Mike Minutes Mastermind 06/25/2023

Foreign.

What's up, everybody? We're doing a very rare weekend mastermind tomorrow. Monday, Tuesday, Wednesday. I will not be able to do the mastermind because I'm going to be crushing it out in the field to make sure you finish the challenge strong. We're like 1200 a day right now in revenue, but we got to get about 1500, so I'm gonna go out and make sure it happens.

So don't want to ruin it for everyone, but we do have seventeen hundred dollars worth of revenue on the schedule for tomorrow. Over seventeen hundred. Let's go.

My goal, though, is to make sure I do that Tuesday and Wednesday and fill a schedule up for Chandler for the next couple weeks. That's what we're working on. All right, let's jump into it. We got some questions.

Looks like everyone had a great time in Memphis. Thank you all for the work that went into that, for the speakers, and for those organizing it. That's awesome. It's very fulfilling to see something like that happen, and it'd be just fine without me. I'm really sure that Gustav Nation is more than just myself, but it's all of us together, and that's what it needs to be, honestly. Could be sustainable. All right, Ken from Penton, Michigan. I found a way to put a trailer hitch on my ramp rack if you're still interested, since P1 might have to be in the shop for a while. Interested to see it post on Facebook. That'd be cool. I am getting. I. I did get you haul today. Got you ultra 20 a day plus 69 cent. 69 cents per mile. It's going to be great.

All right, Devin from Red Deer. Stair stepper or a treadmill? Oh, that's a good question.

It depends if I want to, like, tune out and just, like, not think about anything. Definitely. Treadmill, Stair stepper. You gotta think because you trip on the tread on the stairs upper if you don't pay attention, so you can't really zone out on the stairs as much.

And then if you take the stairs upper slow and do every two steps, you get like, a serious glute workout. And then if you go fast, you do more cardio and eat more of a calf workout. Good stuff, Good stuff.

Max power for Burnaby. Do you have a beef with Mike Calhoun?

I watched the interview on Fight Club for Business. I couldn't tell if there was some bad blood or if you're feeling really feisty. No, we have no beef whatsoever. I was trying to keep interesting. That was, like, a very boring podcast. Segment and they were all very picky and so it's literally called the fight club. So I figured I'd just like jab a bunch. No, Mike and I are really close. We text quite often. Simple growth is a big.

Helped service autopilot. Back when Jonathan Petoshnik was around, they helped them a lot with their automations and their job costing and so he's also helping us a lot with Copilot and we don't have any sort of affiliations with the companies but they will become like kind of helping people get onboarded and getting their automation set up and all the rest of it. So they're kind of a close alliance and they're definitely looking for alternatives to service all but service offline is now competing with them and they've created their own Accelerate program and what they now have rebranded service All Cloud Academy is a direct competition to him. So they simple girls and them are of this weird relationship now. And so him and I get along very well. Very well. It's just a very friendly beef and there's no beef whatsoever.

We call it, what, what's it called?

Totally blanked. Whatever. All right. Kyle Freeze, Illinois. Would it be possible to get insect door hangers for aeration overseas and also yard signs for aerations? For sure you had yard signs for aerations.

In terms of aeration overseeds, we will make that a something for later next month and I think we can get that done definitely by overseeding and aeration time.

So I know there's like a plethora of different services we could do with it. So we've kind of done the major ones. But I know aeration overseas is one of those things that gets a really easy upsell for customers.

You do it on one. That's what we would do. It'd be like a aeration detaching and overseeding kind of like the other combo one that we do. Kyle Turner from Madison, Alabama, we have a client that we overcharge and need a refund. You gotta do this. You know the correct steps in doing a refund through stripe. Yep. Go to the payment and then you click refund and then you can type in how much you need to refund them. And so it shouldn't do the entire charge.

Look it up on Google too and you'll be able to find that out. How to do like a partial refund on stripe. Kyle Carterman, why did you decide to cancel your plans of starting reset Mind and body? I thought at the time you had already put up payment down building. Yep. I Lost.

