My NEW Strategy | $300k Business in 30 Days (4)

I'm traveling 3,000 miles across the country to build a $300,000 lawn care business.

In just 30 days.

This Augusta lawn care location needs to be making $1,500 per day before I can hand it off to a general.

Manager and go back home. I'm starting with no employees, no equipment, and no customers to prove that systems build great businesses.

All right, today is day four of the challenge and the game plan is that we're going to send out the every door direct mail campaign that is going to be postcards to 2,000 different homeowners in the Charlotte market. Also, I've got several estimates that are being sent out from command center today. I'm going to do follow up calls and make sure I close those deals.

Now we're talking, baby. Yeah, check out my truck.

Yeah, that's right. Oh, hello.

Look in my truck.

That's a little Max. Enjoys the attention.

Have a great day. Okay, so this is what we were.

Working on last night or this morning or whatever.

It's almost 2:00am it's gonna be a really short night. We put out a new release on Copilot CRM and there were some bugs and so we're just working with the dev team on it to make sure by the time everyone wakes up tomorrow it's working okay.

Sequence automation, it's gonna be super cool. Allows a lot more flexibility, multi day sequences of automation. And you go to marketing emails that we really had to work on last night that was creating all sorts of bugs and insert clip Zach here bug being created, computer sounds.

What we were working on is cutting out version one of email builder and just fully leaning into version two, which is this one, which now also enables the ability for AI to write your emails, which is great. But version one was creating all sorts of issues and yeah, wasn't good.

All right, so what I'm doing here is I got 100 of these bad boys and that will be the bundle size that I'm going to be putting everything else into. And instead of trying to count them all out like I just did, I'm going to stack them and then just basically eyeball it for next, you know, all the bundles. Saves me a lot of time. And in the perfect scenario, you should actually use a scale, like a little scale in your house and you can literally weigh it down to the gram and just do this much more accurately. But eyeballing is what we're getting today.

Sam.

Saundal snap.

Like all good post offices, it has a one star rating, which is pretty.

Much par for the course.

When does it close? When is it closed?

When is it?

5Pm we have 30 minutes.

Let's go.

You're up.

Let's go.

Now.

I'm a landscaping girl.

All right. We are headed to the post office to drop off all of the postcards. However, command center set up an estimate, a timed estimate. Between 4pm and 5pm it is currently 4:12. When you go to the post office, drop off everything and then get to Betty.

Almost said her last name.

Betty's house. Very quickly. Now, based upon the notes that command center gave me, she is hard of hearing and very old. So we're gonna make sure that we are very loud and we get our point across succinctly and clearly.

That's the goal.

Can I give you the drop off?

I don't know if I've ever honestly.

Had an every door direct mail.

Quiet, quiet.

Lady.

Thank you.

No, go away. Unmute. Okay. I honestly don't think I've ever had a USPS interaction with every door direct mail that went smoothly. Not a single time. I can pay it here on my cell phone.

Don't make some sort of issue with the stamp or the sign or your hair color.

I should.

We need to see. You already got it.

Okay. All right, we'll do it.

And one more.

Or the fact that it's raining outside.

And they'll make some excuse as to why they can't serve you, help you.

Or make your life better.

All right, thank you very much.

I appreciate.

Just blows my mind.

Oh, you want me to address this? Yeah, it's actually happening.

So subscrib.

Alright, so yesterday Zach was looking up in the dictionary, reading the dictionary like he usually does in between the video editing. And he looked up a word called obfuscation. There you go. As we learned yesterday in the vlog, obsefukation refers to the act of deliberately making something unclear, confusing or harder to understand.

And that's exactly what this visit note is from command center. Let me explain.

Get ready.

You're have to speed this up for like 2x speed.

Daryl called me and said she saw my fast. Craig was. Well, Carol lived by the beach, but her mom, who was 92, lived in your area.

Hello, this is Brian at Augusta Lawn Care. I'm calling for Betty. I just got off the phone with your daughter Carol.

You are meeting with Betty, age 92. Are hearing not really loud, please.

I pulled it up on the map here to kind of get an idea of how big it was because we have a couple different prices. It just depends on how big the yard is. The bigger your yard, the more we charge.

Someone else mows the front yard.

Okay.

The back is with a backyard only once by weekly. Her snow will be extremely overgrown. She has a dog as a fighter.

