Mike Minutes Mastermind 03/21/23

Mike Andes covers how to price the initial mow on estimates, how Command Center distributes time and revenue across crews, and why one operator's $11.50 cost-per-click might drop by switching from performance ads to regular search ads.
Questions this video answers
$11.50
Chapters
Hello, guest nation. Hope you're all doing super well. Let me go ahead and.
Set up Facebook. Quick announcement. And we'll jump right into questions.
Facebook.
All right, so quick announcement.
That is. We talked this morning at command. We are seeing some differences how people are doing their million quotes totally fine. We just need a great system on our end. So let me explain. And that is where the initial mo price goes, which is typically a dollar per minute per dollar fifty or whatever it is per per minute per man. Some people are putting that inside of their mowing service verbiage and some people are putting it as a separate line item. And what we want to standardize is if you want it as a separate line item for whatever reason.
Then don't put it in your mowing services verbiage. Then command center knows that you want a separate line item. If we see initial mow price and it's all explained in the initial in. In the mowing service, we're just going to follow that. If we don't see it, we're going to create a separate line item. The reason we're just trying to standardize that is because we see it kind of all over the place right now. And so it's fine. Just make sure, if you want us to put your initial mo price on over the phone estimates inside of the same line item, which I would recommend.
Make sure that verbiage is inside that that service description. If it's not, then we're going to create a separate line item. Now, in the perfect world, you'd create a separate line item so that when the job is accepted, you can schedule the initial visit and you can schedule the recurring service. That's always great. The problem is most customers are not going to push accept on that second line item. They're just going to accept on the recurring and that's it. And so the challenge with that is, first and foremost, they literally did not accept it. And secondly is it's now not going to show up on one anyways in terms of the estimate notes. And so you're going to potentially forget to schedule it anyways. So I would recommend just putting it inside of the same notes. And I'd say like 70, 80% of Augusta does it this way.
But if you would like it done otherwise, make sure that verbiage is taken out of your mowing service notes. So, so hope that made sense. We need to standardize that command center still on our end. So give us a week or so because it's just pretty inconsistent. Some people were having separate lines Some people were doing inside of the same, but we'll try to standardize that so that way you all can really predict or indicate which one you would want based upon simply how you put it in the estimate description. All right.
Share there is. All right, let's see what we got here.
First one comes from Thomas. Can you give a refresher on the subject? P2P divide evenly amongst the team members assigned at the same one day jobs even if they don't spend same amount of time on each one day job. It has been explained to me that command center will only distribute the times accurately according to it is a multi day job.
There are plenty of situations when everyone is not on a job for the same amount of time yet is being distributed evenly on ppp. Is there a way we can resolve this so everyone is compensated for the actual time on the jobs and appreciate it? Yeah. So.
We'Re going to assume that everyone's on that job. If three people are assigned to a project, it's a multi day job. We're going to assume all of them were on the same for the same amount of time. Typically, unless there is a note from the manager or two, they we see them doing other jobs and.
And or their their clock out times are way different. Right. If, if someone's clocking everyone clocks at eight, three, two of them clock out at five but one of them clocks out at one o' clock, we're going to know immediately. Okay, like reduce the amount of hours that person's assigned on their time card. You just change it because it says hours worked on the project and they can change that.
The only other time we would do that assuming that everyone's clocking clock out times the same is if there's other jobs or something else on their schedule. Right. Manual adjustments, other mowing jobs, etc. So.
Just make sure I understand your question. People.
Assigned to the same one day jobs, even if they don't spend same amount of time on each one day job. It has been explained to me that the answer will only treat the times accurately if it is a multi day job. There are plenty of situations where everyone is not on each job for the same amount of time yet is being evenly distributed. Okay, so I'm assuming you're actually not talking about multi day jobs, you're talking about single day jobs. I would need to know what the use case is for why a crew on a route would not be doing the same jobs together.
And if they're like dropping each other off, I'd still consider them part of the same crew because they're working together and they're trying to optimize for efficiency together. I'd still put them on the same crew and have it distributed evenly. I might need a little more context. I'm missing something here Thomas. I just don't see the use case in terms of why a crew assigned together in say service autopilot would not unless they have different clock out times ever not have their revenue evenly distributed. So give me a in the comments if you're listening live or tomorrow's, give me an example of when that might happen and then I can explain better hopefully. Jason from Knoxville would you have any idea why our cost per click is still really high? Oh yeah, I heard from Tracy about this is it. It is $11.50 for this last week. If there's anything we can do at the down or just do the market we are in. Our traffic really dropped off for a couple of weeks and has picked up some now but it's not where we had hoped it would be for the money we are spending. Yeah, if you're getting $11.
I would recommend switching from your performance ads to your regular search ads and see what happens. That would be the biggest indicator as to whether or not is it part of the market.
So.
I don't know if it's picked up in terms of your spring rush yet. So demand increasing will drive your cost per foot down because more people are searching, there's more people in the market drives the price down. That being said, $11 is is very high so I would definitely recommend let your performance ad run. I would probably put down like a five or ten dollar per day. Just keep it active and so you can compare and then start another campaign just with search and see what happens.
Do that for a week and then compare notes. I do know your market is hot and if you're going to have a lot of competition marketing and spending ad dollars. So like that does drive but not $11. That's extremely high. So that's that would be my recommendation.
Oh that's all the questions today.
So disappointed.
Come on now. Okay cool. See if Thomas responded. No he didn't. Okay cool. I think that's all I got for everybody. I know most of you have either just got started with mowing or you're going to be starting April 1st and getting started here in the next couple weeks. So buckle up.
Higher up etc. We're doing really really good command center in terms of our current workflow and backlog. We're not missing any calls I don't think we miss calls for if not weeks, days at least a single one. So it's been really really good and we're just constantly refining make it better we're still hiring etc Our goal our goal this is not guaranteed is that in April we do open up when full service stuff for the growth models allow you to get started on new tasks that you might want to be off or offloading to us we just want to nail like we have the past couple weeks we want to do this again next couple weeks before we open that up. So we'll keep you updated. It'll potentially be in April assuming that we continue on our current trajectory of not missing anything. So kudos to everyone at command center for just setting up all the systems over the past six months. It's been a lot of work but they're crushing it.
I think it's good. All right guys, have a great rest of your day and we'll see tomorrow.










