Mike Minutes Mastermind 06/09/2023

Transcript of a Mike Andes "Mike Minutes Mastermind" YouTube session (June 9, 2023). Mike discusses operational tactics for landscaping businesses: using short personalized video estimates to close projects, how to structure GM compensation (salary vs. hourly and incentives), where to invest revenue as locations scale, and systematizing instant-quote door-hanger pricing for services like weekly mowing and mulch. He also opens noting a RingCentral outage affecting callers.
Questions this video answers
"I'd recommend paying at least $1,000 a week."
"I originally paid my GM 3,500 base salary."
He said "once you get over about 7,800,000, it starts to become worth it to get someone..."
"39 weekly, 59 BI weekly, 3.99 for mulch and 299 for a property cleanup."
Chapters
Hey, everyone, let's go ahead and get started. Let me just move the YouTube link over.
I made a post in the Facebook group, but currently Ringcentral is down at command center. It's down across the board. Last time this happened, it took about an hour for it to come back. So let's hope that it does come back pretty soon here.
But just FYI, in case someone mentions that they missed it, they called in and couldn't get a hold of anyone. That is why, because I just missed a call too. Anyways, let's go ahead.
Get started. There was something I was gonna say and I totally forget what it was.
I forget. All right, let me pull up the questions and that will come to me.
All right, Got four questions.
One thing I will say that I'm doing here in south park is if you're not getting a lot of work and you're quote unquote, getting less leads now, you might want to step up how much effort you put into getting those leads, especially if they're projects and you're trying to fill your schedule. There's nothing wrong with making a video for every single customer and sending it out to them and just, you know, Command center, send out the estimate and then with that you can put a YouTube link. So what I've been doing is just putting like command center notes and I say, please attach this link to the. To the. To the estimate currently inside service Autopilot and Zooper. There's not like a portal for a video inside the email, but they can make a link, say like, I made this video for you and put a link.
Inside Copilot. They do have. We do have a ability to drag a video in and put the URL and it actually pre populates the video inside of the email, which is great. So that'll be nice for everyone to have in the future, but for now you can still do it. So for example, I got a job that I really, really wanted, like four or five thousand dollars, and send a guy a video with the estimate saying, hey, here's how we're going to tackle this estimate. Here's when we can get you scheduled the planting part, we can meet the nursery after doing all the initial work and etc. So if you're getting less leads, double down on those following up with them, etc, but also think about taking now that extra time that you might have on those estimates and making a video for the customer, even if it's just a matter of like, who it was. Great to meet you today. We really look forward So I had another one I did. It was a bush trimming, like a, what's it called? Hedge trimming. And the guy has a knee replacement coming up. Joe has a knee replacement coming up. So I know Barbara, his wife, was concerned about it. So I leaned into that on the call and was like, hey, as you prepare for the surgery, we definitely make sure you're safe. Let us be up on the, on the ladders and things. He's like in his 70s, so things like that. It was like a 50 second video. Those can be helpful. So.
Okay, this is enforced. I'll be looking to get the Model Y so I can tow with it if needed. Oh mercy. Well, the Model Y is going to cost you a whole lot more than 25 or $30,000. So if you're actually going, going after Tesla right now because of the tax credits and getting a cheap electric vehicle, Model Y is going to put you behind another 20 grand. Kyle Tarvin, are you switching all your GMs from salary to hourly? If so, how much should we be paying a GM if our base is 15 doll hour? I originally paid my GM3,500 base salary. So I personally think in most places in the US you're gonna have to pay someone a thousand dollars a week at least to be a general manager just to cover their pay. The whole incentive though is that they become profitable and can make significantly more. So based upon first year performance determines their second year salary. So they can go higher that in their salary based upon the rate at which they are growing. Because obviously if you're growing fast you're not gonna be as profitable. But if you're growing fast, I still want to reward your base salary. So that's kind of how we have it set up. I'd recommend paying at least $1,000 a week. As a GM, I usually don't like to switch someone from salary from hourly to salary. The only reason I would do it is if they're you're starting a new location and if that individual is constantly bouncing from in the field to.
