A short YouTube presentation by Mike Andes advising businesses to continue advertising and plan for increased demand during the spring rush. He argues many competitors will ‘turn off’ lead intake when overwhelmed, creating an opportunity for prepared firms to capture customers by maintaining lead flow and availability.
Advertise when everyone else turns their leads off during the spring rush. We're all getting overwhelmed with leads, more jobs, more customers than we can handle, and the vast majority of your competition will turn off their leads. That might mean taking longer time to get to them, less availability of their estimators. This is all due to the fact of mismanaging the spring rush. If you're able to actually plan and anticipate the amount of demand and then of leads that are going to come into your business, you can ensure that you're able to still take new customers when the rest of your competitors can't get to them for five, six weeks, or can't take them at all, or isn't even showing up to estimates because they're so overworked and too busy.
