Mike Minutes Mastermind 01/20/2025 - Augusta Leads Partner Program

Hello, Augusta Nation. Hope you are doing amazing. I know a lot of people are still traveling back from conference, but I wanted to take today, instead of doing questions, I'm going to be making this one specifically about just the Augusta LEADS program and giving you step by step details of what we need to get done in the next 10 days. This is going to be a big focus. I know for a lot of us. We get back from conference, I know people got snow plowing. People are jumping back in and getting plans ready for spring Rush over the next 10 days until we launch the Augusta Leads program, phase one, where we sell unserviceable leads to our competitors. We do have a lot of work to do and so that's why I want to jump on this today. This is not going to be. I'm not going to do Q and A today. I'm going to do all the questions that came in over the past week. I will put those in tomorrow's Mike minutes. Masterminds today, I really want to make sure we all go through this plan and this program.

So if you were at conference, we talked about what the guest the LEADS program is going to be in terms of phase two in 2026. But in phase one, the goal and objective is to be able to take the leads that are already coming in that are currently just going into the ether. We don't have any sort of referral for them or we give them a referral, they just call them. We don't ever get any sort of benefit from that. I genuinely believe that this will be hundreds of dollars, if not thousands of dollars for some locations by part participating in this. And that money can go right back into marketing and with confidence, knowing that if you do market, do advertise and leads come from outside of your service area, you are going to get money for them and it's not a waste. So all of that to say if you did not come to conference and you do not know what the Augusta LEADS Program is, this is most important for you. But even if you did, please follow along because I'm going to walk you through the steps of how you can get partners set up in your local area, around your service area to ensure that you're ready to roll that February 1st when the program launches, you are dialed in and able to actually start cashing in on unserviceable leads. So let me go ahead and show a little bit here on what is on the dashboard. I'm going to show this entire.

Window. Here we go. All right, you guys should be Able to see that. Very good. All right, so this is the dashboard and down here you're going to go to Augusta LEADS program. Open that up.

All right, so if you did not come to conference, please watch this video. This is going to walk you through exactly what phase one and phase two of the program is and how. Phase one is we are selling unserviceable leads to local competition. These are going to be considered Augusta Leads partners and we will sell them and 50% of any of that collected revenue will go to you on a quarterly basis. So please watch this video. If you did not come to conference, this video will walk through in depth of how the program works. This link here goes to the Augusta leads.com public website where partners can go, they can sign up, they can register and become a partner and at least apply to be a partner inside of Augusta leads. So all of that, again, I covered at conference. I cover in the video that is right here. Now, the part I want to direct you today is first off, this button down here is going to give you more of a text version of what they got to Leads phase one outline. So feel free to read through that as well. In addition to the video if you would like. It's not necessary. Super necessary though. The part here you're going to have email from command center over the next couple days. It's going to be asking you to fill out this form. So let's go ahead and see what this is. It's going to be please select all services below that you will be referring out to a partner of the Augusta LEADS program for more information. Leads program basically just pointing you through the dashboard. So what command center is going to do is on February 1, they are going to go through every single account and standardize across the board what your copilot wiki looks like. So that when a call comes in and they're out of your service area or they do a service.

Or the customers asking for a service that you do not offer, we're able to immediately send them a referral. So that's going to start on February 1st. So we have 10 days essentially to make sure that we have your partners in your local area set up. So this is going to be your location, territory, name. You're going to select all the services that you want to. Oh, put your territory name in there. The case these were. Let's assume I don't have any specific services that wanted to refer out to a specific person. I would just click all of them, for example. And then for those that you did not give a select response. Give us the appropriate business name and phone number. For example, if you're like, well, I have a really good lawn treatments person that I want to continue giving the referrals to. Great. All right, then we're going to call that ABC treatments.

And their phone number is 363-505-501. Boom. You know what, actually I also, I have a really good relationship with a local snow provider. So I'm going to do.

X, Y, Z Snow service.

Also. 360-350-5502. Again, just their phone number. This is all that would be required that way. What we're going to update inside of your copilot wiki is essentially, hey, for any of these services that are lawn treatments or snow service, that's going to be going over to our existing XYZ snow service and ABC treatments. Everything else will immediately go to Augusta Leads. Now that form would then be filled out by command center. If it's coming to command center or you if you're taking your own phone calls, you'd be able to submit that form right here. So leads would be submitted right here. And this is how the program works. Whether you are at command center filling this out or if you have your own in office, own in staffed office, this is where they can fill us out. The script is I will have my manager contact you with another local company locally that we work with. They can do that service for you. We highly recommend them. I know that you're busy, but I will, I'll make sure they give you priority. I just need your contact info. What is your name? And they just start in right away. So you'd be filling in your territory, name.

Boom. And again, Command center would be doing this if they're taking your phone calls, taking your leads, et cetera. But you can also do this yourself. And again, you can see these services correspond with what we're asking for in this form. That's going to be setting up your copilot wiki, right. So it matches up directly. Any other details about the job.

