The Sales System the Top 1% of Home Service Businesses Use
In this instructional video, Mike Andes argues that most home‑service businesses don’t suffer from a lack of leads; they suffer from a leaky sales system. He maps the entire sales journey from the first prospect contact to the final paid job and identifies eight specific points where prospects drop out. For each leak he offers concrete, low‑cost fixes—simplifying web forms, using AI or 24/7 answering services, speeding response times, offering appointment windows and reminders, moving from in‑person to drive‑by or over‑the‑phone estimates, sending quotes instantly via text and email, creating one‑click acceptance portals, automating internal scheduling with capacity‑alert software (HomeWorks), and collecting payment information at the moment of acceptance while eliminating checks and cash. He also presents four quote‑delivery models (in‑person, drive‑by, over‑the‑phone, instant‑quote) and shows how the instant‑quote model bypasses all eight leaks, turning a prospect into a paying customer in a single interaction. Throughout, he backs claims with percentages (e.g., 3‑10% form drop‑off per extra field, 37% voicemail capture rate, 72‑73% AI capture rate) and real‑world examples from Augusta Lawn Care and TLC Lawns. The overall message is that tightening these eight steps can double revenue without extra ad spend.
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You think your business stalled because you need more leads. That assumption is comfortable and it's wrong. In this video, I'm going to show you why most home service businesses don't have a leads problem. They have a leaky sales system and how tightening 8 specific things can double your revenue without spending an extra single dollar on ads. And this isn't theory. This is the same system we use at Augusta Lawn Care, a home service business with over 200 locations operating around the world. I'm going to break down the 8 steps of the sales process where money quietly leaks out and how fixing each one compounds into massive growth. This is a leak-free sales system, not another get more leads pitch. And before you think this won't work in my market or my business is different, understand this. Most owners say that right before they burn more cash on ads instead of fixing the real problem. If you want to grow without gambling more money on marketing, let's get into it. All right. So the whole objective is to be able to get our prospects, people that are just knowledgeable and hear about our business, to have this come through here and this lead go from being a prospect all the way to being a paying customer because we want more customers. But there's this gap in between. So let's talk about the 8 different steps we've got to stitch together to make sure our sales process gets the prospect and gets this lead converted all the way into a paying customer. So there's 8 different steps. Let's go and dig into it. The first leak in the sales process is that the prospect contacts the business. You're like, oh, that's not a leak. Let me explain. If someone's trying to contact— try to figure this out. Remember, I'm not a plumber. I'm a landscaper by trade. Oh, there it is. Okay. Now there's a whole bunch of ways that there can be a leak here and some small percentage trickles out. For example, a website form can be way too long or confusing. You don't need to get the person's Social Security number, their shoe size and everything about them in order to just give them a quote. The reason they showed up your website is to give you their contact information so you can give them an estimate. Make it nice and tight. If you go to a lot of massive companies, they ask for like your name, your email, and your phone number, and that's it. And that's about all you need in addition to their address to give them an estimate. But if you ask for tons of information, we can have a leak. Another leak is that you don't answer the phone after hours. There's 168 hours in every week. If you're open for 40 and you answer the phone the entire time, which most people don't, let's be honest. But let's assume you answered the phone for the entire 40 hours. There's still 75% of the week where if someone calls you, you're not answering the phone and that causes a leak. Why? Because only 37% of people that hit your voicemail actually leave a message. Okay. More leaks are happening and these are leaks you don't even know about. They literally called you at 8:00 PM, but because you weren't open, they didn't leave a voicemail and that lead fell out of the sales process. Another thing could happen is they could leave a voicemail. Out of this 100 calls, 37 people will leave you a voicemail. Awesome. But they are missing clear contact info. And so you don't get their email correctly, or they give you their address, but it was crackling up. Again, the lead falls out of the sales process. More leaks are happening. People are contacting you, but we're not actually converting them into customers yet. Another thing is a prospect could abandon before even submitting the form. It could be a slow form or a broken form. I've seen it so many times. I go into someone's website. I fill out their form as if I'm doing an estimate and then I click submit and it just breaks or it's slow, like it's loading and loading and load. If it takes more than 3 or 4 seconds for your form to get submitted, you're losing customers and you don't even know about it. They showed up at your website