I Got 924 Jobs in 24hrs (here’s how)
In this 24‑minute presentation, Mike Andes explains the three‑step system his Augusta Nation network used to secure 924 accepted jobs in a single day. The system is not a single marketing channel but a holistic approach that (1) captures attention at scale by offering price transparency, (2) converts instantly by removing every point of friction – 24/7 phone answering, web chat, instant quote forms, AI‑driven estimates, and abandoned‑cart follow‑ups – and (3) fulfills and monetizes profitably through high‑quality service, upsells, recurring revenue, and rapid payback of customer‑acquisition cost. Andes details the psychology of price‑first offers, the hierarchy of estimate methods (in‑person, drive‑by, over‑the‑phone, instant), the technology stack (HomeWorks CRM, instantmowingquote.com, AI satellite imaging, QR codes), and the cash‑flow logic that turns low‑margin entry services (e.g., mowing) into a gateway for higher‑margin add‑ons (treatments, mulching, seasonal clean‑ups). He also shares operational best practices – 24/7 command center, hold‑time upsell scripts, abandoned‑cart automation that recovers 30‑40% of lost leads, and a profit‑margin framework that pushes annual customer spend from $2,000 toward $3‑4k. The talk ends with a free invitation to use instantmowingquote.com and a call to integrate it with the HomeWorks platform.
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In this video, I'm going to break down the exact 3-step system we used to generate almost 1,000 accepted jobs in 24 hours. The reason this worked is not because of one magic marketing channel. The reason this worked is because we removed friction from the entire sales process. We made these changes at Augusta Long Hair, and within a single day, we got more jobs accepted than ever before. I want you to steal a system that got me 924 jobs in 24 hours. To be clear, that 924 number is across 200 locations in Augusta Nation. These are jobs accepted through instant quotes, phone estimates, web chat, QR codes, and estimates accepted directly inside of our CRM, HomeWorks. So no, this is not one guy with a mower getting 924 jobs in a single day. This is a system across a network of locations. But the principles apply whether you're just starting out, if you're stuck at $300,000 in annual revenue, or if you're already doing millions of dollars. Getting jobs comes down to 3 things: getting attention, building trust, and giving people a reason to act right now. Most businesses are missing at least one of these, and AI is going to expose them. That's why they're stuck paying for every single lead they get, missing phone calls. They're, they're driving around for estimates that they never actually close, and they keep wondering why customers keep ghosting them after they send them the quote. Step 1 is to capture attention at scale. To scale using a great offer. Step number 2 is to convert instantly with no friction. And step 3 is to fulfill and monetize profitably. And by the end, I'm going to show you the free tool I built that lets you put instant mowing quotes directly on your own website. It lets customers see the price, accept the quote, and get signed up without needing to call you, wait for you, or meet you in person. So let's talk about step 1. Most home service businesses think the way to get more leads is to say the same thing louder. We do quality work. We're licensed and insured. We show up on time. We have great customer service. But here's the problem. That is what the customer already expects. No one hires a home service business hoping they are unlicensed, uninsured, they're late, and they're terrible at communication. Those things matter, but they are not a reason to act right now. If you want customers to take action, you need an offer. And this offer activates them to call you, contact you, and get a quote. And in home services, one of the most powerful offers is simple. Show the price. Most contractors hide their prices. They make the customers call. They make the customers fill out a big old long form. They make the customer wait 3, 4, 5 days just to get a price. They make the customer schedule an appointment and visit with them on their property. And then finally, finally, they send them a quote. By that point, the customer has already talked to 3 other companies. At Augusta, one of the things we've seen is that showing price upfront gets attention because price is often the last thing standing between the customer and solving their problem. And so when we run ads, Sometimes just showing the price inside of the ad itself is a thing that makes it different. For example, let's think about mowing. Dreaming about buying a lawn mowing service and being able to set up mowing for weekly and biweekly. They don't wake up thinking about that. They're not sitting at home saying, "I just can't wait to compare 5 different quotes from different contractors this week." Like, that's not what they're saying. They just want the grass cut. In the words of one of our owners saying, "Making tall grass short." They want it off their to-do list. They want to know what it costs because that's the bridge between their problem and a solution is I've got to pay you something and I need to know what that is. They want to move on with their life. And this is why price transparency is so powerful. If the customer is paying and they already need the service, hiding the price does not create mystery. Like, I've got to make sure I build up value. It creates friction. If the price was free, almost everyone would say yes. If I was offering mowing, it's like, we will do your lawn for free. Pretty much 100% of the people that have the problem will take me up on the solution, assuming