Mike Andes shows two ways to move lawn-mowing clients from biweekly to weekly service. If you're raising prices anyway, show them both the new weekly rate and a higher biweekly option (roughly 50% more). If not, frame weekly as a lower per-cut price that keeps their total bill the same.
August 31, 2021.
50% more.
When I started my business two years ago, I took on mostly bi weekly customers. Most of them should have been weekly. How do I approach customers to switch them all to weekly without losing them? So I would recommend if you're just trying to switch people from bi weekly service to weekly service, there's two different routes I would go. The first route is if you know you need to raise prices anyways, I would pitch to everyone the two different prices. Here's your new prices for weekly. Here's your new price prices for biweekly service. Which one would you like? And I truly believe you can charge 50% more for biweekly. Again, that would be option one. If I'm trying to raise prices and do what you just talked about and that is switch people the weekly. Now if you're like, hey, my prices are good, my prices are fine. But now I'm trying to change people from biweekly service to weekly service. What you need to do is pitch to them that they're getting a cheaper per cut price by switching to weekly. Exact same prices. How you phrase it is the part that's important.