as a prospect. They came to the very first step of just contacting you and that lead's gone. Okay, so how do we fix it? Well, we're going to pull out our handy dandy duct tape right here. We're going to go ahead and tape this up. We're going to fix some of these processes. With step 1, step 1 of the customer contacting us. We are not going to allow these things to happen. So what are some of the fixes? Oh my word. For this first step in the sales process. First off, we can reduce forms to only the essential fields. So again, I don't need 20 fields and asking everything about their budget and where it's on the property and their last vendor. You don't need all the information. You just need enough information to get a quote. We know from Home Service Web Design that every single time you ask for more information, there's a 3 to 10% drop-off on the amount of people that actually fill out the form. So ask less of them and you'll get more leads because the lead will actually get through this process instead of being like, forget this, I don't have 20 minutes to submit a form. Okay. Another thing we can do to fix and tape up this leaky sales process is put your phone number an estimate form above the fold on your website. When this prospect came to our website, they get lost because they— where's the phone number? I can't even find where to contact them. Well, they can't even find the place to submit an estimate request form. The primary reason a person comes to your website is to submit an estimate request form because they need a problem solved. And there's this step in between that they've got to get an estimate and get it accepted in order to become a customer. And so make it easy for them to give you money. Make it easy for them to call you right at the top of your website and make sure that before they have to keep scrolling above the fold, you have the estimate request form being shown so they know exactly where to go and submit their information. Another thing you can do to again tape up and prevent these leaks from happening in the sales process is to answer your phones using AI or using a call service that after hours the phone goes to them. So if you miss the phone, it goes to someone else. And I don't want to pay anyone for that. They're charging me $2 or $3 a minute. Trust me, if someone leaves a voicemail only 37% of the time, that means that 63% of the time I'm losing the lead. Now, if I can convert from just voicemail into AI that collects information for me, we see about that going from 37% all the way to about 72 to 73% of people will give all their information to the AI. Now, if you have the money to invest and you really want to take this next level, you get humans to answer the phone 24/7. And if that means going to an answering service, that's fine. But then 100% of the time when a customer calls, I get their information and there is no leakage in the sales process. The last thing I'm going to do is I'm going to optimize my website for speed and mobile usability. If your website looks bad on this device, 80% of your leads have a bad experience with your brand before they even ask for an estimate. Because 80% of your estimate request forms are coming from a mobile device. And so if they have to pinch way in on a mobile device just to see your button for submit your form, you're losing many people, especially when you're talking about 60 and 70, 80-year-old people that are on this mobile device. They can't see well. Make sure it's mobile friendly. All right. Step 2 in the sales process. Now the customer's contacted us and they left a voicemail. They submit an estimate request form. Now the office is going to respond and set the appointment because we've got to go meet the customer and give them a quote. So this is the next step in the sales process. So there are also more leaks that are happening here in this sales process, and that's going to include the fact that now you're trying to set up an appointment with the customer to visit with them on their property and see the scope of work. All right, so let's talk about the leaks that are happening in this second stage of the sales process. First off, you have a slow response time. If it takes you a day, 2 days, 3 days to respond to a voicemail, respond to an estimate request form, there's people leaving. They're going and getting someone else to do the work. Also, if you offer estimates only on a specific day, you're like, well, because it's better for my schedule, I'm only going to go and do estimates on Fridays only. Great. Until someone calls you at 8:00 AM on Saturday morning and have to wait 6 days to just visit with you. In the 6 days, someone else has swooped in and taken your customer and you have someone, another lead falling out of the sales process. Another thing that can happen is you actually set up the appointment with the customer, but you don't send them any reminders and the customer forgets. So what happens? You don't visit them. You don't see the scope of work. And the lead falls out of the sales process. All right. So now let's talk about some of the fixes, the tape that we can use for the second stage of the sales process. When someone calls in, they leave a voicemail, they leave an estimate request form. What can we do to improve the amount of prospects that actually get through and the lead becomes a customer? Well, first thing we can do is have same-day or near-instant price. The faster I can get this lead a quote, the better. And another thing