Mike Minutes Mastermind 01/10/2025

Mike Andes hosts a Mike Minutes Mastermind (01/10/2025) livestream answering audience questions. He discusses an upcoming Summit/conference (in ~6 days), ticketing logistics and pricing (~$800 per ticket), venue seating changes, and expectations to stop ticket sales around Monday. He addresses Augusta's push to become the largest residential lawn company and his intention to submit to industry rankings (Lawn & Landscape Top 100) by June. He responds to a question about Tesla/Elon humanoid robot production claims (5,000 in 2025; 50,000 in 2026; 500,000 in 2027), compares robotics rollout to autonomous vehicle adoption (Waymo started 2009; Tesla FSD public ~2020), and emphasizes regulatory, market-adoption, and infrastructure barriers delaying widespread robotic lawn care. He outlines Augusta's strategy: build scale, distribution, and a command-center model to operate/maintain robots and gain unit-economics advantages. He also answers smaller items (request for editable Instant Quote door hangers — contact mediagustalongerservices.com; advice on using iPad vs MacBook for field estimates; conference meetups and security notes).
Chapters
Friday, Friday, Friday. Welcome, everybody, to another Mike Minutes Mastermind. I hope you had a fantastic week. Let's go ahead and jump right in.
To some questions and we'll get started. Can't wait to see everyone. In six days, we're gonna see everyone. Let's go. Can't wait. Looks like a lot of people are coming in Monday, by the way, so definitely use the Facebook group to meet up. Like, if you're coming on Monday, you got Monday, all of Tuesday, and all of Wednesday to chill. So definitely hit people up in the Facebook group. Feel free to meet up. Etc. Now, everyone's gonna be pretty close in Seattle, even if you're not at the hosting hotel. So it's gonna be a fun time. The amount of money spent on this conference is insane. Just so everyone knows, I'll just share with all of you. It's insane. People start running the math and like, oh, there's. It's $800 per ticket and there's all these people we have. It's. It's insane. We are not doing the Hyatt again. It's. It's. It's absolutely asinine. It's. It's. Oh, my goodness. We basically have to throw away the budget and be like, okay, let's just make a great event. But anyways, all of that to say, I cannot wait to see all of you next week. It's gonna be an absolute.
Highlight of the year. Can't wait. All right, jump in. First question is from Mr. Anonymous. How many more tickets are left to sell for Summit? I keep getting the ads online. Just curious. I think the ads will probably turn off on Monday. We do have some more leftover. We moved things around. Originally we were going to split the main auditorium and kind of have how we had it last year where there was a.
Seating area for food and then there was a seating area for the main event. But that constricted our size of the. It was going to get too tight. So we've opened it up now to where there is plenty of seating because we're using the entire conference center for. For seating. And then people go get their food and come back to their seat. Not ideal. I don't like that. We have to give about an extra 10 to 15 minutes for lunch because people have to get all their stuff back out to, you know, the stations. But it was the only way for us to be able to fit everyone in without it being very, very cramped. So there should be plenty of room this time. It should be good. But I think probably Monday we'll probably turn off the, the tickets sales. Mr. Anonymous, is Augusta the largest residential longer company? We're almost there. So I, I think we're close. I'm going to make a pretty good argument for it probably next June. I've never submitted us for Land, lawn and landscape the top 100. I never have. I've only ever submitted us for the Franchise 500 because the Franchise 500 actually interviews people, surveys people, does a lot more fact checking in part because that's how they make a lot of their money. So they make sure it's all correct because they commissions on stuff for a lot of the brokers. We don't do brokers by the way, but that's how they make a lot of money. So because they do fact checking, I've always used it. The landscape 100 is very much like, you'll see the asterisks at the bottom, like they don't verify a lot of the numbers. And so I hesitate to even use that as a benchmark honestly in our advertising because the way that I've seen the vetting, it's just not strong. So I might submit this year, honestly, just because now we are going to be focusing on actually allowing, you know, really focusing on, on getting more locations. But we'll see, we'll see. But by next June I'm hoping that we can get in and if we aren't first, we're definitely second. So I think by June though we will be. So that's kind of what I'm gunning for. So we can literally say we are the largest. Again. It's like when do you actually use that marketing and who do you target to actually say that to? It's going to be really helpful. Certain, certain clients, especially when you go full service clients.
