Mike Andes argues home-services businesses waste money cutting costs when they should invest in premium service instead. Upgrade from voicemail to AI to human agents with upsell scripts. Better service drives revenue growth without chasing more customers.
But don't make the mistake that I made, which is everything that is a cost should go down and I want revenue to go up. When in reality, if I just took that cost and I actually spent more on it and made it premium compared to everyone else, and instead of phone voice messages, I had AI, and instead of AI, I had human agents, and instead of just human agents, I actually gave them upsell scripts to be able to make this defensive measure offense. Talk about the change your business will have in 2026. Because in home services, the word service gets glazed over and we think about sales and more customers and more revenue. But if you just serve the customer better in sales, operations, and admin, 2026 will be a banner year.
