up on Craigslist, Facebook and indeed, you should be telling all of your friends and family. You should be calling people. You should be putting those yard signs next to Home Depot. You should be putting them on the corners of where people go for like express professionals employment and all these temp agencies. Put them out there. I don't care if you would go and stand out on a busy road with a sign and say how much you're paying, paying per hour, a couple little things and say you're hiring tomorrow. Like you need to get employees. You do not need to reevaluate your year. You do not need to cut back and say I'm not, I'm not going to grow. This is a scarcity mindset, Dean. You've set this up entire winter for growth. All right, I'm speaking right to Dean because I know I'm pretty good and he can take this. So you've been, you've been getting your website ready. You got long care web design to make your website. You have got all the trucks and equipment. You have all these leads coming in because of the website probably. And you need to, you need to just realize right now is the time for you to go get employees and you're going to make a couple mistakes. You're going to go out and hire six people and two of them aren't going to work out. Two of them might not show up the next day for work. But right now your full time job, the only thing you should be doing is focused on hiring people. That's not easy. That's not that it sounds so like, I just like make this up. It's not easy. We're hiring people right now at like the clip of probably two or three a week at Augusta between the Corporate side are. Well, probably more than that. Three, four a week between the corporate side and our corporate locations and the local shop and the command center. So we're hiring a lot of people. Hardest year we've ever had to find people. It's very difficult when you have a 300 per week boost to unemployment plus whatever state the state is giving them. So they're making four or five hundred bucks a week sitting at home doing nothing. So you've got to go out there and your full time 247 job right now, Dean, is to go find employees, go over, hire, go. Like right now, you don't need to spend any money on marketing because leads are pouring in. Like you said, you have tons of work. Don't spend money on marketing your full time lead ads. Everything the same you looked at last year in terms of like spending money for customers. You need to go do the same thing for finding hires right now. It should be the thing that you think about, the thing you dream about, the thing you go to bed thinking about. That's the. You got to do it. The reason I'm pushing this so hard right now is because if you don't do it now, the rest of your year is gone. You're gonna. You're gonna contract. You're gonna, oh, I'm go to solo. This is what happens to Everybody. Happens on YouTube all the time. Like, they. They start growing. They get two, three employees and then they just contract because their employees left. And like, oh, my word, I can't do this. I don't want to have employees anymore. There's so much responsibility. Like, I'm just gonna be solo again. Don't do that, Dean. I know that's not who you are. I know you want something bigger than that. You gotta get. You don't. Do not take a.
Victim mentality and say, oh, my employee left me and now I'm stuck and I gotta go. So no, this is the time for you to buckle down. Yeah, life is hard. Let's go. Like, let's go get employees. All right, so go do a yard sign. Go hold a sign on the side of the street. Go run ads. No more marketing dollars. You do not spend money on marketing. The website's going to produce natively at zero customer acquisition cost. You need to go focus on hiring and finding people. Call people. Call pastors. Why don't you. Why don't you call pastors? Call youth organizers, call the Rotary Club, the chamber of commerce. Call these people. Like, if you really want to get aggressive. My goodness.
Sam.
