Mike Minutes Mastermind 10/05/2023

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Boom. All right, I haven't had a chance to look at the questions yet. Let's go ahead and jump in. Present.

There are eight. Let's go.

First question. Connor Hutchinson from Concord. With the new form on the websites it should be pretty easy to create a QR code linking to get to the get quote for eddm other print marketing.

Yeah but I would say in general it's pretty easy to link to your website anyways from a QR code.

In like the. The landing like that form is right on the home page.

So.

Yes, in the future I would like to make the QR codes tied to specific pricing. That's going to take a lot more work with Copilot on the back end to where like when someone scans a QR code it gives them their price so you can send it like every door direct mail and then it creates their profile. They put their information into a form instead of, you know, writing it on a door hanger and sending it back via pictures. So down the road, lots of options. Once we integrate Copilot, does the website have the ability to record their info prior to submitting the form? If they clicked medium and they clicked off the page because the price seemed too high, will we still be able to have their info to be able to contact them? Maybe their lot was a small. Was a small or even just offer a better price. Unfortunately we cannot. They can submit the form as a.

They can't submit the form if they decline but as soon as they click decline they will see a thing that says under there please like submit and we'll be able to manually estimate your do the estimate manually. So even if they don't like the price they should at least see that I would like to be able to have it where we got their contact form, etc. The problem is you need to have a click or some sort of action to actually grab information from someone otherwise you're violating all sorts of security issues. So like there needs to be a submit button. It needs to be clear that they are submitting their information to us. So we could technically make multiple layered steps of pages. But as soon as you do that it's. It's pretty easy to track that like massive drop off happens as soon as you have like submit of contact information that would come to us and then they see the pricing. The problem is you are going to keep a lot of people from even Clicking Submit to see the pricing. So the goal is to try to keep it on one page. And that's why it's an automatic like as soon as they fill in the information it automatically shows what services. It automatically shows the pricing. We've done the testing on and just seen a massive drop off. If you say, okay, fill out this information and then click Submit. Because when they click Submit they know what's happening, they know they're giving their information and that's the part that you. They never even get to the price. So I'd rather take a drop off of people who like, oh, that price is too much because honestly good chance not to have a customer I want anyways. Secondly is I'd rather have a drop off there than where they don't even submit their information and get a price because they don't want to submit their information. And so they. There's tire kickers in any website that are going to come along and just like think around the website, I'd rather have them weeded out once they see the price than them not even submit their contact and see a price because they don't want to submit their contact information. So the person that also though like doesn't want to submit their contact information sees a price and immediately rejects it. You don't, you might not want them anyways because if they're so if they're so far off on your pricing, I would really look at the estimate form as get people in the door, go a little bit lower than you would typically so you can get them in the door because if you're going to mow them at $5 less than what you would rather charge them for a couple months, it's still like get them in the door so you can keep them chart, you know, do five, six, seven cuts, that's three, four months of service. Then you raise prices and then you keep a customer for life. So the lifetime value of a customer just so high that it's okay to lose $5 a cut for the first several cuts, but you just need them in the door. So we've just seen the drop off be higher when they have to submit contact information and it switches to a new URL or switches the form. I'm like, I did a form yesterday for Merrymaids and I almost dropped. I got distracted like three times because they had five or six different pages I had to go to in the process of asking for an estimate. And what was stupid is they literally at the end of the estimate said they need to book a call with me or book an estimate. It's like, this is a waste of my time. Like, it was a really bad customer experience. And it's like, if you're going to tell me I'm going to get a quote by going through this process, I want a quote. And I don't have to submit my information without seeing that quote. So that's the part. There's like a lot of dynamics there and there's different customer types that prefer different ways of submitting their information. But after testing it, we've just seen as soon as you make them submit anything, it prevents them from moving along. And I'd rather that be late in the process. Once they've already seen submitted, typed in their contact, they select their type of service and they've seen their price. I'd rather them drop there because now they're opting out of price versus a good customer that just doesn't want to submit their information without knowing what the next page looks like. That's always. Even yesterday. Again, I would. I just. It said instant quote. I click on it. And if you wanted to go on Mary Mae's site, you could. And I put my information in there. I'm like, I just wanna have a round of ballpark. They don't give it to me. They instead text me. And when I told them specifically I wanted to be emailed and they text me and said, we need to set up a time to come see your property. I was like, so why did I just fill out five pages worth of information? So.

Yeah, there's different demographics that will like a slightly different way that form works. But we just see pretty consistently across the board that.