To doing estimates. So for example, if I have an estimator, I'm not going to pay them a salary, they are doing estimates. I'm going to give them a hourly wage plus a percentage of profits. The only reason I would do a GM at salary is because they're in the field sometimes and they're doing estimates and they're in shop work and they're doing hiring and they're doing all this other stuff. If someone's just being asked, they're just being an office person. For example, some of the larger locations you're, you know, I think once you get over about 7,800,000, it starts to become worth it to get someone, especially during spring rush, in the office full time. And so it cuts down your command center bill significantly. And then you can leave on command center the rest of the year if needs be. If once you hit that 7, $800,000 per year revenue, it makes sense, that person I want on, on an hourly wage. So when they're working overtime and they're working crazy hours, they get more money and then they're rewarded for that. Because if you put someone like that on salary, they're not going to be wanting to work the 55, 60 hours that is required of someone in the office or an estimator in the spring rush. So put them on hourly and let that roll. This. The, the, the reason I'm okay with the general manager being on salary is because the upside for them is so big if they can make it profitable, right? Because they're in 25% of the profits when they're starting out. So I generally would like everyone to be on hourly because then the harder they work, the more money they make. If they work overtime, they get more money. It's really straightforward. However, when it comes to general managers, they're working out in the field. It messes up with P4P and stuff like that. Then they're doing estimates and they're kind of mixing the both. And then there's a lot of other juggling and they're working a lot of hours typically. But it's all for the payout of getting 25% of the profits while getting paid to do it.
Which is great for a general from a general manager's perspective.
How Tarvin, after this year, how much total do you think you'll be pulling in out of all your locations combined per month? I find it very fascinating how quick the money can add up as you open locations. Where do you think you invest that money next? I know Bellingham shop shooting for 200k for our first time. We've always gone. We've gotten to like 190 and 190. I think we got as close to like 197 or 199 per month. They're shooting for 200.
But if I add them all up, I don't know, probably like 300 because all the other ones are relatively new, right? Oh, I guess, you know, Mount Vernon. So that's 35. So I don't know. Something like that. But in terms of where I'm investing, it's like a lot of money being sucked up by copilot and B4P right now in terms of development. And I will probably start more locations in the future because, like, where I'm at right now is south park is the south side of Charlotte. There's plenty of room to keep going south and around Charlotte, so we'll see. It's not close to the end of the year when I need to start thinking about that stuff. Landon Smith, how are you quoting Bushes, property plants, mulch, etc with instant quotes? Are you systematizing it? If so, how are you doing it with without seeing the backyard at all? I almost said, I said this on my video yesterday, but I keep forgetting that I'm making you guys videos every single evening. And so I made a video this morning for you all for last each day I'm making you one and I'll release it at the end of the challenge for all of you. Just inside of Augusta, but inside of I talked about how I'm actually been very surprised how with instant quote door hangers for the mulch and for the proper people are very reasonable. And a lot of times they just, they just totally get the fact that you did not see the backyard. And what they'll do is contact command center and be like, hey, I still need to meet with him. Because like he didn't see the backyard. And so people have been very.
Reasonable with it. And I usually just told them if they, if I go in the backyard, it's like crazy. And like I didn't know if the door hanger included like the whole property, just the front yard because obviously you guys didn't see the backyard. I'll say includes five, up to five yards of mulch. And if we finish the front yard, we can put wherever you want in the backyard. And. And people are just fine with it. It makes total sense to them. I think people, most people are pretty reasonable when it comes to those. So in terms of systematizing, yes, we're doing like right now, if I just gave someone a stack of door hangers the handout, we're doing 39 weekly, 59 BI weekly, 3.99 for mulch and 299 for a property cleanup. I know that a property cleanup you can clean up most places in five or six hours. And if their backyard is atrocious and I couldn't see it from when I was walking up the door, usually they're going to be pretty reasonable. And that's What I found so far, like the bush trimming the other day I found is going to be like a massive job that I literally put 299 because I didn't see it in the front from the front of the house. They didn't even mention it. They were like, oh, yeah, we got your door in with the pricing, but we wanted to show you the backyard has a lot of bushes and a big hedge. We need that trimmed. And like, it's. So don't overthink this. I would systematize it if you want to do. You could have like a small property, a large property door hanger that you give out to make it simpler. But people are honestly pretty reasonable most of the time.
All right, well, hope you all have a fantastic Friday.
I guess I'll see you on Monday. Take care, everyone. We'll see ya. Oh, if you. If you're interested, Copilot, we just did a release. There's a few new features in there on the Facebook page, if you like to see that. Otherwise, you'll probably get a 747 update which is coming out tomorrow. And you can see that on copilotcrm.com. go up to the flight log and you can see updates that we put in there. So we'll see you guys. Take care.










