Mike Andes argues that small businesses should focus on building an online presence because most leads now come from online channels. He contrasts the high cost and limited reach of physical advertising (e.g., vehicle wraps) with the lower-cost, broader reach of online marketing as the 'low hanging fruit.'
All your leads are going to be coming from online. Right. Especially when you don't have, like, the truck. Like to just see this number. I need to be within 10ft of your truck. They got to be bigger. Well, it's either bigger or I've got to be where everyone's at. And that's online. Oh, yeah. And so right now that's the easier thing to do. This is this would take, you know, a thousand dollars to really put a nice wrap and things like that, at least. And so I'm going for the low hanging fruit, which is online.
