Mike Andes argues that customers value speed over price. Businesses that answer calls immediately, offer instant quotes, and follow up within minutes instead of days can charge more and attract better clients.
The best customer wants to save time, not money. The worst customers want all your time and are price sensitive. Your best customers value that a whole lot more than the estimate that you give them. And so what can we do to save our customer time? Answer your phone. Instant quote pricing is another way to save my customer time because they don't even have to call me. They don't have to send me an email. They don't have to fill out a form. They can just immediately check out, give me their car information, and bam, speed to lead. I'm not going to wait 3 days after they email me. I'm not gonna wait 3 days after they called. Compress all the time in the equation, in the sales process, as much as possible. That's how you honor the time of your customer. And if you honor their time, they will pay you handsomely.
