Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Saving my Gym from Tanking 📉 #gym #government #business

10 Dec 2024 · 1 min

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Mike Andes kept his gym afloat during COVID lockdowns by shifting members to bi-weekly billing instead of monthly. The government threatened him with jail time and $5,000-a-day fines. He nearly doubled prices per cycle, but the billing switch meant members paid roughly 8% more annually without noticing.

Questions this video answers

$5,000 per day.

Every two weeks (bi-weekly), producing 26 billing cycles per year.

Approximately 8%.

He says they lost every single member and went to zero revenue.

Chapters

So they shut down my gym in 2020. I wasn't going to close down and they sent me in the mail a warning that I would go to jail if we didn't and a $5,000 per day fine if we did not close the club. People can literally go get liquor. They can go to a rally or go to a protest out in the streets, yet they can't come work out at the gym. What are we doing, people? I ended up opening up like a month or two early again, got threatened with going to jail and getting fined like crazy. So coming back, we lost every single member, every single training cl, went to zero revenue, still had to pay rent, utilities. I kept the staff on for most of that time. Instead of having a monthly price, we change it to every two weeks. We were billing them. We almost doubled the price. And if you look at bi weekly billing, you're at 26 billing cycles in a year versus only 12 monthly. Effectively, I got an 8% increase on my prices.