My Favorite Low-Cost Marketing Tool to Get More Lawn Care Customers! [SECRET WEAPON]
A short instructional video by Mike Andes promoting 'instant quote' door hangers for lawn care and landscaping businesses. He argues that adding prices and a simple fill-and-photo return mechanism to door hangers (for mowing, mulch, and property cleanups) greatly increases response rates, reduces friction from scheduling estimates, and enables immediate sales when knocking on doors. He also mentions these designs are available at lawncaremedia.com and sold individually or in a larger $3.99 package.
Chapters
Hey, everyone, it's Mike andes here@landscapebusinesscourse.com today's a quick video, but make sure you stick around to the end, because I'm going to show you something that's going to be very, very helpful for your business to get more lawn care and landscaping customers. So in the past, you've seen me talk about the benefits of using things like door hangers to get more customers. The beautiful thing about door hangers is the fact that you can get your neighbors, the neighbors of your existing customers, and really get a very dense route when it comes to mowing and all other sorts of services. So that's really the reason why on lawncaremedia.com, we've made all these different types of door hangers available, as well as postcards, flyers, yard signs, et cetera. But there's always been a problem that we've never really addressed, and that's the fact that most people. I'm just gonna stop here. Most people, the reason why they don't even respond back to you and the reason most people don't do print media and print marketing is because the response rate is so low, I might pass out you, you know, 100 of these irrigation door hangers, and as good as they are, I might only get a couple people respond back to me. Now, in my opinion, the best way to get people to respond to you and get customers from door hangers is knock on the door. You're already going door to door. You're already walking up to the property like we're walking up to the client's house. You might as well knock on the door and talk to them just by having a smiling face. If you look professional, you have a good shirt on, a good uniform, you're gonna be able to sell so many more services than if you simply only leave a door hanger. It's great. This is a fall cleanup one. You can use this this fall. That'd be great. However, the response rate is low. And the reason for that is because most people, the biggest reason why they don't take your services and they don't respond back to your door hangers is the fact that they don't know the price. And at the end of the day, if you put on all your door hangers free, if we took one of these ones, like this is the spring cleanup one here, and we said, hey, free, free service, you'd probably be having a whole lot better response rate because people would know the price. But obviously, we're not gonna give away free services. But the bottom line is a lot of people, the reason they never give you a call is cause then they know they gotta go through the whole process of asking for an estimate, giving you their information, they gotta set up an appointment, they gotta go on your website, you gotta pick up their phone and type in your phone number off of the bottom of the door hanger. They have to type that in or, or go to your website or email you. And for customers, hey, they want simple. There's a reason why Amazon has one button, one button clicking, one click ordering, one click checkout. Like it's really, really simple. That's what we gotta do for our customers. Make it very easy for them to accept service and very easy for them to transact with us. And having them have to phone call or fill out an estimate request form on our website or emails, all of those are, that's friction to, to the sales process. So we've created a solution for you@lawncaremedia.com and you can actually pick these up today. And these are what we call the instant quote door hangers. So we have it for property cleanups, we have it for mulch installation, and we have it for mowing. And I'm super excited about this because what you can actually do is give a quote to the customer when you're actually knocking on their doors. So what I would recommend doing is going around same door hanger, but on the back. This is the unlock. It's actually giving the prices now to the customer. You can actually write the weekly and the bi weekly price directly on here for mowing. Put any relevant notes to things like don't miss the strip of lawn along the backyard fence. Includes the removal of debris, whatever it might be. Any other notes you have you can put in here. And then all the clients to do is put their name, address and phone number and then take a picture and send it to you here in the bottom. So they don't have to call, you don't have to reach out, they don't have to wait for an appointment. You already have the prices and you don't have to go back to the property. This is the best part. You don't have to go back to the property to give them an estimate. And 95% of properties, when I walk up to the front door, I can already do an estimate for what that property's going to cost me to do an estimate. Like there's no reason to have to get a phone call, go back to the client's property, meet with them, see the property. I'VE already been there, I've already knocked on their door, I've already walked up the driveway. I might as well give them the price because if they