they believe that I'll actually do the work. The question is not whether customers want the service. The question is whether you can show them a price, build up enough trust, and make it easy enough for them to say yes. There was a study done from Angie and Invoca that found over 70% of homeowners accepted the very first estimate they received from a home service contractor. Think about what that means. It does not mean that 70% of customers picked the cheapest estimate. And unfortunately, most of us are always thinking that the reason customers don't accept is because it was too expensive, when in reality it means that they picked the first estimate. Speed matters, convenience matters, respecting the customer's time matters. And if you are the business that gives them the price first, you have a massive advantage. This is also becoming more important because of AI. And I know everyone's heard AI in the news and ChatGPT and Gemini, Perplexity and Claude. When it comes to home services, this is extremely important because when customers search online, one of the most common questions they ask is, how much does it cost? They're not typing in about the type of mower you use or whether or not you're going to show up on a Wednesday or a Thursday. They're asking, what's the cost? They have a problem. They know you have the solution and they're wondering, how much is it going to cost to solve this problem? If your website actually answers that question, you're giving both the customer and these AI algorithms something useful because these AI algorithms are scanning all these websites in your local area looking for the answer to the question the customer has, which is, how much is this going to cost me? AI tools are scraping the website. They're trying to answer these customers' questions so they stay on their platform. If your website has prices, or at least price ranges, service details, and clear explanations, you are much more likely to be shown when people ask those price-based questions. And when it comes to AI searches, it differs than Google search because Google search gives you 20 different blue links to click on with ads and a whole bunch of text. With AI, it's much more prescriptive. It's going to show 2, 3, maybe 4 different competitors, and you want to show up on that list. That— those competitors are the ones that are going to win. They're going to grow while everyone else is wondering why leads are stalling. If your website says call for pricing, you're adding friction. You're also giving AI almost nothing useful to work with to actually answer the question of the customer. Now, I'm not saying that every service should have one exact price listed online. If you do complex landscape installs, irrigation installs, hardscapes, or high-ticket construction projects, you might not be able to give one exact price. But you can still give ranges. You can still say, hey, if it's a small property or this size, it's about this much in terms of cost. If it's a medium-sized property, maybe it looks like this size, then this is gonna be your price range. And if it's a larger property or based on your square footage or lot square footage or picture, this is the range of price you're going to have. Now, Christmas lights, for example, are a good example of this. At Augusta, we have Augusta Lawn Care. We also have augustalights.com. And we can measure the roofline and give an exact price if they call in, but not everyone wants to do that. On the website, we can still give the customer a range based upon the size of their home. That does two things. It helps them understand if they're even in the ballpark, because, for example, with Christmas lights, some people think it's going to cost like $100, and then other people are very happy to pay $1,500 because they thought it'd be $2,000, $3,000, or $4,000. It also filters out who is never going to buy anyway, and you stop wasting time with those people, all those tire kickers. And especially with Christmas lights, 80-90% of people are just interested in the price, but they don't actually buy. A lot of owners are afraid to do this. They're scared to put their prices. They'll say like, if I show my price, people, my customers, are going to compare my prices with other people and competition in my local area. Here's a secret. They're already comparing you. The difference is when you hide your price, they compare you after wasting your time. You drive out to the property, You measure everything, you send the quote, and then they say, "That is too expensive." I would rather them see the price online and leave before they waste my estimator's time and my office and my admin person. And here's what is even better. At Augusta, we built abandon cart technology, and this is a big reason why we got 924 jobs in a single day. So if someone goes through the instant quote process and they see the prices and then they leave because they're like, "Ah, it's too expensive," we still capture that information. This is why collecting Contact information before seeing the price is super useful. Now we can put that information into HomeWorks. We can follow up with them. We can send them automations. We can send them offers down the road. Now here's what's crazy. We close, we convert about 30 to 40% of people who just saw the price and then left the page just through abandoned cart follow-up. That changes the psychology because now showing price does not mean you lose everyone who does not instantly buy. It means you can filter, capture, and follow up. If they accept, great. Put a card on file, off to the scheduler. Let's go. If they abandon or they leave the page once they see the price, we still have a system. If they decline the estimate after we sent them the