Very large houses, two, three, four million dollars houses, that's when that sort of verbiage would be helpful. So I'd be targeting like high net worth individuals on Facebook. I would not be going after you know, 40, $50,000 moblo and go $40 stops with that sort of largest residential lawn customer. So you could use this though, 100%. So I want this line, trust me, I want this line because I know it speaks to a demographic that is not served in most, most markets because no one can say this in your market. So like it's always like what can we say that no one else can. So we answer our phone 247 is something no one else can say that. And so you know there are other companies that accept credit cards. There are other companies that even try to mimic kind of like our instant pricing on their website. Like, so it's a matter of like, I want these statements that we can say that are emphatic and absolute that none of our competition can say. So this is one I'm going after it. Whether or not I want to stake that claim in the ground after lawn and landscapes, I'm hesitant on because their fact checking is not great. And so I'm very hesitant when I throw numbers out like this. Like, what's the fact checking? Who's saying that? Because like if a customer comes in who said this, yes, we could send them the lawn and landscapes website. So probably submit this year in June. But I am somewhat hesitant in terms of me seeing the rigor of their validation process last year. So we will see. We will see. But if we're not first, we're second when we submit, I would imagine.
All right, Mr. Anonymous.
This is a big deal to me, especially before potentially locking up six figures in the holding company for a decade. So I'd love your feedback.
Okay, first off, I haven't given any information on this. I have a whole deck that I've present I have ready that will go on the dashboard. There'll be tons of more information coming out of this conference. So let me just put a asterisk next to that by saying what I'm about to say because I haven't not read this question is probably going to be said at conference or in that presentation that will go on the dashboard. So let's just go ahead and jump in though. Elon stated Wednesday night Tesla would make 5,000 humanoid robots this year. 50,000 in 2026, 500,000 in 2027 and keep scaling from there. Do you see a scenario where there are so many humanoid bots that are extremely competent and reasonably cheap that'll hurt the holding company and throw off our five plus year growth goals. Will we pivot and use them to our advantage as they get cheap and competent? I feel going through Augusta to get labor done may not be as appealing. Thank you for your transparency. Okay.
Let'S see this. Let me show you. Let me show you my thoughts on this. Okay. Okay, so this is not. Does it not go the direction I was thinking about? So I was. I thought I was gonna go the direction of like talking about the investing stuff. This is a good question. Let's see here. When.
Okay, folks, so Waymo here we can share. This tab was started in 2009. That was exactly.
16 years ago. Okay, so when this came out and you, some of you might remember these sort of pictures.
It started as Dimitri, but then became way more in 2016. Like when it first started, this is 16 years ago. Everyone thought that self driving cars were going to take over within a matter of a year or two. I believe it was 2016. When did Elon.
Start.
Full self driving? 2020. So it's been five years that since FSD came out. It is still not like perfect. There's still a lot of issues with it, regulatory problems. Probably next few years it'll get refined. So it'll probably be eight years from the time that it was started. Oh, sorry. 2016 is actually when it started. There you go. 2020 was offered to like made public. So it's been five years that's actually been available. Everyone. It's still not really like how many of us are using fsd. It's whether or not the technologies there and whether the adoption of the market is very, very, very different. And even from a pricing perspective, the price isn't even that much higher. And so the fact that, you know, full self driving, they start, they've been working for 10 years, it's been in public for five years. And the car, the, the price of a Model 3 is maybe 20% higher than my Honda Accord that I have with this technology proves to me that technology is going to be fast. Great. But the adoption of it is extremely slow in comparison to the speed at which it moves. And the, the capability of the technology versus the production and the public usage of that technology is very, very different. And so, you know, nothing against Elon, love Elon, but you know, he talked about the.