If you make them switch pages by clicking a button and then it like changes the URL because you have to have a change in the website behavior in order to like collect information. It needs to be clear that you're collecting their information. So kind of what you're running up against. I'd be open to testing that every couple years and making sure that it's still the case, but kind of why?

Oh, that's a good question. Joel from Lafayette. I'm excited for the new estimate form. Will the form on the dedicated estimate page, augustalongerservices.com estimate location name also be changed to the new format if we opt in a related question, could the dedicated estimate page be turned into a more of a landing page without the header and footer buttons? The only thing a lead could do is fill out the form to get an estimate. Foreign.

Let's address the first one. Right now we don't have plans to make this change. I want to test on the homepage first before affecting anything that you are paying leads against or paying you're spending money against in terms of that landing page, the slash estimate one. That being said.

We have played with the idea of doing this. In this case.

The problem is if they do not fill out an estimate estimate form. Like if there's any balance, it's almost a wasted leap. A wasted click versus them going to other parts of your site might lead to them. Yes. Filling out the form on the homepage or someplace else. And it's hard to attribute sometimes to that click or to that estimate form. That is true.

Sometimes though, when you go to a landing page, it feels like you could potentially be doing a scam because there isn't a header and there isn't some authority and some branding and it's clear that this is a website. So there is a pro and con there. And I'm not opposed to this idea, but I think it'd be probably easier just if you wanted just a. Basically a straight form is what you're really trying to get here. You could probably design this on your own and just make a URL because that's really all it is. It's like a separate. It's not even. It doesn't need to be even on the website. If you're just wanting like a form, you could just do a type form or a Google form or a survey monkey if you just wanted someone's contact information without anything around the website. So you can do that. We've just typically seen there is a kind of a benefit to having the website header there. It creates authority and doesn't feel like it is a scam. And a lot of times Facebook ads, especially when you click onto something and it looks very much like just like a form to fill out, you feel like you're just giving your information away. It can scare people away because it doesn't have the brand authority and like, oh, this is a legitimate business, this part of a website. This is not like a click funnels. Like I can spot a click funnels website anywhere. And as soon as I see it, I know I'm out. Because I almost always know at this how these are built and that is like I'm going to get your information. I potentially might sell your information and sometimes without having a header, that's how those pages feel. But if you want to test it, I would just make it in like a type form or Something you can control yourself because there's really no point having it on the website if you don't want the header and you don't want really looking like the website. So.

Wow. There's a lot of questions about the contact form. All right, here we go. Val Thomas, Nocatee, Florida oh, I bet I know what this is going to be. Hello, Mike. In reference to the new contact form rolling out, I have questions in regards to level billing. I'm assuming there's a price matrices in the background that it pools the prices from. There is not. It is. You are manually selecting pictures and prices accordingly. But I don't do weekly or bi weekly pricing. My customers pay the same monthly rate year round and I require them to pay in advance. So as far as we do the first service, I charge the card on file for the month and their billing day is whatever day that falls on. So will there be a way this will work for level billing and instead of showing weekly, bi weekly, it will show monthly on my page. I. I know my level billing has been an issue for me in the past for having command center do OTP estimates. So I'm hoping this is work something that'll work for me. I'm not sure if there are any other locations that do level billing. There are a couple I believe. Val, if you could do me a favor because we really need to test my locations, get the first 10 locations on from the form in and do a lot of testing. If I could stick with weekly and bi weekly for give me through through October in November if you could bring this up to me again, that'd be excellent because I. It could. We could easily do this easily and that is have a monthly option that you'd be able to fill in and then you could still change the verbiage of the terms of the form to say like this includes X, Y and Z and the all the. Because you have a lot more verbiage there having the level billing. So please remind me November because I just want to stick like focus on this, test it really well, make sure that we have everything rolling well and then I would not be opposed to adding this in. Even if it's just for a couple people. It'd be relatively easy for us. As long as we keep the same pictures it would work. So as long as you're seeing the same pictures and we're just changing the pricing and the verbiage in there, we can make that happen. So yeah, just touch base with me in November, that'd be great.

Ken from Fenton Michigan. I emailed Command center about switching to Copilot and they told me I had to fill out the forms. I can't find the forms or I don't know where to look. It is on the Facebook page, but it's a good point because that was a while back. Let me go ahead and put it on switching to Copilot, I will put the form on the dashboard and I will also make a post on the Facebook group at the same time. Because I know that was like a month and a half ago that we put that form out, but it is on the Facebook group. I will add it on the Facebook group again and I'll also add it to the forms on the dashboard. Give me one second. I just need to put.

DB FB.