Mike Andes argues that a business should prioritize investing in its own domain and website before spending on other marketing channels. He claims a well-built website generates leads and validates a company's higher value continuously (24/7/365), whereas paid channels like Facebook ads stop producing leads as soon as spending stops.
I believe that you should invest in the domain that you own so your.com for your business. And before you spend a single dollar on any marketing channel, I believe the best money spent is on that website. Because every single day it can be producing leads, it can be producing new customers, it can be validating to your customers why you're so much higher value than all your competition. It can do that 24 7, 365 and the moment you turn off your Facebook ads, the moment you stop putting out door hangers, leads will stop. But if you have a great website, every single time someone is searching for your sear service in your area, you're showing up and leads still keep coming in.
