Mike Andes launched four lawn-care locations in the Charlotte area in March and invoiced over $10K at two of them in the first month. He spent $3,000 on marketing per location and got 24 to 35 mowing customers through door-knocking and street outreach.
March 1st
The week before March 1st
$10,467
$10,133
$3,000
Cornelius, Huntersville, Highland Creek and Concord. These are all in North Carolina and the Charlotte market. New corporate locations. March 1st was when they started actually doing the actual work. We started marketing the week before that. Here we go. So we're going to track revenue, marketing and mowing customers, and you'll be able to see kind of the difference of what they spent and different things like that. Cornelius first one up, $10,467 and revenue generated. This is what we invoiced at the end of March. Marketing. We spent $3,000 in marketing. We got 24 mowing customers for Huntersville. We invoiced $10,133. We spent 3,000 in marketing. We got 35 mowing customers. So you can see the difference here. The revenue is pretty much the same. A couple hundred bucks more. Marketing is the same, but a higher cost here. A lot of door knocking a lot and a lot. A lot of talking to people on the street.
