Short conversational YouTube clip (Mike Andes and another speaker) advising owners of seasonal businesses on two strategies for off-season management: (1) reduce supply/labor (lay off or furlough employees and rehire in season) leading to lower costs but reduced activity, or (2) create season-specific services/offers to generate demand during the off-season (examples: snow plowing, Christmas lights) to maintain revenue.
When winter hits and you have a seasonal business, you have two options. One is to reduce.
Your supply or.
Your labor when demand goes down. So less leads, less revenue, I'm going to lay off my employees. I'm going to tell them, hey, you can come back. I'll give you a guaranteed start date in the spring. That's option one.
Option two is that I create season.
Specific services with season.
Specific offers.
So when mowing demand goes down, I'm.
Going to go create a different service and a different offer that has a.
Demand that's high, for example, snow plowing or Christmas.
Lights during.
My off season and increase my demand. That'll make sure that I don't lose money during the off season.