Submit, say great, I'll email you later today and introduce you to them. So that's the verbiage that we use as scripts at Command center. But again this is where that lead would come into Augusta Leads. And the Augusta Leads program would be making sure that there is a partner in that area. They service the area as well as they perform those specific services. We would do a three way introduction. We would charge the partner for that lead. We would ensure the customer is satisfied and that the partner is passing the inspection of insurance and registration. So that is the overall, um, quick framework. What we need to do in the next 10 days, though, is very important as the templates for partner signups. Right here, these are just the templates I have created for you all. You can edit these and modify these, but I highly recommend getting these partners yourself. We can reach out from the Augusta Leads program and contact people that are running Google Ads, running Facebook ads, running Yelp and Angie's ads. We know we can get them a lower cost per lead if they use Augusta Leads, so we can go after them. The challenging part is getting them to sign up and get in the program by the time that lead doesn't go cold. So if someone calls in and you like, hey, yep, everything go to Augusta Leads, awesome. But if you don't have a partner set up in your area, we can't sell the lead. So we need partner set up. And so we can't guarantee that within 24 hours before that lead goes cold that we're going to get someone in your local area for your service. So I highly recommend over the next week or two, like, this is going to pay you, I genuinely believe, on average around $1,000 per month if you can get enough partners in for all these different services in your service area for services you don't offer, and then around your service area for all of your services. So if you're like, well, I don't go out, you know, 10 miles away for my mowing, I would just have a partner that does service that area. Because if you do and a lead comes in one or two a month, you'll now get paid for it. So I generally believe your return on your time if you send this out to 10, 15, 20 of your local competition, this is going to really, really pay dividends. So I have an email template, kind of walks them through the program. I also have a text template that you can send out. This is what I would recommend using over the next week or two to send this out to local competition. Text them directly if you have their phone number. That'd be like, ideal. Basically, this video here walks them through the program, and then they can sign up@augustaleads.com in terms of.

Applying to, to be inside the program. So just so you know, it looks like Once they're in Augusta leads.com when they get started, it takes them directly to the partner resources. They can apply to be a partner right here. And this is the partner application that they have to fill out. All right. So they have to put in their general liability insurance, upload their proof of business license, their signature, et cetera. Once this is filled out, you will get notified. And if you want to veto someone from getting inside the program, you have, I believe it is 24 or 40 hours to veto a partner joining just in case someone that you don't know gets in and you don't want them to be someone that we recommend for you on your behalf. So, all right, so really, what is the bottom line of all of this? Please go to the templates for partner sign up, send emails and text messages to all of your competition locally that you do trust to take leave that you can't service. These are people in your service area that do offer services that you cannot perform. And then also.

For outside of your service area for even the leads that you do or the services that you do perform. Because if they, if you're 10, 50 miles away and they ask for mowing, you want to be able to have someone to give that lead to. So I highly recommend looking your service area and asking yourself, okay, can I get two or three partners around me? Can I get partners inside of my service area that do services that I don't offer? So I know, like my local market in Bellingham, Washington, we don't do irrigation, so we'll find an irrigation person. We don't do hardscaping, so I'll find a hardscaper we don't have. We don't do a lot of those different services as well as there are areas around my service area that we always get leads, customers calling for. For example, like us, it'd be like sumass. We don't go out there. I like TB lawns, for example. They're out in sumas. They'll take lawn care all day long. We get lots of leads every month that right now are just going into ether. We don't really give them to anyone. And even if I did have someone I refer them to, I don't get any sort of social credibility because the customer just calls them and moves along or, or I don't get any money. So this is my recommendation over the next couple days, especially the next week, get this set up, get as many partners to apply@augustaleads.com and it will return a huge amount throughout the year as we take what otherwise would have been wasted marketing dollars, wasted leads and actually monetize them. So I really recommend making this your focus. I believe if you spend two to three hours in the next week really diligently going through your service list going through local competition. If you're like, well, I don't really even know anyone that does this service. Look up people that are running Google Ads because we know they're going to spend a hundred to two hundred dollars to get a lead from Google usually. So go ahead and just call them. Be like, hey, I'm Augusta Lawn Care. I get leads occasionally for concrete installation, for pool installation, whatever it is, and get these people set up. One call, one text message could literally mean an extra lead or two a month and, and that's an extra 40, $80 in your pocket. So right now, as is slower for the most of us over the next couple weeks before spring rush, this is the time to do it and cash in on these leads that have thousands of leads that have over the past few years, we've always just let go and this is our ability, our chance to be able to actually monetize those. So I appreciate it. If you have any questions, feel free to submit them to the regular form on the Mike Minutes Mastermind, which is always, as always in the description that link for the Google form. Tomorrow I will again get into the questions and I will hit those if there are any appreciate you all take care.

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