Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

How to make Zach's advertising BETTER!

24 Apr 2024 · 0 min

Watch on YouTube

0:14

A short conversational clip between Zach and Mike Andes about Zach’s advertising approach. Zach reports spending about $8,000 per year on advertising (online and radio mailers), prefers online/Google Ads, and has ~39 Google reviews. Mike Andes advises improving website conversion (adding a form to capture customer details and payments) so visitors don’t need to email for pricing or information.

Questions this video answers

About $8,000 per year ("I spend about eight grand a year on advertising").

About 39 reviews ("I'm up to like 39 reviews, I think on it").

I spend about eight grand a year on advertising online and then radio mailers. I've kind of given up on the mailers, you know, like they don't really work anymore. I mean, honestly, online is probably the best one. Google Ads, you focus hard on that. I'm up to like 39 reviews, I think on it.
Kudos for Zach for getting the Google reviews. That's going to help him be able to be visible on Google search when people are looking for anything to do with composting. However, I really think that once they get to the website, he could absolutely get more customers just by making sure that they don't have to email him just to get more information or email him to get pricing. He's just copying and pasting the same exact email back to them. Why not have a form where they fill out their information? At the end he gets their card and they're a customer.
And.