Mike Andes breaks down the short-term rental cleaning market into two groups: hosts cleaning themselves and hosts unhappy with their current provider. Focus on the second group by highlighting the 3-4 pain points that frustrate them, then structure your pay so you profit when you avoid those mistakes.
There's only two customers. One is the customer that is currently themselves and the other is the customer that is unhappy with their current provider. The first group is what everyone tried to go after, but it's a very small group. Most people that have a short term rental, they aren't going to clean themselves and already got a vendor. So you just want to attack all the pain points they're currently facing. You know, the three or four things people mess up on and harp on them. And then I was also whatever those three or four things are, that is the most common issues that you're targeting for your marketing. Make sure that your compensation ties back to it. Okay. You don't mess up on those things. Gotcha. If they're not making mistakes, you're making good money.