The cybertruck coming out and it came out like what, three, four years late and then. No, four. Yeah, four, three, three years late I guess would be at twice the price. Okay. And like there's been a lot of issues with it. Do I think they'll refine it? Yes, I think in the next two to three years they'll figure things out. But I'm saying that for a reason that is like when you see new technology come out, realize that it many times will take 10 to 15 years before that technology actually gets baked into the public domain. And so what I believe is what you're seeing with robotics right now. And even if you listen to Jensen Huang from Nvidia talk yesterday about.
Robotics, he's a huge advocate of robotics being the next wave. I believe it. Big fan. Let's go.
And how many of us are driving fsd? How many of us use self Driving every single day, I would go, I would believe that less than three people in all, all of Augusta Nation. And so the reason I say this, because the technology will lag. And this is why I believe why everyone's jump will jump into robotics now and spend gobs of money on it. And there's. I'm gonna, I'll send some videos in next month. I'm going to a fully autonomous lawn care company. A couple Israeli.
What'S it called, military operators that work in the military, do a ton of robotics there, have now done it in lawn care. And it's, it's pretty good.
Do I think it's happening next year? No. Do I think it's gonna be economically viable for us to scale that out? No. Know. And so the focus. And you'll see that my ethos on this are like much more clear after conference I have, I made a presentation for everyone in Augusta Nation on like the next eight to 10 years. I do believe what he's talking about will happen. I do believe that. Let me be very clear. But who takes advantage of that is the one that has the scale and the infrastructure and the distribution and the infrastructure. And so we're focused on building that. And so there will still need to be operators of the robots that when they get stuck, when there's an issue, when they need fixed, when they need repairs, that's what command center's focused on having that so you don't have to have complicated engineers stepping in. And this is the software, the company I'm going to next month, I will share pictures and videos of it with Augusta Nation. But like they have engineers that are paid hundreds of thousands of dollars a year to sit behind a computer and watch the cameras and if something goes wrong, they have to fix it with code. And so that is not scalable. It's not. But having command center representatives with software that has made it user friendly enough for them to be able to operate those robots, that will work and that will scale. And then the distribution across say 7, 800 locations inside of Augusta will drive our cost low enough for it to make sense. Because while the rest of the market is still having to pay 40, 50, $60,000 for a similar piece of equipment, we'll be able to scale it because we'll have the unit economics to be able to say, hey, we can get these for a third of the price because we have the buying power. And so that's who I think will take advantage of the robotics. But the technology is there the same way that their self Driving is here now, but how many of us are actually adopting is very, very different. And this is why hundreds of billions and trillions of dollars are lost in venture capital and private equity and early stage investing, because they're trying to invest for something that the technology is there, but the market's not.
And so I genuinely believe, like, if you're running a business and trying to make money and you're not just trying to make technology, it is take the current technology and figure out the market for it. And then realize that by having a great.
Position in that market, when new technology comes along, you'll be in a good place financially and from a distribution perspective to take advantage of it before anyone else does and be able to afford being an early adopter. And so, yeah, that's my two cents on this.
Because when the cost and the technology come down to a certain point, let's just say. Okay, so the argument in this question here, I need to present my screen again, is really that humanoid robots will take over before robotic mowers. I'm not 100% sold on this idea, mostly because of legislation.
So things around line of sight, you have to have line of sight to most mowers that are beyond just a razor blade. So when a raise, one of those little robot mowers are moving around, they got razor blade, they got little razor blade things on them, those are fine. But if you soon you put a commercial set of blades on a mower, you usually need line of sight in most states. And so there's a lot of regulatory stuff here. The same with fsd has huge amounts of regulatory stuff before it'll actually take place. Like the, the vehicles that Tesla kind of pitched the other day that were, didn't have a steering yoke on it, like, do I think they're coming out next year? No, like, if you think you're going to see those on the streets in 2025, like, you're just not going to. And the likelihood of those being on remote controls throughout that demo, very, very high. Same thing with a lot of the robot stuff, which is fine, I believe it'll get there. But like, by the time the technology is there, the price is there, and then the market adopts it is very different time periods. And everyone gets on this like, the technology is there, great. It could be 10 years before it actually is ingrained in the market. And there's enough market there to actually make a profitable business.
So anyways, that's my little rant.