Oh mercy, over $75,000 on that because. And I could have pushed it through. We had the plans and everything ready to go and it would have been just like, we're waiting on the city essentially. So why did I cancel? One.

Most importantly was, so I was building that because there was a really great operator that I wanted to build the business around. And that operator didn't really work super well with Augusta, but I knew that they would do great.

That being said as much as. So that's usually how I build my businesses is I actually look for the person and okay, how do we build around them? And then the problem with that one is it was out of my wheelhouse. It was dumb money. Anyone else that just enjoyed, you know, those type of, you know, red light therapy, cold plunges, saunas, float tanks, etc, anyone else that liked that and had $400,000 could do the exact same thing. I had no market differentiation compared to lawn care. I feel like I have a very, very good handle on the market, on the industry where everything's going. And so it's much wiser for me to spend that $400,000 in something like co pilot where I understand fundamentally what, what the users need. And I'm better than 99.9% of other people that could potentially start a CRM. I should be doing that instead of something else, which is I don't have any domain experience in health clubs. Like I have only gym, so I shouldn't say none, but like that's not, that's totally different than, you know, all natural, like that sort of deal. And I didn't have a franchise model, so I'd be creating everything from scratch. And it's a whole different ball game because like just the insurance like of a 247 facility is insanity. And with any kind of fitness, they figured out a really good partner called Markel that does all their insurance. And if we don't use them, it's like 10 times the price. Because a 247 facility is like a liability nightmare. And so when you have that, and then you add on the fact that like I had float tanks and saunas and red light therapies and all these things that could potentially hurt somebody. The same way like at the gym, someone could drop 300 pounds on themselves in the middle of the night. I didn't have the network effects of a franchise to tap into for insurance. So there's that. There's also the fact that we were just, we were coming out of COVID We were kind of like in the Middle of COVID there and the timing of actually would have worked really well. I think that the business was still did really well. But whether or not, whether business does well or not isn't super important to me. It's like I have another idea too. Like I have lots of ideas, trust me, I have lots of ideas. I have this thing called the Fry Shop and I think it do great be a great qsr. I think I could scale that thing. That's always nobody's business but like I have to take what I currently have and just squeeze it and keep going and going and going. And that's why I always speak in terms of Augusta in terms of like 15, 20 years because like I know that is my core competency. And the only reason I'd ever do anything else is because I literally can't find anywhere else to spend the money in terms of taxes. And so as I get, if I have anything close to that right now, it's going to go into starting corporate locations because I learned so much from doing that in a industry that I already am very, very familiar with. And so even us starting the four new locations this year or now five, we've learned a lot about general managers. What makes a great general manager. Like I, I know way more than a year ago about like what makes a great general manager, how to coach them, when to let them just run versus when you got to put them in into boxes, when, when to cut them sooner than later, lots of stuff. And so I'm able to go from like keep honing in my skill in one industry versus trying to diversify my attention into all these other industries that might be very good ideas, very good ideas. I, I genuinely think believe reset mind and body could have became a really, really good looking because I would have started three of them and I would have franchised and maybe got to 100, 120 locations. That would be like it. The Price Shop, I think that thing has legs. I think we could do a couple thousand locations. The Fry Shop.

The bottom line is two things. One, in any industry as you begin to scale, you wanted to go up the chain of leverage. And so I have a bunch of locations, right? Lawn care, right. I have media, I have code, I have distribution through other venues that can scale infinitely, right. Brick and mortar would be like starting from scratch in any of these other industries. Whereas the industry I'm currently in, you either do one or two things, you vertically integrate or you scale up, right? So I'll just take an example. Like Ryan Payne, he vertically integrated he didn't have any, like the dealers, the nurseries, all that stuff. He started just doing it himself. That creates a margin of safety and moat around what you're building and it becomes very profitable in five to 10 years. The same thing is true. And you can do both in time. And as you go, you also leverage up the chain, right? So you can have vertical integration, which we're also trying to do with like having co pilot and P4P and you know, down the road, when robotics come up, we will be group getting the manufacturing again very far down the road once we've mastered the software side of things. But that will happen to vertical integration and you have.

