Mike Andes says home-service businesses beat 90% of competitors by answering the phone. Most homeowners accept the first estimate they get, and about 70% prefer calling over web forms. Being first to pick up wins the job.
When we talk about answering the phone, it's probably the biggest thing that you can differentiate yourself from your competition. When it comes to home services, if you call 5 different providers, there's a high likelihood that only 1 or 2 will even pick up their phone. And given the fact that 70% of homeowners say that they choose the very first estimate and they accept the very first estimate they received just in terms of speed, it's probably a good idea to answer your phone. And despite the fact that we'd all love people to come to our website and just submit through there or text us, still a lot of people will use the phone, mostly because our target audience for a lot of home services is the baby boomer generation, and they still like to go on your website and instead of filling out a form, give you a call. A large portion of your estimates are still going to come through the phone.
