This excerpt captures Mike Andes advising lawn-care business owners to raise prices by at least 20% and to prioritize acquiring one net new customer per day during the spring rush. He links a price increase to reaching customer-count milestones (e.g., 150 customers) and emphasizes short-term growth (one new customer daily) as the path to profitability and eventual ability to raise prices.
Raise price by a minimum of 20%.
During the Middle of the season, right?
Yeah.
Even after mowing.
Starts, we'll hit it because the goal is like, we're getting one, two, three customers a day. Price increase is going to happen at 150 customers. Get 50 more customers. That's all that matters. Usually when I see 45, 50 effective hourly rate, I'm like this, this company will lose money hand over fist. Three months of spring rush. We need to have one new customer every single day, net. And if we do that, by the end of spring rush, you'll be raising prices. And I would.
