A short Q&A-style transcript from a YouTube video where Mike Andes answers whether to adjust pricing for recurring mowing clients when grass growth varies seasonally. Andes explains they typically annualize average time per lawn (higher effort in spring/fall, lower in summer) to simplify sales, accept variable margins, and only charge more for short-term customers who won't provide summer mows.
All right. Do you adjust pricing on recurring mowing clients when the grass is growing vigorously and the client wants to cut the same height as usual, which would require additional work? Thomas Elazar.
Usually if we're doing a year round mowing service recurring, we're just going to annualize the average time it takes to do the lawn in terms of spring and fall versus like the summer. Spring and fall is going to take us a little bit longer. We have to pay the employee a little bit more on P4P. But during the summer, like right now, there's hardly anything growing and we just fly through the job. So typically we just kind of average it out. It's in easier sell to the customer. Typically you're trying to reduce friction in the sales process and if you start trying to explain, well during these months it goes higher and these ones it goes lower and then it just messes things up. So the goal is to just take the friction out of the sales process by making it as simple and straightforward as possible and knowing that our profit margins are gonna be a little bit more in the summer and a little bit lower in the spring and the fall. However, if we think it's gonna be a short term customer in the spring, for example, like they're sell house and they're only going to be mowing for a couple months, in that case, we'd probably take that into account that we aren't going to get those summer mows and charge them a little bit more.