I do not believe this is a problem. I don't I think there's a huge opportunity for us to be able to scale by the time that this technology does actually become where we can afford it and it does get good enough and have the infrastructure and the distribution to be able to scale it five to 10 years before any of our competition because they're paying us such a higher premium price and they can't afford to maintain or or operate the equipment or the robot because they don't have the infrastructure or the distribution.
Brian Connor from August, Georgia could we request Instant Quote door hangers to have an editable text box in the notes section? You could absolutely request that.
You send it to mediagustalongerservices.com they are. There are some updates coming to this by the way, but you could ask them and see if vistaprint's able to add that in there. I cannot guarantee if they can, but you can certainly ask Plano Audi According to a declassified CIA document there are reports of giants on Mars. Another interesting element in regards to Mars, there's speculate evidence for large anomalous anomalous nuclear explosions in Mars Pass Interesting fact. The battle in heaven is described in Revelations 12:7 the war between the Celestials. Since we have been since we haven't been to the moon since 1972, what's the significance of us once again embarking past the expanse into the second heavens? I just find it intriguing to say the least. AI Elon SpaceX exploration and the Celestial and for the hard hitting question, okay, I was like wow, where are we going with this? Hadley and Riker will be coming to town with us conference. What would be the best time and opportunity for them to stop and say hello to you. Thursday would be excellent.
In terms of at the when all of you and then also at the. What's it called? Golf Place. Topgolf. That'd be excellent. Just a little heads up. This is not something I really wanted. Throughout the main public event there probably will be a security guard around me. I don't like that. I've avoided this for a very long time but given how many people are there, I think it's just wise to do that. We have a couple people that are circulating and then that will be incognito. And then we have someone that's close to John Taffer. He requires one and then someone will be close to me. So please don't be off putting. These are people that are trained for this and so I don't like it. I don't like the perception it puts off but I think it's prudent. And until something bad happens, no one thinks of this sort of thing. And so we're just trying to take precautions. So all of that to say, please come up to me, say hello. Yes, Thursday at the conference, the Augusta Park. Obviously I wouldn't have that person. And same thing with like golf, the golf place. It just when we allow public people in, you know, we just want to be cautious. So that's, that's the goal there. They'll hopefully be inconspicuous. But please come up to me. Please say hello. And especially the kids. I love them. Jameson from Ohio. I look for, I am looking for evidence to carry around on the day to day. I'm looking for a device to carry around on the day to day. And in the field, do you think an iPad could do as a good as a MacBook for sending estimates, et cetera? Yeah, it's pretty good. If you use the Chrome desktop, it looks exactly the same, pretty much like the desktop version or Safari for copilot, for example.
Also, like a MacBook Air is really pretty cheap and pretty powerful. Now, Even with the M4s or the M3s, you're looking like a thousand bucks for a Mac MacBook Air. It's actually the one I have here. They're really fast. They're just solid, they're just great. This is the great, the best laptop ever. Honestly. I highly recommend MacBook Airs, MacBook Pros if you're like doing, you know, photo editing, video editing. But like, these errors, man, they're just lightning. They work, they're smooth, they're cheap relative to the pros, not cheap relative to Windows. But like, still very highly recommended them. I recommend them whether you use iPad like a MacBook. Like you're going, it's relatively delicate. That's the thing. So I would probably be more inclined to get a cheaper like Chromebook or Windows laptop that's plastic and a little bulkier. So if you drop it, if you run over the thing, etc. You're not wasting a thousand bucks. Also though, an iPad, if you do a hotspot on from your phone over to it, you can get like a pretty good iPad for like 3, 400 bucks. If you don't go to the pro version and you don't need a really big screen, like you can get the, the iPad Air, but even below that just get a regular iPad. Like it works pretty good, honestly. So they come down significantly in terms of cost. Alrighty everyone, I think that is it for today. Let me triple check. Boom. That is it for today. I hope you all have a fantastic Friday and awesome weekend ahead. I look forward to seeing you all next week on Thursday. It's gonna be awesome. I look forward to it. Take care, everyone. Have a great weekend.