quote on HomeWorks, now inside of HomeWorks, we actually require them to give us a reason because once they decline based upon price, for example, I'm going to be calling them. I'm going to follow up with them. I'm going to give them another offer. I'm going to give them more value, or I'm going to make sure any questions or clarifications they needed are answered. That matters because if we don't have enough jobs in the schedule, we can go back to those declined estimates and make a smarter offer. Maybe we add more value, we add an additional little service, maybe we bundle some services together. Maybe we discount if we really need to fill the schedule. But now we know why they're declined. And so many times before we had this feature in HomeWorks, it was like customers declining, it's like, why? We all just assume it's because of price. But now that we know why they declined an estimate, We don't have to keep second-guessing ourselves on pricing, and we can follow up with them to give them a better offer and close the deal. 30 to 40% still say yes, even after abandoning the cart, seeing the price, and in a way declining the estimate. And if I do send them a quote and they do decline inside of HomeWorks, I'm still going to follow up with them and make sure I get them on the schedule. So step 1 of this whole process is not just run more ads to get more jobs. Step 1 is to create an offer that gets attention. And you can run an offer for $99 to be able to get an entry-level service. That's an awesome offer. You'll get your foot in the door and then we'll upsell them things in the future. But the simplest offer in a world where everyone hides pricing is this: show the price. Now, step 2, after creating an offer, is to convert instantly with no friction. This is the main point of the entire video. The business that removes friction wins, especially in a world of AI. A lot of owners think they have a leads problem. They need more customers, and sometimes they do, but a lot of the time they have a friction problem. They are getting calls they don't answer. They are getting website visitors who never submit the form. They're getting quote requests that take 3 days to respond to. They're sending out estimates that customers forget about. They're playing phone tag. Then they blame the economy, the season, or the lead quality. But the lead had intent. The customer had pain. The customer wanted the problem solved. The business just made it too hard. At Augusta, we answer the phone 24/7 through Command Center, and more than 95% of those calls get answered by a human agent. Now, if all of the phone lines are busy, the calls go to AI so we can at least collect the customer's information. Then we call them back immediately and try to sell the job as fast as possible. That matters because if you miss the phone call, most of your leads are gone. Only about 37% of missed calls leave a voicemail. That means that 63% of them are gone immediately. And even if they do leave a voicemail, when you call them back the next day, a lot of the time you hit their voicemail. Now you're playing phone tag. So if you missed the original call, you might lose 75, 80% of these opportunities. That is insane. And so we might have a great offer, but if we don't remove the friction, we still don't get any more customers. And most business owners never feel this pain because they do not see the lost opportunity. They just say, "Well, the phone's not ringing enough." No, the phone rang, you missed it, and then the customer called someone else. This is why we answer the phone 24/7. But phone calls are still not the fastest way to get a customer on board. On our website, a customer can go from starting the quote to accepting the job and putting their card on file in about 2 minutes. If they call in, it takes about 8 to 10 minutes. We have to confirm the service area, we have to measure the property, we have to answer questions, and we get their card on file and they have to give it to us over the phone. If they use the web chat on the website, it takes about 12 minutes because now there's back and forth. They type, then we type, and then we wait while they type again. And all of these can work, whether it be a phone call, whether it be on your website, whether it be web chat. But the fastest version is the one where the customer can do it themselves. We remove the friction. That is why I built instantmowingquote.com. It lets lawn care companies put instant mowing quotes directly on their website. The customer enters their address, They get a price, they accept, they can select additional services, and the job gets started without days of back and forth with your estimator. In my opinion, this is the future and does not mean that every quote will be perfect. There will always be a tradeoff between speed and accuracy. There are 4 basic ways to give an estimate. All right. The first is in person. You're going to go out and visit the customer at their property. Now, this is the most accurate. It's also the slowest way to get the quote to the customer because you have to schedule it. And you have to make sure your schedule aligns with the customer's. Then you have to drive there. Then you get there, you knock on the door. They might not even be home. You gotta wait. And you might not even get to their house for a week 'cause you're booked out with other appointments. And then after you meet them, you still gotta send the quote. Now, the second way to be able to do this is a drive-by estimate. This is where I'm gonna get their address. I'm not gonna meet them in person, but I am gonna go drive by the property. I don't need to see the customer. Now, this is a lot faster and it allows me not to have windshield time, but it does