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In this segment, Mike Andes reveals that more than 70% of homeowners will hire the first estimate they receive, making speed the most critical competitive edge for solo operators and small home‑service businesses. He stresses that responding quickly to estimate requests—whether by visiting the property within 24 hours, delivering a quote over the phone and capturing card details, or providing instant web‑based quotes—significantly shortens the sales cycle from problem identification to payment collection. The core message is that accelerating the quoting and payment process, not undercutting price, drives sales success.

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