Mike Andes shows cleaning service providers how to stop competing on hourly rates. Bundle guarantees like no 1-star reviews, 24-hour response, and video inspections into a package priced by house size instead. Hosts lose 20-30% annual revenue when cleaners aren't available, so reliability becomes the sell.
If you do this, I believe you no longer competing on $45 an hour. You're competing on guaranteed you never have a 1-star review, guaranteed we'll be there within 24 hours so that they can book tighter. 'Cause my problem always was if my cleaners couldn't get there for a day or two, I'd have to leave gaps between every single reservation. I could easily reduce the amount of revenue I make by 20 or 30% a year as a host. These are the things that people care about. And if you're always thinking about dollars per hour and an hourly rate, that's easy for them to compare. This? Hard to get pricing from someone else around, okay, will you do a video inspection? Will you prioritize me within 24 hours? Will you guarantee I get a 1-star review, you're giving me my money back? Will you also do all the laundry, all this? They're not comparing you now on dollars per hour, okay? So highly recommend this pricing package. I would put this right on your website and you could do ranges. So for size of house, you could be like, hey, this is $99 to $129. This is usually about $149 to $179. This one's about $199 to $249 based upon the size of the house, for example.
