Mike Minutes Mastermind 06/08/2022

Good morning Augusta Nation. Hope you're all doing super well. Really only one update is on something I mentioned yesterday and that is the P4P handbook called the field guide that we're making for employees. It's gonna be something you can give your employees and it's going to include some really good stuff. So kind of came started off as like an idea, like I'd do like an 8 and a half by 11, but the media team's really helping us on making it really something cool. It's going to be like the size of a feedback. You fit in your pocket and you'll be able to print off any half by 11, fold it into fours, staple it and then give it to your crew. And we're making it like a really cool looking field guide. It looks great. So Zach's been working on it yesterday, today, definitely by next week we'll have it done. And what it's going to do is in even simpler terms of claim P4P, then it's going to have two different sections. One which is like frequently asked questions like what happens if it's raining? What happens if I get a job that's under bid? What happens? What happens if I'm working with someone who's slow? Why is that? How is that not fair? Like all that sort of thing. Then the other one is going to be how to make more money on P4P tips like getting out of the shop earlier, planning their day, not taking a bunch of fuel breaks and planning those strategically loading your truck correctly so you don't have to do multiple trips back and forth material. So it's going to be really, really good and it's going to be a nice, short, easy read. And then at the end we're going to put some blurbs from employees about their experience with P4P and what they did to make sure they made more money. So this is kind of spurred honestly by one of our local guys quitting and because of P4P and he just simply probably didn't understand something because he was literally made 32, $33 an hour on the previous paycheck. So all of that to say it will be really good and it will be coming out next week. And we are working on that. Like I said, it's gonna be like a more of a pocket size. It'll fit in someone's pocket, will not be super hard to read. And we're really taking like the two page document and even making it like simpler and smaller for them to understand. So should be helpful and I'll probably add to it every year just to update it with new questions because there's always a bazillion new questions that come up. But we're trying to keep this concise as possible too because I don't want to become a book. It should just be like eight pages of a little pamphlet and they can get all the information they need. So we're trying to get as cool looking as possible, make it like a faded kind of field manual design to it so it looks cool. All right, I think we got some questions came in on the form. Here we go. All right.

What is the dollar difference from base pay you pay your mechanic to work on mowers and vehicles? If they are really, really skilled at mechanic work, we would do 25 now that's what we're doing. The reason I say we're doing is because Caleb, who was the mechanic is now a gm. He's been moved down to the location that we are turning around. So now it's, it's just most of them are kind of splitting the roles. So if they're splitting the roles of like maintenance like sharpening blades and oil changes, simple stuff, they're just gonna get you know, the regular base pay and they would for non revenue producing revenue. No, sorry, non revenue producing work, which is base pay. But if you had someone very good at mechanic work that like you can do any, they were saving you taking stuff to the dealership, I would definitely pay them more. And we were doing 25 an hour.

To incentivize that.

When scheduling your Google Ad, should we only have the ad running while we are open or only after work for most people or should we just leave it running 24? 7? I've, I've tested this a few times. I've seen just best to do 24 hours because a lot of, lot of leads come in at 788-8-8pm from the estimate request forms. People get home and you know what's good is because we are behind on the Pacific coast, we get a lot of those. 7:8 o' clock we are still open on Eastern standard time, so we get a lot of those. And furthermore, because Google is intent based where they're looking for landscaping, I don't really care what time of the day they submit an ESC form or call or whatever it might be. So especially when.

You don't want to limit the number of people that potentially could click on your ad by restricting time because otherwise you just start paying more and more for the, for the clicks that you do get during the day, especially on things like Google local services or Google Ads. So I think that's the only two questions today it is. All right, well that's pretty much all I have for you. I'm working on something with a few things with the website. I know we talked about the schema, the five stars showing up now on Google. I posted that yesterday.

That is going to be showing up. We're working on a few other things. We're just kind of figure out should be some cool updates. And then like I said, we are still working on that dashboard just going to take us longer than I expected because we are adding so much more functionality in terms of analytics, the ability to add banners, things like that. What I've been really wrestling with my head and I think we have a solution now, but is when someone goes off of estimates on their estimate request form right now we have, you know, drive by estimates and then an in person estimate and then they can submit a video on the estimate request form. Right. The problem is if someone doesn't want to do in person estimates or drive by estimates, someone might not submit a form when they just want mowing because they're not going to take a video. So they just oh, I won't submit a form because I don't want to submit a video. But really we could do it over the phone estimate for that person. And so typically that's why my first inclination is just take away in person estimates. If you're like way overbooked, take away just in person estimates. So they submit a drive by estimate and it's for mowing. We can just do a call over the phone estimate or at least measure it and if they don't pick up the phone, send it via email with a quote. So that's, that's something I'm playing with because once we have the dashboard, what we'll probably end up doing is having a banner where even if you turn off in person estimates and drive by estimates, there'll still be a button for them to call in and get an over the phone estimate. So I hope I didn't confuse anyone there. Basically, if you're stripping out estimates of drive bys and in person, there's really no way to submit an estimate request form now without a video. And so unless they just click call, which is great and that's what I want them to do if they went over the phone estimate for mowing, but that's not clear to them if they just need mowing services. So we'll probably end up doing is having a button that says like call now for a mowing estimate if you allow for over the phone estimates to be done at your location. So again, it's something that we can't just do across the board because there's several locations that don't do over the phone just because their territory doesn't permit it or they don't want to. So we've got to add that flexibility and that's why we got to create this back end dashboard. So things like that. Definitely as we're going into this coming winter, I know a lot of people are doing Christmas lights. We need to be able to have that where you can put a banner on your website that says you're offering that and then take it off when you're done or when you filled up your number of customers. So should be good. July, I think it's the 16th. There is a meetup Kevin Fairbrook, Kevin Fairburn puts on down in Nashville, Tennessee. Check out the Facebook group. It's definitely something that I recommend you can be at especially if you weren't able to make it to conference in January just to get around some people after the spring rush unplug for a day or two. I think it's I believe like the Friday they're spending mostly together and just chilling. And then Saturday for four or five, six hours is several of all the owners are talking, including Ryan Payne about the Christmas light specifically and several other owners about other different things that they've learned. I'm going to be there, but I'm just going to be there to listen. Obviously I'll contribute if I, if I can help, but I just want, I don't, I'm not going to be like planning this event or anything like that, but I just want to be there and support and I think anytime we can all get together is something I want to support. So I'll definitely be there. I'll probably try to bring Liz too on that Saturday at least for just fly in, fly out for that, those sessions on Saturday. So looking forward to that. Until then, until tomorrow. We'll see you guys. Have a great day.