you can do to make sure that we don't have all this leakage at this stage is have appointment windows, not exact times. So instead of having to tell a customer, hey, I'll be there at 2:00 PM, just say you'll be there between 1:00 and 3:00 PM. The vast majority of customers are satisfied with this, and it makes sure you don't have a bad experience with a customer that you show up to 1:05 and they're mad at you for being late. Give appointment windows instead of those exact times. Also, send out automated reminders so that people don't fall out of the process simply because they forgot. You can also offer estimate slots daily. So instead of waiting for 6 days for next Friday to come along when you're doing your in-person estimates, I want to ideally, even if I'm in the field as an owner-operator, I want to offer a little bit of time, even an hour, 2 hours at the end of every single day in the evening so I can get the quotes as fast as possible. I can meet the customer as fast as possible. Okay, that was the second step of the sales process. You might be like, well, customers contacted us, we've set up the appointment. How can we lose them now? Well, there's still leaks in the sales process. For one, you could show up at the property and they're not home or they're not prepared. They're like, oh, I'm really busy. You know, just walk around the property and I'll— can we reschedule? You show up at the property and again, you don't actually make contact with the customer and assess the property with them. And so the lead falls out of the sales process. So again, how can we fix this? How can we make sure that when we show up to a property and we assess that we don't lose more leads? Well, one of the things that we can do is make sure we have automated reminders to ensure that the person shows up when we told them what we were going to have an appointment. Better yet, we can avoid the entire process of having an in-person estimate by using satellite measurements and and doing over-the-phone estimates whenever possible. Also, when you're assessing the property and talking to the customer, the ability to pre-qualify the budget of the customer and make sure they're a good fit before you go out and spend a whole bunch of time putting together the quote or doing a drawing or doing a design. My goal is to cut out any in-person estimates and rather do a drive-by. If you're like, well, I can't do over the phone, great. Can we do a drive-by? So that way on my time, on my schedule, I can visit the customer's property and not risk them not showing up or not being available. And I'd rather just do a drive-by whenever possible. The whole goal is to get to this property and assess what you need to on the property before any of your competitors. All right, let's go over the fourth step in the sales process where you're now going to create, format, and send the quote to the customer. And you're like, my goodness, this is a solid lead. No, there's still leakage because we have not yet made them a the customer. Now, a couple of things that can happen at this stage to cause a leakage where leads fall out is that you take days to send them the proposal. You did the assessment of the property, talk to the customer, you built rapport. But then if you take 3, 5, 7 days to send out the quote, that customer could potentially choose another provider. Also, when you format the estimate, if it's vague, if it's not formatted where they can easily assess what you're actually selling them, That could also lead to people just being confused and not contacting you back. If you only send the estimate via email, or if that estimate that you send via email ends up in spam, or if you never send the estimate, again, the lead falls out of the sales process. Here's a fun fact. Only about 30 to 40% of first emails actually make it to your customer. They'll go to spam. They will be unread. Something will get filtered out. So I want to always make sure I send it more than just one way via email. All right. So what are some of the fixes when we're creating, formatting, and sending the quote to the customer? How can we tape up this sales process to make it better? Well, first, I'm not going to send the estimate just via email. I'm also going to send it via text message. I'm also going to send the estimate within 24 hours or faster. The faster the better. But if you start waiting more than 24 hours, the customer basically forgets visiting you walking the property and the scope of work. Another way to make sure that at this step we don't have any leakage is to make sure I write the notes and build the estimate immediately after I visit the customer. I'm going to forget things. I'm going to forget things I talked about with the customer or I saw on the property. So I'm going to take a video and attach it inside of my CRM. If I do assess the property, I go in person. I don't want to wait 3 days or till the weekend or even that evening before I format my notes. I'm going to copy and paste my template or have templates built inside of my CRM where I can just very quickly put together the quote, preventing a whole bunch of time from going by before the customer sees the price. All right, step number 5. Now the customer's going to review and accept the quote. So we're moving along in our sales process. The customer now has the quote in front of them. They're viewing it and they accept it. Where can the leakage happen? Well, this is actually the one that most of us track all the time, because