still involve labor. Like, I still got to go drive 20, 30 minutes, go see the property, walk around the property. That's still a lot of labor. You still have to have someone physically going to the property. It might be a little less accurate than meeting the customer in person, but you still get your eyes on the property and it's a little bit faster than meeting someone and talking to them for 20 or 30 minutes about something you could have just walked around the property and figured out in 30 seconds. So this is faster. Now, the third way to give an estimate is what we call OTP or over the phone. It's faster, but also a little less accurate because I don't see the property in person. You can use satellite images, online tools, property data, and AI to give the customer an answer on the phone for their price. This is what we do a lot through Command Center when customers do call in. Now, the last way is through instant quote Forms is on our website and it is the fastest, just in a matter of a couple minutes. Now, it's not always the most accurate, but dramatically reduces friction. And that is the goal because we got to have a great offer. We've got to reduce the friction in order for the customer to accept. The more you move down this list, the faster the customer gets a price. In-person meeting, drive-by estimate, over-the-phone estimate, instant quote. Faster, but slightly less accurate. Accuracy might be going down slightly, but speed goes up dramatically. This 2 minutes on an instant quote form could very well be 1 or 2 hours by the time I drive out to customer's property, visit with them, drive back, send the quote, assuming I can get it done within the next day or two. Now, for entry-level services like mowing, speed is usually more important than perfect accuracy because if the price is wrong, What's the worst thing that can happen? You get to the property, you verify it's like, oh, it's different than we thought, and you adjust the price if needed. At Augusta, after the first service, if we have to change the price, less than 1% of people do we have to do that on, and very few of them cancel because of that. Why? Because we communicate and we just honor their time. We solve the problem quickly, and the property is completely different than what the customer selected on the instant quote form. Then we just adjust the price. And most reasonable people, they understand that. So inside of InstantMowingQuote.com, there are 3 ways to measure a property. The first is AI using satellite imagery, and the second is letting the customer manually measure the property by dropping pins on a map. The third way to measure a property is through small, medium, and large property sizing using example pictures. This is the one we use most at Augusta. Because it's the fastest. Each one has a different trade-off. If you want maximum speed and maximum lead volume, use the small, medium, and large photos. The customer can self-select very quickly. Now, if you want more accuracy, use AI scanning. And you want even more accuracy, make the customer manually measure the property. But remember, every bit of accuracy you require usually adds more friction. So you have to decide really what matters most to you. For mowing, I'd rather make fast because mowing is an entry-level service. It's a foot in the door. And once I'm on the property, I can identify more problems. Now, here's one small thing most businesses completely waste, and that is hold time. When it comes to over-the-phone estimates and customers calling in, still a lot of people do their estimates over the phone. Here's a quick tip. If someone is on hold for 15 or 20 seconds while waiting for you to answer the phone, do not just play a beep or elevator music. And silence. Use that time. Yes, you can tell them that it's a compliance message, you can say that the call is being recorded for quality and training purposes, but after that, prime them for an upsell. If it's spring, talk to them about mulch or property cleanups. If it's fall, talk about leaves. If it's beginning of the mowing season, talk about recurring service. If you offer treatments in your mowing service, talk about getting a healthier lawn this year. The customer's already waiting, they're sitting there, you might as well just sell them more stuff or prime them to buy more from you. They already have intent, they already have a problem. Use that time to educate, frame, and prepare them. I know this is in the weeds when it comes to answering your phone, but this is an easy win for everyone to implement. A quick hold message could say something along the lines of, "Thanks for calling Augusta Lawn Care. This call may be recorded for quality and training purposes. While we pull up your property, ask us about bundling your mowing with spring cleanup." or lawn treatments, your yard is handled for the entire season. That is way better than silence or a beeping while they're waiting. You're not being pushy and you're preparing the customer to think beyond the one thing they called about. And that matters because the profit is usually not in the entry-level service. The profit is what comes next. So for mowing, we don't make 30, 40, 50% profit margins on mowing, but I can on treatments. Mulch, property cleanups, winter services, and increase the lifetime value of the customer. And that's where we go to step 3. We talked about creating offers, step 2, reducing friction to get the quote to them, and step 3 is to fulfill and monetize profitably. This is the part most marketing videos will skip, and most marketing agencies don't talk about because they just want to sell you getting more leads. They show you how to get the lead, they show you how to book the job, and they act like the