Mike Minutes Mastermind 12/20/2024

Let's go. Happy Friday, Augusta Nation.

Let's get this party on the road.

Streamyard's changing everything up on me. Give me a second here. What are we doing folks?

There it is. Okay, cool. All right.

We only have two questions this morning so if you have a question, fill out the form in the description, put it in the chat, either or and I will certainly get them get to them today.

All righty. Let's rock and roll.

Present.

Share screen Boom. Boom boom. They're having a big potluck today for Christmas in the command center.

All right, first up, let's do southwest Calgary. Not a question but thanks for the coaching. The guest the team gives us. Wait one second. I have a developer asking for an Apple ID code that is time sensitive. One second everyone.

Will, Will, will, Will, Will, Will. Boom. Boom. Sorry everyone. We're trying to get this new thing for P4P done and it needs a code.

Ah, where's will P4P boom. All right, we're almost there. Code is 444248. Boom. Okay, getting an Apple ID shared across devs very painful. There'll be another one here in a second. So I apologize but we need to get that update done. Okay.

We are back. No question but a thanks the coaching the guest team gives us. Last summer we faced a fiery neighbor while working at a client's house. He stormed out yelling and threatening to call the city. Convinced we were breaking some rule. His fist clenched, ready to swing. But he held our we held our ground thanks to the wisdom of Lee. Shout out to Lee. We stayed calm, used the strategies he taught us and de escalated the tension that the situation went nowhere. We finished our job and moved on.

Fast forward to winter. The same angry. The same angry neighbor. Now one of our snow removal happy customers. It might become a year round big thank you Lee and the team for helping us transform confrontations into connections and proving great service that can win over anyone. Wow, that's a very well written comment. Wowzers trousers okay. Grammatically correct. We got tension. We have commas. Oh just beautiful. Yeah. I will say as. As I've gone forward like I am mostly actually impressed with the people people's ability to be coached than rather the ability of the coach to coach.

That being said, in a couple weeks I do have a call with the all the coaching program Looking forward to that. We're going to talk about what it takes to be a good coach and what this the difference between a good coach and a bad coach is historically so that would be fun. I'm looking Forward to some really cool changes that Nick is bringing to the coaching program in 2025. It's going to really, really good. All right, let's move on to the next one. Mr. Anonymous, you said that doing videos on Augusta owners would tank the main channel. I didn't say that exactly, but I'll come back to that. What about a separate YouTube channel for profile and gusta owners, GMs and frontline workers? Maybe a general interview, background and future plans or a day in the life of. Yeah, so I agree. This is usually the right to do it. You have a brand channel and then you have a personal brand channel. The personal brand channel being much more wider audience and then the brand channel being much more promoting, you know, internal things. I have. I often feel you can actually do it together though. And that is you can make it educational, you can make it entertaining, and you can entertain the brand. And so for example, instead of just interviewing a team member that's kind of rose to the ranks, actually going and following them while they're actually getting up out of bed, like their whole day, kind of a day in life, like you mentioned, but then mixing their story interview in throughout that whole process and creating some tension, storylines and characters and telling a better story instead of just being like this is what I did and here's how it happened.

How do we make it some sort, some story have stakes, you have tension, you have hooks. And so I think we can do this. And the reason I say that is because a video like if I made a second channel would probably get 50 to 100 views if I just like highlighted one of your team members, for example, that's gone through a lot, has worked at August for a year, few years, turned their life around trying to go through the 3F program, et cetera. Now if I do it in the main channel and we actually turn this into much more of a story, we go out and interview, but then we also get highlight other other employees. We talk about the whole business. We bring in some education around how the changed. Now all of a sudden that video gets 100,000 views. So there is exponential effort required, but the gains are also exponential. And so this is why I've been a little bit more thoughtful about this. Instead of just like doing interviews of owners, this is obviously on like the franchise website, but it's much more a matter of when we do this it'll be done in the right way. So we have a plan for this later in 2025 that when I do these turnaround shows, I will come up, visit with owners more and be able to highlight these stories. But then we'll be doing it in a way where it's not like, all right, sit down. Tell us about Augusta Lawn Care. It's not going to do well. It just won't. But we can do it in a way that's much more storytelling. It also brings in employees. There's a couple ideas they have around this and to just bring more and more attention to even applying to work for all the locations as we begin to scale. So do you have some ideas around that? All right. There's no questions other than that, but we did have one come in on here. Let me just. Boom.

I was going to say. I was going to say key. I was going to say that sounded like ChatGPT. I didn't want to say it, but I was going to. I. I was highly suspicious. So great job. Love it. Hey, take advantage of the other day, I wrote a bunch of emails, popped them in. ChatGPT made them so much better, actually. What I technically did, I put my speaking notes. I had like five bullet points. I said, turn this into an email. Throw it in there. There's your email. Let's go. Saved me so much time. I had got like six very good emails. Well, six emails done that are long form in about 20 minutes. So all I did, I had done is I just put notes on my phone and just like bullet points and I said, turn this into an email. And then I've put all of my, like, not all of my, but a lot of my books, my content into like a GPT. And so it knows all my language and it can kind of speak as I would and knows like P4P. It knows like capacity based growth. It knows copilot. It knows all these other terms from updating all that information and so very cool, very cool stuff. Okay, well, I guess that is a shorter Friday. This is the shortest one. We've done a very long time. But yeah, looking forward to conference. There's just so much. We're trying to wrap up all the loose ends of things.

That's hilarious. I wrote the first story first and asked to refine whose story in a hero archetype. That's so funny. I love it. Cool. Yeah. When it comes to ChatGPT, it's prompting. It's all about prompting. So whether you give it information. So a lot of times you say, hey, I'm going to give you a bunch of information and then I'm going to ask you for an email. And then what you can do is you can just like plaster a whole bunch of emails from previous like so, for example, if you write a really difficult email to a customer, copy all the emails prior. So then ChatGPT has the context of everything that's been said and they can reference things really easily. It'll also find holes in people's arguments. So if someone writes you a big email, so I've done this with legal stuff, quite often, they'll write this huge thing, I just copy their entire argument in and then I say, here's my POV for find the holes in their argument and write me an email in response. I wouldn't do that to customer, by the way, but that was like a legal thing. But also if you take all of the other emails and give it to ChatGPT prior to asking for the response, it'll bring context in. And that's really the advantage of ChatGPT is it has like the memory of going back into previous inputs that you've given it. So giving it the emails, you can let it digest files, even invoices and things like that. You can, you can make sure it knows that information before actually giving a response. So very cool. All right, well, I guess we'll cut it short there. I hope you all have a fantastic rest of your weekend, an awesome holiday season ahead, and I will see you on Monday. Take care.