Nice.

I am not getting email from her. Carol said Betty might not have one. Please request email. House is a duplex. Some lives on the other side. Why not over the phone Estimate Lots of trees and unclear what area they're included. Maybe you can upsell for front and back. I think the person in the front is just a family member, not a pro.

Thank you, Brian. I appreciate the detailed notes.

That was probably a very long phone call. I'm sorry.

The dog's a biter.

Good luck, Mike.

Wait a second.

Head northeast on Wedlark Lane, then turn left onto Randolph Road.

What in the world?

Turn left onto Randolph Road.

Oh, for crying out.

Wow. The address.

We're going to go here, and we're going to do illegally, which is probably perfectly illegal. We're not going to go into the curb. We're going to back up slightly and.

Not go into traffic.

All right, time for vocal intonations.

I get the vocal cords ready for a very. Whoa. It's overgrown. Grossi. This is like, next level.

They said someone was mowing the front yard. When did they mow it? Last year or two.

Is that the right one?

Been growing like this for a year. Okay, and so whatever, Whatever. It depends on the price.

True. That's very important.

Right.

And so I'm 92. And so I get a big, big, big discount.

Oh, yeah, of course. 90% off every.

Every age.

Every year you get 1% off. Once you hit 100, it's basically free.

Exactly.

Exactly. All right, so, okay.

How much?

Okay.

Yeah.

So the first visit would just be $70 because. So high.

But then after that, it'd only be 50. Okay, so she does not have an email address. And what I didn't want to do is create the estimate and then have to have command center or myself call her with an estimate. So I just went ahead and sold her the job on site. I knew I could do that just after building up a bit of a relationship. We don't usually do that.

We don't actually store it at all.

We're going to put it on your account. And after that, we can only see the last four numbers. And that's it. It's all locked and secured after that. But I just knew there'd be a lot of miscommunication if we. If we not having the email. She doesn't take text message so it literally has to be sold over the phone with her. So I went ahead and sold the job. Tomorrow I'm going to show up, do the initial one and then every two weeks we'll come back and make sure that the backyard is just knocked down and we blow everything off. Now because of that, I also knew it'd be hard to get her billing set up. We require credit card on file for recurring services, so I wanted to leave that property with credit card information. Now it is never easy to get a credit card information from someone, especially after you're meeting them for five minutes. So when I'm talking to her, a couple things I did, you'll notice is number one, I got down to her level. I actually got squatted down on the patio when she was sitting down because I didn't want to appear like above or like looking down at her and making her feel threatened. I wanted her to feel at ease. And so notice how I just kind of talked her through the process of getting the credit card information and inside Copilot, once we enter that data into Stripe and we delete it on our end, we can never actually see the full credit card information again and it's completely secure.

Alright, so a couple days ago we.

Went and we met Gloria. At her estimate, she looks like she just commented on one of.

Oh yeah, see the video I posted the other day. That is an ad on Facebook. She commented on it and she said Mike came to my house, was very nice, very professional and responded back with a quote the next day.

Let's go.

Just accept it next time, will ya?

Oh man, what a day. Honestly, I think I just kind of came in a collision course with reality and that is like the current strategy is not going to work.

Like right now I have two software companies, pay for performance and co pilot that are requiring a lot of time because we're doing a lot of feature stuff. I'm still supposed to be the CEO of Augusta franchise. 130 locations and there's locations that need help and are struggling and are growing fast and I need to support them.

I got six or seven of my own locations that have general managers and they're growing fast. And.

The gym Anytime Fitness, they're switching out all the hardware for the doors, which is great, but that needs a project management. My real estate last night, literally some with the Airbnb at my tiny house wanted a full refund because they showed up and there was a cobweb on the front doorknob and I'm like, yeah, it's next to a farm in the middle of, like, Nowheresville. So they must have been like. They're actually, I think, from New York, so. Because that tells you all you need to know. And I'm trying to sell a big piece of real estate that I own back home in Washington.

There's just a lot going on. And I literally, I was thinking, I have four hours a day that I could dedicate to growing the business here. And it's just a stretch. We're struggling by 2 and 3 o' clock in the afternoon just to start working on the business.

So this weekend, I just got to recalibrate and figure out what exactly I can do, hire out the rest. And just because I can't keep operating on, like, a few hours of sleep, it's. It's not sustainable.