work is done. They This is not how business works. If you get a bunch of customers and you do a bad job, you're gonna get wiped out. You'll get bad reviews, you'll get cancellations, you'll increase your churn if you have a recurring service, and you'll need more and more leads just to replace the customers leaving. Now, this model of selling more to your customers only works if you fulfill a high-quality service and keep customers long-term, and then you monetize them profitably. That means two things. Sell more and sell better. Sell more means additional services, more frequency, more problems solved throughout the year. Sell better means raising prices over time, improving your profit margin, getting the customer into a more profitable relationship with the business. This is where most owners get stuck. They spend all their time and all their money getting new customers, and then they sell one low margin service. Why? Because the lowest customer acquisition cost. It's where all the leads are coming from. And then they wonder why they are not making money. Now, a big part of closing 924 jobs in 24 hours is that we have what we call Augusta leads. We run all the ads— Facebook, Google, LSA— for our owners. Now, this past week, the average cost per lead was about $36 across Facebook and Google. Now, let's assume we close half of those. That's roughly— let's call it $70 to $80 customer acquisition cost. Let's think about mowing. If I make $10 or $15 profit per cut or per visit, and that customer is mowing every other week, it might take months to recoup that customer acquisition cost, that initial $70 or $80 I spent to get the customer. And if I lose them after 1 or 2 or 3 visits 'cause of bad service, I've actually lost money on that customer. This is a cash flow problem, and cash flow is what determines how fast you can grow. If I spend $70 or $80 to acquire a customer and it takes me 3 months to get that money back, I cannot redeploy that money very quick and grow the business faster and go buy another customer. But if I can acquire that customer and sell them another service in the first week or two, I can get my money back faster. Now I can go buy another customer and spend more money on ads to be able to grow quicker. This is why it's not just about a marketing strategy. It is a cash flow strategy. The faster you recoup customer acquisition cost, the faster you can grow. This is one of the reasons why Augusta Lawn Care locations are getting to $500,000 in revenue almost twice as fast as they did when we first started franchising. We're not just getting more leads, we're getting better at converting them and selling more to them. We're getting better at collecting their payment and we're getting better at upselling them more services. We're getting better at getting that customer acquisition cost paid back quickly. And that matters. The average Augusta Lawn Care customer spends about $2,000 per year, and our goal is to get that to $3,000 or $4,000 per year by adding better upsells and solving more problems. If I just sold them one entry-level mowing service, great. But I also want them to buy treatments. I want them to buy a cleanup. I want them to buy mulch. I want them to buy a leaf cleanup. I want to buy winter services. I want to buy anything else that solves a real problem on their property and has a better profit margin than the entry-level service of mowing. And there's no way I'm going to sell them $3,000 or $4,000 or $5,000 of value through the year if I only focus on that one entry-level service. If I can get a customer that pays me $5,000 a year and my competitor can only get $1,000 from that customer in the same year, who do you think is going to be able to spend more on advertising? This year we put a lot of focus into selling more than one service from our instant quote forms, and we tripled the number of customers accepting more than one service through the instant quote flow. That is a 200% increase. It's huge because now we're getting more juice for the same squeeze, same customer, same lead, same acquisition costs, but more revenue, more margin, and a faster payback period. And this is where the profit comes from. A lot of people say you can't make money with mowing. Or there's a service in your industry that's entry level and they're like, "Oh, you can't make money doing that." They might be right if you're only selling that one thing. But mowing, in our example, can be the entry point. It can be the thing that gets you on the property at the lowest customer acquisition cost. And then you got to identify more problems and you have to sell more services and you have to solve more problems for the customer. If you're on the property every week or every other week, you have the best possible sales opportunity. You can see, "Oh, the mulch is thin," or, Oh, I see some weeds, or I see that the shrubs need trimming. Or if you see the leaves piling up, you see drainage issues, you can see the lawn needs some treatments because it's patchy, there's weeds. Your competitor has to pay to get the customer's attention. You are already there. That is the advantage. And so we can create an offer all day long, reduce friction all day long, and get a bunch of customers. But if we can't upsell them and monetize and make them profitable, we failed. This is why the instant quote flow should not just sell mowing. Or your entry-level service. It should offer additional services while the customer's already in buying mode. And this is important. The best time to sell an additional service is right after the customer feels relief. They came to your website with a problem. They had searched 5 other companies and they couldn't get a price. But on your website, because you have instant