Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

The ONLY way to provide value is to solve customer's problems!

28 Apr 2024 · 0 min

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0:25

Short excerpt from a Mike Andes YouTube video arguing that in home services real value is created only by directly solving the customer’s practical problem (e.g., cutting grass, painting walls). Marketing materials and onboarding sequences don't matter to customers until the problem is fixed. The clip emphasizes action and problem-resolution as the true form of value.

I don't care about anything you do from now until you actually solve their problem. All the fancy videos and graphics, and I send them this great onboarding sequence. Customers don't care when it comes to home services. They have a problem and they want you to solve it. So providing value to them comes in the form of solving the problem. So until you've cut their grass, until you've put paint on their walls, until you've taken away the problem they have, you haven't produced any real value.