Mike Minutes Mastermind 01/17/2024

And we're live. Hello, everyone. Hope you're in a fantastic Wednesday.

Let me just drop this link. It's a yesterday mercy.

All right, drop this in here.

All right, let's get this party started.

We had snow today and since I was demoted several years ago from a truck to a car, I'm going to be working from home.

My car is very low to the ground and gets high centered extremely easily. And it has sport tires on which are useless during the snow. But here we go. First question is from Kurt, Kurt Kyler from Plainfield, Indiana. Would it be a good idea to own, to own two different franchises? Mine would be Augusta Lawn Care, Plainfield, obviously, and a different franchise for fertilizing and weed control. I'm not opposed to it. Like at Augusta, we don't like warrant that you only use Augusta. I know there's a few, few owners that do this. The advantage of having a franchise for fertilizer and weed control is they have buying power when it comes to your chemicals. So sometimes their cost is offset of their royalties because they usually do like a lot of it is marketing spend and like your royalties for weed control and fertilizer. So you might be looking like 10% of a royalty, but usually you can make up for a lot of that in the fact that you get savings in quantities if you buy it from the franchise. From the franchisor's perspective on chemical, you can usually buy in such.

Like if I was to do a franchise in chemicals and applications, what I would actually do is I would actually probably make it.

A flat fee model, but then I would make it where they are required to buy the fertilizer for me because they can make a lot of money if they get enough size to get quantity discounts where they can still make margin and they can still give good prices to their franchisees. So I'm not opposed to that at all. We don't have a lot of fertilizing we control at Augusta. I just say my in general, you don't want to be spreading yourself between so many different opportunities and then none of them do as well as if you just focus on one or two. Like this is my mantra right now. And so I am focusing on Augusta and Copilot and like everything else is either side dishes and 1% of my time or nothing at all. And so I'm cutting a lot out because I've realized that like I need to focus on specific opportunities. And so I think a lot of times people get bored when they start becoming successful and they're like, I need to go do more different things because that is fun and challenging. We love the hunt when if you're actually looking for just. Again, if you're maximizing for things outside of money, my answer would be different. But if you're trying to maximize profit, sticking to one thing or less things is usually the better option. So if you look at most billionaires, they've been in their industry for 20 to 30 years. Kyle Tarvin More, Oklahoma. How do you go about truck maintenance? Do you always get the transmissions, engines, et cetera, flush each year or is it more when they get recommended? We are getting quotes for $1,000 to main to do main flushes replacements per vehicle this spring. I don't want to skip maintenance, but don't want to be paying multiple thousands early this spring for maintenance. Is there a better way to do this? I'd probably try to get a mechanic, whether it be a mobile mechanic or a shop that you actually trust to make the judgment as to whether or not it is needed and required. And if they're saying they recommend it and you're not technically savvy enough to do it yourself, should probably do it. But it really comes down to finding a mechanic that you can trust. And on things like flushes and stuff, that's usually where they can make pretty good margin because it's lower. Just depends on what, what kind of flesh. But like it's usually a higher margin service because it's lower skill. So you just want to be careful. You know, I, I wouldn't get Jiffy Lube to tell me, you know, that I need to flush everything and do replacements once a year because I don't know if I trust them. But if you had a mechanic that had, you know, you have a fleet of trucks, they can say, hey, I think this one needs it. It's been 15, 000 miles or 50, 000 miles or whatever. I would, I would definitely, as someone who is less technical and mechanical, I would probably defer to their knowledge. However.

Yeah, like they can easily fleece you on a vehicle that only go like a lot of long. If you have a tight route, you might only put 8, 6, 8,000 miles in your truck. If you have a tight route, you might go out. It literally might go out four or five times a week. And if you're in a tight radius, it might only travel 10 miles a day. Do the math on that on a seasonal business and it doesn't go a long ways. So obviously it's a lot of wear and tear. Depending on what services you're offering. But I would just keep that in mind too. Tim from Mount Vernon can you show a video? Can you show in a video or have someone show how to do what workarounds for having clients receive the review internally via email and SMS and then automatically take them to the Google page if hirevue currently completing jobs and these aren't being sent. Yeah, we have a few issues with Sequence automations right now we're looking into. It's a little bit puzzling.

We'll fix those. But what the one you were talking about is the one that when they leave an internal review like the 4 or 5 stars thing and that's a trigger. I personally still think that the email that we sent out before that has the tech has the pictures of the yes and the no is easiest because the yes goes to a form and the no goes to the yes like we're happy. Goes to your straight to your Google review. The no go straight to your.

Form that is internal. Anyways, the reason we can't do that one right now in Copilot is because we're waiting on getting the trigger, the filter at the top that allows based upon date of entry. So you don't want that to go through every.

But like once every 90 days. And that's the part we don't have done in Copilot yet. So we have all these at command center which ones we are waiting on at Copilot and before spring rush we'll make sure that we get through everyone's account and add them all in as those things get added in on Copilot. So I made a post today or a comment I think it was on Copilot earlier today someone was asking about all the chemical application stuff. So I figured I'd give you the guys an update here real quick too. We are on schedule for it.

Behind the scenes. So the last week of December was absolute insanity. You more than doubled the amount of users at Copilot. Great because we were able to get out of burning cash. Bad because every single third party integration we used, I want to say ever just about every single one though through all sorts of red flags and stress their systems in terms of what we could we were allowed to do. So for example, when you go from sending out, you know, 5,000 emails a day to 20,000 emails in a day, overnight, literally overnight, you know Mandrel throughout warning issues when immediately you have a flood of users signing up for.

New accounts on Twilio through us also Twilio immediately blocks Our account and like requires all this registration from us. Google Cloud. Like you just go right down the list of every integration that is required to run the CRM when that many people join. Like I almost stopped allowing people to join because it's just stupid. But I felt bad because it's like look, I said there's a price lock guarantee and if I ban people from getting in it's gonna look bad. So anyways, all that to say we are, we are wrapping up like we moved away from Andrew because they're just not big enough for us. We're moving the last part of email in which is mass email and over to Send Grid. This is behind the scenes. SendGrid and and Nail Mailgun are the two services that service Autopilot uses. I know that from Jonathan Patoshnik and he's been helping us on that stuff. So please keep that internal. But that's why we're, we're moving over to those specific ones and so same thing with Twilio, we finally get figured out yesterday. So anyone that's been waiting the past couple weeks to get their accounts set up with the phone numbers within the next couple days, you'll be good to go. So we're just going through the list of all these integrations that people are, you know and it's causing issues with the sequence automations. But for now, in terms of answering your question, Tim, I would say.

I would use the one that we've used in the past when it has more of a picture base and it's yes or no that makes the most sense to customers. They don't have to go through different pages, they don't have to wait as long on switching pages from their email browser to a URL and then to another thing, another URL. So I would recommend that and then Command center will do all of this in terms of using the marketplace to download these documents and automations into your account as, as we go through February and make sure it's done before spring rush. But right now I just recommend that one more than like where they got to do the stars then they're, they're going to be triggered and emailed like send them to a review. I just recommend using the picture based one. But right now the reason we haven't set that up in anyone's Evans account is we don't have the entry every 90 days or 180 days filter at the top of all sequence automations. So that is that. I hope you all have a fantastic day. Fantastic. Wednesday I will be out of town. Like, the next week we have two turnarounds in Georgia. We might have another one in California.

But I look forward to those. And I will probably still do the masterminds every day, just at different times. So I love you all. I hope you have a fantastic Wednesday. See you guys tomorrow.