This YouTube short features Mike Andes answering a question about which parts of a business should remain constant during growth. Andes argues that a company’s identity — its mission, purpose (‘why we exist’), goals, values, and AMB — must stay constant, while hiring practices, work arrangements, and operational details should adapt to changing economic, environmental, and workforce conditions.
What parts of a business need to stay consistent as you grow, and what parts are a little bit more fluid? And how have you kept Augusta Lawncare's identity consistent through your scaling?
I think the thing that you touched on is identity, right? I think identity, mission, why we exist, that's got to stay constant. Everything else has to be able to change everything. The way we hire people, the way that we work. Like in the past couple years, like, all of a sudden, like, virtual working was like a real thing. We cared about people coughing in the office. Like, all of that's gotta change. So the only thing in my mind that should stay constant is the goals, the values, and the AMB of the business. And then every single other thing in the business has to adapt and evolve because our economy, our environment, our climate, our workforce, everything else is changing. So to not change is basically signing your own death certificate.
