Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Raised Prices And Lost Customers Here’s The Move

28 Apr 2026 · 1 min

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In this brief advisory segment, Mike Andes addresses how businesses should react when customers cancel after a price increase. He suggests first separating a small subset of customers who are unreasonable (“idiots”) and deciding not to serve them. For the remaining canceled customers, he recommends a proactive outreach: explain that the price hike was due to increased costs, but express a desire to continue serving them. Offer to honor their previous price for a limited time (e.g., until May 1) to demonstrate goodwill and avoid appearing greedy. This approach aims to recover lost business by showing a service‑first attitude while filtering out unprofitable clients.

Chapters

out of those 25 that canceled, 5 of them, you know, are— let's just call them idiots. And you don't want to work for them anyways, because the way they responded back to you, right? The other 20, I would respond back to them. And I would say, hey, we had to increase prices because of all the extra costs. But we don't want that to be a reason why we can't move forward and serve you and your property. And so we're going to honor your old price until— you could say May 1st, for example. Mm-hmm. And I think you will get people back if you're just— because they will see that you are wanting to serve them, but you're not being greedy.