Mike Meets Alex Hormozi - Episode 056

We gotta, gotta get the party started here.

I already had mine this morning. I, I got up at like 2:40 so I was like gonna pound this jockey.

It's perfect. Well, welcome back another episode. C Suite Unfiltered. Mike's caffeinated since 2:40 this morning. I'm. I'm just getting started. So. He's an early, early achiever if you will.

You're going against my, my sponsored brand of jocko with that Celsius, bro.

I know you're a big jocko guy. I. We need, we need to get into the water and or energy drink space base. I think if we have a consumable product we can sell.

Horrible.

I disagree. Brand is big enough. It's like freak out.

Success rate. The success rate of carbonated beverages is so low. The amount of transport costs is abhorrent.

What about like a one off consumable product though? Because there are celebrities or people that get big followings and there's like consumer products.

We don't have that kind of following.

Right. So that's what I'm saying. Like when, when, when we get there when you.

We never will because business isn't mainstream enough. You have to be like Logan Paul.

To like bring those kind of numbers in.

I'm just saying I feel like there could be a product, you know, better.

Ways of making money.

Yeah, but that's, that's a fun way in my opinion.

Yeah.

Let's get people caffeinated.

Yeah.

Oh man.

Marcus had an idea once. He was like, what if we took to our customers on estimates? He's like, what if we took them like the green juice, you know. He was like, we call it grass clippings.

Marcus had the craziest idea sometimes.

Yeah.

He also has an idea that he wants to build what I mentioned several years ago, which is a piece, a.

Seed of grass that grows only 2 inches and then stops.

And I said dude, if you do that we'll close down Augusta and just sell that.

He needs to get on the horn with which Freeberg is really into genome editing and gene editing for crops.

The king of quinoa.

I wasn't planning. Yes, the king of Quinoa. I wasn't planning on going there. What are your thoughts on that? Like just generally gene editing. Like crops and consumables, like things that we eat obviously. Like. Yes, I just cracked a Celsius. There are tons of chemicals and horrible things in here. I'm aware of that. But what do you, how do you feel about like actually hopping in there, altering DNA things Of that nature?

Well, like, to consume it. Yeah. Probably not great, but overall, I'm a big fan of science.

So, like, if we could build a.

Piece of grass, like a grass that only grows to. It just stays green year round and doesn't need cut.

Let's go.

I'm all about that action.

But, you know, when we start playing with life, it also creates risk. That's like, why covet? Actually, you know, you could say that's why it originated. Like, we start playing around with these things. Some would say that's like, not our place to be doing that, but.

Yeah, yeah, yeah. I think it's like a retort that a lot of people have is like, well, are humans allowed to play God? And that's. Whether you believe in God or not doesn't matter. But should we play God? Should we actually, like, be messing with actual, like, physical traits of people or things of that nature? So.

And if. And if we. And if we don't, will the robots beat us to it?

Yeah.

That'S where we are.

Fantastic. Well, that is not what I thought we would start today, but I did have. I did have some questions for you. So I know those in Augusta Nation know this, but I don't think the general public knows this because they just don't know your travel schedule. But you had the opportunity to go to a conference, a meetup. I don't even technically know the specific of it. A workshop. There we go with acquisition.com. so for those that don't know, that's Alex and Leila Hormozi's company. So I guess why did you decide to go there? Were you invited? How does that work? I'm assuming you don't just go online and say, I want to come, and then paid five bucks, and then you're on a wait list or whatever. So how's it. How's it work?

Yeah, so, yeah, you go in a form, then someone calls you and like, they go through the process. It's a higher ticket item. And. And I wouldn't recommend anyone really go unless you're making over 5 million in revenue, potentially even 10, or if you're making over a million dollars in profit. Like, there were some people that were smaller and I. They didn't get very much. Like, I talked to them because there was like one. One of our worksheets. It was like, how much profit you make? Ebitda, and the first one started with a million dollars.

So if you didn't make a million dollars in ebitda, you couldn't fill out the form.

Oh yeah.

So I was like, oh, for some people here.

But anyways, so it wasn't, let me.

Can I interject there. It wasn't that it was like the content was over their head. It was just that it didn't necessarily apply to their stage of business. Is that what you're saying?

Yeah, I would say that, yeah. Like, I think, you know, someone with a good head under shoulder would understand it. But then, then you're, you're getting into just tickling your brain and having, you know, some mental gymnastics, which is there's value to that and most entrepreneurs would enjoy it. But actually like meaningful like changes in your business, like talking about hiring executives and you know, the value, you know, the valuation of your business and key man risk is not super important if you have a $200,000 business. Yeah, you have key man risk because you are the business. Yeah. And so yeah, there are just a lot of more high level, higher level things that I think was super valuable for me. I can be super refreshed, just overall, like super laser like focused and not a lot of sleeping because I have a lot of ideas and you execute on. But I enjoy that like, and so it was good. I've been really in the weeds for the last like six months. Cool. And so being able to get a zoom out and see other people that are building businesses that are 10 times my size and how they're executing and how they think about business is refreshing.

Yeah, I think it's like that analogy, but like an owner that, you know, has to work in the field because it's spring rush or this, that or the other, and, and then they get to step out and they have a conversation with another owner or someone else in the industry and then they get to talk about, you know, the, the high level tasks in the business, it is refreshing. And even myself as an employee, there are tasks where sometimes you just, you have to put your head down, you get it done and then when you get to zoom out, it's, it is refreshing. So it's, it's good to hear that you were able to do that. How many people were there? Was it a pretty small group? I have to assume it was. Okay. Yeah. So a hundred people in like, I'm assuming like a big conference room kind.

