Mike Minutes Mastermind 07/31/2023

Hello, ladies and gentlemen. Welcome to another Mike Minutes Mastermind.

I'm on my last turnaround.

Let me get this link over while I'm talking.

I'm not going to tell you quite yet where I'm at because I have some investigative journalism that I do and I can't blow my cover quite yet. So I'm in indisclosed location for the time being. I will let you all know tomorrow where I'm at, but for now I need to retain my anonymity or whatever. Anonymity, I don't know how to say that word. Let's see here.

Anonymity, I don't know. Okay, copy.

This into the playlist.

Cool. If you have not already, which I'm very happy about the fact that the vast majority of a destination uses the P4P app. Very good. This week some really, really cool updates are coming.

Like I mentioned already kind of starting taking steps towards gamifying the experience. When employees log in and out, they're now going to have this actually was an idea from Zach when we were on our trip in June. He talked about Duolingo where he learns other other language and he said every time he logs in like he has a streak and he would log in like we'd be like editing a video like man, I need 10 minutes, I need going like 11:40, 11:50 to finish up his day's worth of learning his language because he wanted to keep the streak alive. And so my thought is to have it where every time they log in they're also going to get a confetti little thing because everyone loves that, you know, a little rush of dopamine. Nothing like that in a good.

And I'll show them how many days of a streak they've had since they last called out, were late or no showed. So looking forward to that. They're also going to get that monthly report as well. So you will get one as a manager, but then they will also get their individual report of attendance. We have some stuff coming down the pipe this week also for projects. So if you have a massive project, it's instead of having to assign them every single day, now you can actually have it where you assign the project to an employee and they can clock in and out of the job. So again, lots of really cool updates coming. And the vast majority of Augusta uses the P4P app, which is awesome. But if you're not highly recommend you start using it and integrating it into your systems. So that way as we keep adding features getting easier and easier and then when we make the switch to Copilot, you'll be able to. It'll just, like, merge things way better. So I shared a little with the franchise advisory council. Kind of like that that process is looking like as we're creating the integration.

I can't say that I am, like.

Gonna nail it. Most of you is very new. For me, I'm learning a lot. It's a lot of honestly, like, I was very stressed out last week, last Thursday, Friday, trying to figure out the developers and having certain limitations of security and sharing databases between Copilot and ppp. It's like something I haven't done before. So I have a lot to learn in that regard. But when we make it, it'll be good. And what we're going to do is slowly make the changes. So that way, at first, what you're going to start to see if you're using Copilot is you'll just bring over, like, the budget hours, and it'll bring over the rate. Then it'll bring over the number of people in a crew. Then it'll start to be like, create automatically additional rates when it sees that different services were completed in a specific day. So lots of work to do on the integration, but we've gotten started, and I will probably lose more hair over it, but that's fine because, you know, eventually you got to replace the hair anyways. Either you got to shave it off or you got to get, you know, what's it called, A hair transplant or something. So. All right, let's jump in. I think that's the only update I was going to share. I haven't even seen if there's any questions. Let me see here.

There are five questions for today.

All right, Present, share, screen, Mastermind. Boom. All right, we're in business. Let me switch this over to questions and rock and roll. Number one, Kyle Tarvin Mokla Homa. I've been talking with time. Oh, we already did this.

Oh, did I have to delete these?

Oh, okay.

Yeah, I did these. Okay. So there's only two. Okay. First one, Devin from Red Deer. I have a unreal guy right now. He helped me when I was at training. He helped me when my truck was getting pain and has been with me almost two months now. His base rate was $17 per hour and his PPP is $27 right now. But I've seen it at $31. I upped his base to $25 hour right now. Is that okay? Our hourly is $100 per hour. Yes. Like you're still within the confines of, you know, 25% if your base pay is at 25, just keep in mind now you have a smaller delta of 25 to 27. Um, the, the thing is I would typically only raise your base pay if you're also raising your prices overall. So that way the differential like of him going from 18 to 27, that's a huge difference. Like that's $9 of paper an hour. That's you know, 7, 800 pay period that is in P for piece is super incentivized. So I just be careful with just randomly raising someone's base pay. But if you're raising prices, you should be able to easily raise people's base pay and by doing that have more leverage because if they leave, you know you can replace them much faster because you have the higher base pay. So that would be my recommendation, is to raise prices when you raise base pay. Go from Lafayette. Has Augusta ever considered adding a Google Earth plugin to the website to allow customers to measure their lawn themselves to get a measuring quote? Here's an example. Yeah, I've seen this a bunch of the bottom line is there are tests of locations or like services that have done this and I have used these. I know multiple of them. Mike Callahan just purchased one, purchased the software and then rebranded it. What used to be called estimate cart is now called simple estimate. I think I forget. The bottom line is this. You're still getting imperfect data from a customer.

Because they could put the pins wherever they want and then you got to talk them down like why the price needs to be higher and all that. So you still, you're still going to double check their math. It's not going to say saving you time and then you're still adding friction to the process. Right. So typically when a customer has to do more inputs, you're going to reduce the conversion. Right. So most customers can fill an estimate request form in like.

15 seconds because it pre populates for them on their mobile device or on desktop. And so.

15 seconds is a whole lot easier in terms of just like brain power than like, okay, let me search my address. Zoom in. Oh, that's like an old map so I can't submit or oh, like this is a new development or there's tree cover. So what do I do? Like all of those things, you're putting all that burden on the customer and honestly, what people like, oh man, it's great conversion. What you're not seeing is the people who don't who see that, like, oh, forget this I don't want to do that. Like it's too much work. So I am very aware of them. I think that down the road this is definitely something that could be used, but it has to be 10 times faster for the customer in the form of. Yeah, there's several things I think need to happen. One of it needs to be we need to be able to collect their information first. The bottom, the bottom line is even once they drop the pins, you're still going to look for it. So it's not really saving you time. It's definitely not saving the customer time. The only thing it's doing potentially is the same way. A over the phone estimate is great because you lock them in. Like you give them the pricing on the thing and lock them in. The nice thing about having it on the website is where you can lock them and they put their car on file and they're good to go again. But you're doing it on imperfect data. You're still going to spend your time and, and you potentially could lose on what would otherwise be a quote because someone's like, ah man, this is just too much work and they abandon it. So how that estimate cart, how that like process looks like is important in my opinion. I'm opposed to it and I think there's definitely merit to it. But from the ones I have seen, there's too much friction on the part of the customer and a lot of people don't even trust it enough when they do it themselves to actually put their cart information on file because like they know that they might have done the pins wrong or they thought they might have done the pins wrong or they're not sure if they're supposed to include the trees or. You gotta explain and walk them through. Like I've heard people, they spend time on the phone talking customers through how to drop the pins and all this other stuff. So for now I'm not a huge fan. I think down the road would be super cool is if you're able to get it to where it can scan a property and already have the outlines and then like they could edit and modify the pins. That would be useful and then it would like flag it if they move it, if they change the square footage by more like 25% where it could impact the pricing significantly, but if not it does let it go through. So there's a lot of different things I think can make it work and I'm not opposed to this at all. But from what I've seen currently, there's too much drop off when it comes to what customers see, and then they're like, this is just too much work for me. They want me to do all the work for them kind of thing, so. But I'm not opposed to it. If some of these plugins can get can improve.

Their sales part and not just the technology, then I might be open to it.

Cool. All right, guys. Happy Monday. That's all we got for today, because the other ones we had already covered on Saturday, so. All right, I'll see you guys tomorrow.

And then I'll tell you where I'm at because I have some more work to do. All right, we'll see you. Take care.