quote forms, they saw the price, they accepted it, they put a card on file, and they solved the problem. They didn't have to call a whole bunch more contractors, they didn't have to schedule a whole bunch of in-person estimates, they didn't have to wait days or leave the office to come visit with an estimator on their property. They're just happy because you honored their time. That is a great moment to offer the next solution. They just are stressed out by the fact that they're gonna have to leave the office and leave work or take a shift off to come visit a bunch of contractors at their house. You solved that problem and showed them the solution. Now these upsells on instant quote forms, or even if someone calls in, is not being done in a pushy way. It's in a helpful way. We're actually being thoughtful for what the customer needs next to solve more problems. If they buy mowing from us, whether it be on the phone or an instant quote, we're asking, hey, while we're mowing, do you want us to also do a spring cleanup before we start with the mowing service? Or potentially, do you want us to add lawn treatments so the yard improves throughout the season while we're on the property? Do you want us to handle mulch while we're already on the site and already at your property? Now, this is not manipulation. This is about solving more problems for your customers. And if you solve enough problems, the customer becomes sticky. When you raise prices later, they are less likely to leave. We've noticed that customers who accept via instant quote on their websites or over the phone value their time, and they tend to be less price sensitive when we go into profit mode and raise prices. The people who wanted to talk forever, talk to us for an hour about their service, they wanted to compare 5 different bids. They told us they want a breakdown of the quote or want to compare apples to apples and ask a million questions and they grind us down on price. They're usually the ones who cancel when you raise prices to actually make profit in your business. The customers who value speed and convenience are often the best customers. Why? They're busy. They just want the problem solved and they're willing to pay for professionalism. They're more likely to accept the upsells when you text them or email them through HomeWorks. They're more likely like, yes, get that done. Yes, thank you. Thank you for identifying that. Oh, thank you for that video, that picture identifying the problem. Yes, go for it. No questions asked. They're more likely to tolerate reasonable price increases and the switching costs becomes too high for them. And the risk of switching to a competitor of yours that isn't professional, that doesn't honor their time, because now they're thinking, if I leave, I have to go find someone else, another contractor, another vendor, and will they answer the phone? Will they actually show up? Will I have to put cash underneath the mat? Will they make this easy for me, or is it going to be a pain in my neck? This is what you want. You want the customer to feel like switching away from your service is risky. That only happens if you fulfill well. If you do have a high quality service, if you do have great communication, if you do honor their time by answering the phone and having instant quote forms. If your service quality is poor, none of this works. At the end of the day, in the service business, if you don't do a good job, people will leave. If you don't show up, it doesn't work. If your crews are damaging customers' property, it doesn't work. If your communication is terrible, it doesn't work. And if you're hard to deal with, it doesn't work. I always think about every business as sales, operations, and admin. Sales is getting the work. Operations is doing the work. And admin is getting paid for the work. Now, marketing and advertising will get someone in the door, will get the sale. But operations and doing the work, in a service business is what keeps them, assuming you do a good high-quality service. And admin, we make sure we collect the money. You need all three. You need the sale, but you need operation to keep the customer and sell them more stuff, allowing the admin to make some more money. Now let's talk about why most businesses will stay low profit. This is honestly why so many home service businesses stay at single-digit margins, 5, 6, 7%. Even at 4 or 5, I've seen $15 million businesses with a 3-4% profit margin. Why? They put all of their profit into growth. They love talking about stage 1, the offer. They love talking about stage 2, friction and automations and making sure things are easy for customers. Great. But then they fail on this last part is make money, optimize. And instead they just start getting more trucks, more equipment. They're hiring more people. They're doing more on ads. They're spending, getting more customers. They're getting more overhead. They're building a bigger office. And then they look up and say, We're busier now than ever. But where is that money in the bank? The issue is they're always buying the next customer instead of fully monetizing the customers they already have. One of the owners in Augusta recently asked, "How can we get a 30% or 40% profit margin in the long term?" And it came down to this: Stage 3. Not figuring out better offers, not even reducing friction, but taking the customers you already have and selling 3, 4, 5 times more revenue per year to the exact same customer. Now, instead of asking, how should we grow and get more expansion, more ads and get another agency and how to get more trucks and get another loan? Instead, if you want to make more money, we should be asking questions like, how do I sell more to the same customer? How