Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Sales Conviction: The Secret to Closing Deals

10 Jan 2026 · 0 min

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0:25

Short excerpt from a YouTube video by Mike Andes ("Sales Conviction: The Secret to Closing Deals", Jan 10, 2026). In this passage Andes argues that in sales interactions the party with the most conviction—either the customer (in their reasons to delay) or the salesperson (in belief their product/service is the best)—will control the outcome and therefore the money; conviction determines who closes the deal.

Whether it be the customer or whether it be the salesperson. Whoever has the most conviction in, as a customer, thinking, needing to think about it, talk to their spouse, delay, et cetera, versus the salesperson that has the conviction that they are the best product, they are the best service for this customer, and they're going to do whatever it takes to make sure that this person accepts and gets on the schedule. So whoever has the most conviction is going to have the money. At the end of the day, this comes down to sales.