Of meeting hall, kind of like really.

They just put up curtains at their headquarters and like their headquarters is like 36, 000 square feet or something like that, but in three levels. So it wasn't like it was, it was a little tight honestly, because where they had the area because, like downstairs gym, upstairs is the studios. So you're just really on that one floor. And so.

But it was.

It was great. It was great to be there. The best part of the entire trip was Dr. Kashi was there, my coach. Cool. He's been there for the past couple months developing the workshop. And then he's working on a big project with Alex that's coming out in a few months. And so he was there in person and that was the best part of the whole trip.

Cool. That's awesome. That's great. You said there was a gym downstairs. So it was like the whole company has a gym?

No, it's just Alex's gym.

Oh, really?

Yeah, like his thing. He likes to spend money on his gym equipment. So the whole bottom floor is just a gym for him and Dr. Kashi and Layla, I guess.

And I assume that they don't let anyone see it or use it.

No. Yeah. No, we were not off that floor.

Yeah. One thing I listened to recent. I don't know if you listened to the long form video Alex put out maybe like a week ago now, where it's just an hour and a half and he's just sitting in like a black room with a microphone. And I thought it was a really cool concept because he just had one of his camera folks, I assume, or producers or assistants just asking him questions. And he talked about like working out. And he was like, no. Like, I just. I work out because I want to look jacked. And it's just like period, full stop. And I just think that's like part of me, I'm like, I like it because he's doing it for himself, but part of me is like, I like. It's just each his own.

Right?

Like, I don't know, it's just kind of funny. But I thought that was just the reason.

The reason I like it is because it. It is stripping away all the facades that most people would put around it. Like, I want to be healthy. No, you don't. You're not looking that jacked if you want to be healthy. Yeah, like, it's not healthy. He has a. His back is all jacked up. And so you know when people use facades of like, really that their real reason. Yeah, that's when I have a problem. Like, the guy is taking steroids. Like, you don't take steroids if you just want to be healthy. So anyways, that's why like, even like with the making the money thing, that's been like my mantra for the Past, like, eight months, I think it's been like, we just want to make more money. And the last turnaround was like, so.

Like, what's the reason for your business?

Like, we want to make. Maximize profit, and I want everyone else inside the business to make more money, so. Yeah, fair enough.

When you said he takes steroids, did you say Alex takes steroids?

Yeah.

Oh, okay. Yeah, I. I kind of assumed. Is he like that?

Yeah, yeah, he's doing his regimen too. Like, how many milligrams?

Oh, right. You're right. You're right. Okay. I guess I forgot about that. Cool.

So, I don't know. Maybe I'm wrong. I don't know if steroids and TRT are the same thing, but I know he takes crt.

We'll put an asterisk in that. Don't hold us to it. Gotcha. And I'm sure there are people out there that, no matter what, like, they're going to classify anything like that as a steroid. Right?

So PED or whatever. Yeah.

Yeah. Cool. So. So you got to meet Alex, I'm assuming, because Dr. Kashi is friends with the Hormoses, he is your coach, and you got to talk to Alex. So tell us what you know. Tell us, mere mortals, what that. That was like.

So they. Alex and Layla, they really kept aside. Like, there was no selfies. There was no talking or anything like that. So I didn't get any one on one with him. But Dr. Kashi talked, obviously talked to him about me. And then when he was doing Q A, he specifically said, like, was looking for Mike. He's like, where's Mike? And so then I was like, oh, snap. He knows about me. So. And so then I was able to ask some really pointed questions about the franchise specifically. And so that was super helpful. And I'll share all the numbers and, like, really dig into it with him a bit. So that was super nice. And Dr. Cash just is an absolute gift of a friend. Just, like, on so many levels. Like, I went away just like Alex and Layla. Great Dr. Kashi, that's who I want to be. Like, cool. So as a. As a man and a friend, he's a pretty good, good dude. Like, he'd be there in the morning just to say hi. He'd come down from working at lunch just to say hello to me. Of course, there's other people want to talk to me. Just come be with me. So he's just a good dude. He makes you feel heard and felt and his presence. And so I want to be that type of man. And although being famous and everything has its perks and what most people aspire to be like, seeing that I want a way of being like, that's, That's. That's the type of person I want to be.

That's good. And I think I could kind of guess, like, what Alex, Layla, kind of what their mission statements are, and I'm sure it's in the pieces of their content. But what would you say? Because you're saying, hey, they're great, they're fantastic. I learned a ton from them. Awesome. But you say, I want to be like Dr. Kashi. So what would you say is his, like, ethos? You know, kind of going back to the conversation we had on last week's pod, what do you feel like his idea is to be successful? What is he trying to give back to the world with the way he's helping you or the Hormoses or whoever else he talks to or helps?

I don't want to speak on his behalf because I haven't asked this question directly. I would say from my. From my perspective, though.

He wants to see greatness magnified. And so I think he has a unique skill of taking someone's raw talent and then.

Polishing it and making it incredible. And so even what you're going to see them working on, it's coming out in a few months, is literally going to break world records. And so.

He dedicates himself to that so that the project he's. They're working on, he's basically. He's not even doing my coaching calls. Next several months, he's. He, as he calls it, he's going full monk mode. And.