do I increase revenue per customer? How do I reduce the payback period after I do get a customer with advertising? How can I compress that down to just a few days or weeks instead of months or years? Another question they're asking is like, how do I raise prices over time? Because the biggest lever I could have in the business But yet I'm still focused on stage 1 and stage 2 instead of stage 3 of monetizing our customers well. Asking questions like, how do I keep this customer for years? Not days, weeks, or months. Years. Because if you can do that, growth gets easier. You're not constantly starting over. You are stacking customers. And that is the beauty of recurring revenue. This is why I always am pushing people to go from one-time jobs to recurring revenue, even if it takes a couple of years to migrate your business towards a higher quality revenue. Honestly, recurring revenue only works if customers stay and customers stay when you solve their problems consistently, when you communicate well and you make their life easier. This is why I think frictionless quoting is so important. It's not just about getting the first job. It sets the tone for the whole relationship. If the first interaction with your company is easy, fast, and professional, the customer assumes the rest of the experience will be the same. And if the first interaction is slow, confusing, and full of back and forth, the customer assumes the rest of the experience will be painful. This is why speed matters. It's not just speed for speed's sake. Speed is a trust signal. I'm sure you're watching this and many people are like, well, instant quotes won't work for me. Let's be honest, okay? When we talk about instant quote forms or even over the phone, Instant quotes are not perfect for everything. If you do complex installs, high-ticket projects, or services with a lot of unknown variables, you might still need to meet the customer in person. That's fine. But even then, you can still remove friction. You can put price ranges on your website. You can qualify the customer before you drive out and spend hours talking to them and creating a quote. You can let them know what projects typically cost. You can explain what affects that price in the long term. That way you're not spending all day giving free estimates to people who are never going to buy in the first place. The goal is not to make every service a one-click checkout like we do for mowing. The goal is to move every service as far down this frictionless path as possible. For mowing, that might mean an instant quote with a card on file. For Christmas lights, that might mean online ranges plus over-the-phone measurements. For landscape installs, that might mean starting prices and a paid consultation. For irrigation, that might mean a range based on zones, property size, and scope. Every service can become more transparent. Every service can become faster. Every service can reduce wasted time. You have to decide where accuracy matters and where speed matters. And if you're worried about accuracy, build in the expectation. Tell the customer, hey, this quote is based on satellite measurements and the information provided. If the property is significantly different from what was submitted, the price might be adjusted after the first visit. That's reasonable. The customer understands that. The key is to communicate it clearly. So here is the system. This is how we got 924 jobs in 24 hours. Step 1: Capture attention at scale using offers. The offer could be a discount. It could be a guarantee. It could be bundled services. But one of the strongest offers is simply showing the price. Customers want to know what it costs, and AI wants to know what it costs. And the business that answers that question will win more attention. Step 2: Convert instantly with no friction. Answer the phone. Use web chat on your website. Use instant quotes. Use over-the-phone estimates and stop forcing customers into these long estimate processes when the service does not require it. If someone can accept and put a card on file in 2 minutes, that is way better than making them wait 3 or 4 days for a quote. Step 3: Fulfill and monetize profitably. Do great work. Keep the customer. Sell more services, do an incredibly high quality service and raise your prices over time. Get your customer acquisition costs paid back as fast as possible, ideally within a matter of a couple of weeks. This is how you grow without starving the business of cash. Now, if you're in lawn care or mowing specifically, I built this free tool, completely free for you to use this. Go to instantmowingquote.com and you can create an instant quote form for your website. Customers can enter their address, get a price and accept the quote. You can get 50 free tokens to try it out. Now, if you're a HomeWorks member, you get 100 tokens per month. Now, just to be clear, this is a side project that I've built because I believe this is where the industry is going. This is where online and AI is going. And the businesses that implement this will be the ones that win in the future. Customers do not want more friction. They do not want to wait 3 or 4 days just to get a quote for mowing. They want the problem solved. And the businesses that make that the easiest are going to win. So if you're already using HomeWorks, this fits directly into a bigger system. Your estimates, your customers, your workflows, your automations, your payments, upsells, all that lives in one place. And you can tie it in directly in from InstantMowingQuote.com. That is how you stop losing leads. That is how you stop guessing. This is how you grow with a real system instead of just hoping that the phone rings. Go to InstantMowingQuote.com. Try it out today.
