Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

One Form Change Took Upsells From 20% to 60%

20 May 2026 · 1 min

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In this segment, Mike Andes explains a product/UX modification that lets customers select and view pricing for multiple services on the initial sign‑up form. By allowing users to accept two or three services in a single submission, the acceptance rate for a secondary service rose from 20% to 60%—a three‑fold (200%) increase. This front‑loading of service selection dramatically raises annual customer value because the company no longer needs to rely on later upsell outreach (texts or emails) after one or two months; instead, multiple services are secured up front.

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Now what we've done is now they can select multiple services on the initial form and be able to see the pricing for both and click accept and get both of them accepted on one form entry. This has increased from 20%, the amount of people that accepted a secondary service, to 60%. This is phenomenal. This is a 3x or 200% increase in the amount of customers that asked for more than one service and got it accepted. This dramatically increased the annual customer value because no longer do we have to rely on the upsell process or texting or emailing them after 1 month or 2 months. Well, we can just get them to accept 2 or 3 services right from the initial form.