Leverage and you want to go up that chain. So if I went from, okay, now I'm starting to really focus on the media and the code side of things. I haven't got to the point of like using funding, like, so when you start leveraging other people's money, that's a whole different other ball beam. I haven't got there yet. I should still keep going in that direction before I go to a different industry. Like, I'm gonna go like build stuff and like chip rock, you know, and be electrical and like build things. That goes right back to the bottom, right? So It'll take you 10 years usually to even get off the first rung of that. And that's typically when you go from you out in the field working, getting one location to then, okay, now I'm going to start scaling multiple locations, multiple generators or regional managers. Boom. And then there's the next layer, right? And that next layer could be more passive stuff like real estate. It could be you start creating content or you start creating, you start doing vertical integration. Like, okay, I have these, all these locations. Why don't I just go ahead and have a dealership? Why don't I go ahead and have a nursery? So these are the type of things that you can do as you scale and grow. What happens is people go way ahead of themselves and they start way too many locations too quickly. They start integrating way too quickly and they basically have 10 businesses that are all very small and unprofitable. So that was a tangent.

Nick from Cordova, more of a copilot feature Question of question on the dashboard. I always thought it'd be very cool when viewing the map and unassigned jobs today to have the ability to trace a curvy line through or close to push pins. And then those jobs will be selected and reorder themselves in order according to the direction you drew. The line and then ask, do you want to redo or edit or assign this route to resource things?

That'd be very difficult. Be very difficult to do.

Because you have a static frame of a web page that you are expecting it to record.

In which. In which order you put those pins and which direction. Like, direction on a web page is very difficult.

Like 1, 2, 3, 4, 5. Not hard direction of where your cursor is going and like that curvy line. That'd be very difficult. I see what you're saying, though.

There's ways we can get make this better though, like down the road. Like, we're talking a year, year and a half at least. I have a couple things in my mind of different ways to route. And then you can have like settings where it's like, okay, I want to go away from my shop and then towards it, or I want to go start away and come back. Or I want to go circular or I want to do.

Like east to west. Like, this will come when we do automated scheduling. End of. End of next year, end of 2024, we start doing automated scheduling. This is what the back end will look like. And you have to like determine which direction you move your routes. Like Tuesdays and Thursdays, west and east, all these different things for the automated scheduling to actually work. So.

I'd say we still have.

A year and a bit of like, very regimented, like, what we need to get done. And then, then it's going to become a matter of like, probably not this conference, the next conference where we start getting together. Okay, like, let's get the Franchise Advisor count together. Let's see what features are requested and like that sort of thing. Speaking of Franchise Advisor Council, as soon as I get back next week, I will have a form that I submit for you. If you would like to put your name forward to be on the.

Franchise Advisory Council, you'll be able to put your name forward and then basically a week later we would have where those names would be on a separate form and you'd be able to vote on them. So looking forward to that.

And yeah, so next week I'll have that form if you want to submit your name for it.

Wondering if any of your locations have ever used handicap ramps that come out of the Hitch for strictly push volley. Yes. So we use this for.

Back in the day when we had an enclosed trailer, what I did is I pulled the zero turn stander in the back ramp and then the push roller, I'd come out the side a door with a little handicap rack ramp. Exactly what I use. Little aluminum one. It just folded up really quickly. Put it out, drove it out the side door, and the zero turn would come in and out the back ramp.

All right, everyone, hope you have a fantastic week again. I will not be doing the Mastermind tomorrow, the next day, or the next day, Monday, Tuesday, Wednesday.

Gonna wrap up the challenge, finish strong, and then I will be back on the Mastermind. And then the rest of this week, like Thursday, Friday, Saturday, I gotta make sure Chandler, my gm, is trained up and ready to roll. And he's booked out enough until training. That's the goal. And then he come back and keep scaling up. All right, everyone, have a fantastic rest of your weekend, and we'll see you on Thursday.