know the price, it's going to eliminate tire kickers, it's going to eliminate people that were just, you know, they're just calling for an estimate and they got five other estimates, but they just are going for the lowest price. You can eliminate even having to go and give them an estimate by giving the prices here. And if it's too high for them, they'll never call you. But for all you know, it's lower than they think and they would love to take you up on that offer. And all they have to do is fill out their name, address and phone number, send a picture of this. It's fantastic. This is another one for the property owner. This is the mulch installation one. All right, so we got mulch insulation in the front, less weeds and less water. Instant quote here. We got which areas it includes, what type of mulch, the quantity of mulch, and then any other relevant notes for the estimate, as well as the price that can be just written right in here. And I'd recommend take a big thick Sharpie, put the price in right in there, and then maybe use a pen or a fine tip Sharpie on the back here, we made sure the back wasn't gloss, so that way pen or ink doesn't smear as much. And at the top here, because some people are worried, like, well, what if I put the door hanger on and then the customer comes back and calls me five weeks later for a mowing estimate? I put $40 weekly and $50 bi weekly. And now they're calling me two months later and their lawn is overgrown. And they're saying, oh, well, you gave me this price. That's the beautiful thing about these door hangers as well. We have a spot in the top here where you can put the date. So I'd do, you know, 7 21, for example, and it says good for seven days. So they've got to respond back to within seven days. And. And you have the date that it was put on the door. So another great way. So there's lawn mowing, there's mulch installation, and here is the property cleanup one. Again, I'm walking up the driveway. I can see that there's a specific maple tree that needs trimmed off the gutters. I can see that the bushes or hedge is completely overgrown and it could be used shaping up. Well, we got the property clean up here. We got the instant quote door hanger from lawncaremedia.com again, good for seven days. Put the date up top here. And then you have bush trimming, leaf cleanup, weeding beds, check off which one you want to offer in this estimate. And then there's a blank box here. I don't know if you can see that. You can go on the website and see these designs. There's a blank box there where you can actually add something else. So if there's some other service you do in your area that's around property cleanups, you can just. Whoops, you can just add. You can just add that in that box and then any relevant notes. So just giving you space as if you were doing an estimate and you say, well, that takes too long. No, it's going to take you 15 seconds to walk up the driveway anyways. You already can look around, see what's needed. You can literally go bush trimming. Includes all front yard bushes and shrubs and the hedge on the left side of the driveway. Boom. $315 for my total, good for seven days from this date. So I do 7 21, for example. And boom, I'm putting that on the door. And there's my estimate for the customer. And this is what I would really recommend. You can really take it to the next level by knocking on the door. If they answer, you now have an estimate. You could literally say, hey, Mr. Jones, I just noticed you had some overgrown shrubs and maybe some weeds in the beds. I'd love to give you an estimate. Here it is. And you hand it to them right then and there. And if they accept, you know what you're gonna do, right? You're gonna get this information from them. And now you just sold a job. If they're not home, you're just gonna put that on the door and you're gonna have a much better response rate. Cause now the price question has been answered. The customer doesn't have to wonder how much it's gonna cost or, or tire kick. And have you come to an estimate when you've already been to the property, you've already walked up that door, up to their door, and now you're doing it again to get a price when you can already have that done. These are great opportunities. And some people are like, well, you're just trying to sell on lawn care media. I'm showing you the designs. If you think it's faster and cheaper than spending a little bit of money at lawn care media, you can go make these yourself. Go use Photoshop. These are great on Lawn Care Media. We have them built so that way you can just quickly change the phone number on Vistaprint. You can also get the photoshop files from Lawn Care Media. These are great tool. You can get them for $49 for one design but honestly I'd recommend just getting the full package. It has over 170designs of flyers, door hangers, yard signs, door hangers, postcards. It's all really really good stuff and that's $3.99 so check it out today I really really recommend it. I think these instant quote door hangers are going to be a game changer to where a customer can take a picture, send it back to you and you have a job on the schedule. No more back and forth the customer, no more them wondering about the price and tire kicking. You're only going to go back this property to do work not to do estimates. I'm Mike Andes landscapebusinesscourse.com I hope that helps you. Check out lawncaremedia.com Check out the designs. I look forward to seeing you there.
