Mike Andes argues that sales ability is what separates solo operators who scale in days from those who take a year. He uses Augusta Lawn Care, which grew to over 200 locations, as proof that selling to anyone around you fills capacity fast enough to hire help and stop working alone.
I want you to focus on sales. Selling is all I care about here. There's a reason why even at Augusta Lawn Care, where we have over 200 locations, I see some people leave training and take an entire year to get to this stage of being a solo operator. I see other people within a matter of a few days get to this stage. Why? The difference is the skill of sales. The ability to be able to tell your friends, family, people on social media, the barber, your accountant, the person at the coffee shop, everyone you have interactions with, if you can just sell them and talk about your products, talk about your services and convince them to become a customer, you can get out of the solo operator stage so fast because the amount of supply, the amount of budget hours you can complete every single week is so low as a solo operator. You actually don't need to sell a whole lot to fill your schedule and move out of this stage of being a solo operator. It simply comes down to your ability to sell.
