Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

I'd work for FREE to land my first 10 customers

4 Aug 2026 · 0 min

Watch on YouTube

0:28

In this brief YouTube interview, a new entrepreneur asks Mike Andes for advice on what content to create to launch a business. Mike recommends offering services for free to friends and family, then requesting reviews, upselling additional services, and asking for referrals and introductions to neighbors. This approach is intended to secure the first 10‑15 customers, generate a steady lead flow, and only after that transition to charging for work. The core strategy emphasizes relationship‑based acquisition, social proof, and a staged shift from free to paid offerings.

Hey Mike, I just made a business and I'm trying to figure out what content I should make to start out.
I would honestly offer your services for free to your friends and family and just ask after the service is done if they would give you a review, as well as upsell them other services that you offer and ask for referrals and literally have them introduce you to their neighbors and get work that way. You'd just be getting the first 10, 15 customers that way. After that, you should have enough lead flow where now you can actually charge for the work you do.