we call this close rate. This is the number of estimates sent and the number of estimates that were accepted. But realistically, when you look at close rate, this is the one we all measure, which I'm happy you do. But if you say I have 50% of my estimates get accepted, great. You're just measuring this one seam, this one leak in the process. But everyone else forgets all these other leaks that are happening so far. And there's still more to come. Now, what can happen when you send the quote to the customer and how can they still leak out? Well, one thing is that the client portal is confusing. If they can't quickly see the quote or they can't log in because there are a bunch of passwords. We used to use a CRM back in the day called Service Autopilot where people would have to log in and answer a whole bunch of security questions just to get access to their customer portal so they could accept an estimate. Another thing I'm going to avoid so I can prevent leaks at this stage is long contracts. And you might go, well, I need to have protections or liability issues or insurance. Look, if you need 12 pages of fine print that they've got to see on the estimate, we've got a problem. I went to one turnaround where there was literally 12 pages of fine print and documentation around liability. I had to sign a whole bunch of stuff. This is the thing. The customer doesn't want to do that. They don't want to deal with this. They just want their property looking different. That is creating so much friction. That's like literally taking a— clamp on this thing, just shoving it tight and make it very hard for leads to get through to being a paying customer. Another way that the lead can leak out at this stage in the sales process is if they don't even open up the estimate. You might have actually got the email to get through or the text message to go through and they saw it, but they never actually opened it up. And they have a whole bunch of unanswered questions because a lot of times people will scan through their quote and really not understand a lot of what you're saying. Remember, you do this every day. You think about all aspects of your home service all the time. They have a lot of unanswered questions. And if they have unanswered questions and they don't click the word accept on my quote, again, they leak out of the sales process. So what are some fixes that we can use at this stage to make sure there are less people that are leaking out of our sales process during the time when they are supposed to be accepting the estimate? Well, first off, I'm going to make sure it's very easy to access my customer portal. They should be able to click on one link and immediately be seeing the quote. No logins, no security questions, just very quick access. Also, I'm going to make sure they have one-click acceptance. They should be able to click one button that says accept and we're accepting the quote. This actually goes back to Amazon. If you notice on the right-hand side, when you're on Amazon, it says buy with one click now. There's definitely someone that in a board meeting was like, well, if we do that, there's going to be more returns. People are going to accidentally buy stuff and we're going to have all sorts of problems logistically because it's going to send it to the wrong address. There's a bunch of reasons why people could say that they should not have the one-click to buy. But the reason they did one-click to buy is because 67% of people were abandoning the cart. In other words, they're saying buy now, going to the cart, and like, yeah, no, and bouncing. So what did Amazon do? Let's make this really easy. They click one button and we'll send them stuff. The easier you can make it for people to accept your estimate, The better. I want to have simple, clear estimates. Don't use jargon that only you and your competitors know, that only people in your industry know. Avoid using a whole bunch of fine print for small jobs. I've seen where people have paragraphs for a job that's $200 or $300. It's like, what are you doing? If you're like, well, I need the liability protection, I need a whole bunch of jargon, I need to have all these things for my insurance or weather or whatever. Great. Attach a PDF next to the estimate. So the estimate is nice and clean. It has a few bullet points so the customer understands in common English what's going to be done on their property. And then you can always just refer them to the PDF of terms and conditions if they need to. Another thing we've got to do is we've got to follow up with the customer because I don't want them to get the quote, open up the quote, and not accept it simply because we never answered the questions that they had about their quote and gave them clarity. So many of the times when I do follow-up phone calls, The customer is simply like, oh, I just didn't understand what medium mulch was. Oh, I just didn't know what a vertical hedge cut was. These are little terminology that you might be using in your estimate that confuses the customer. And a quick follow-up phone call could clarify that question and immediately get that lead to the next stage of the sales process, which is number 6, where we've got to actually do internal scheduling because the customer has accepted the job. And you've been notified that, hey, customers accepted the job. Fantastic. Well, now we've got to figure out where can we fit this on the schedule? So there are still more steps in this process and there's still opportunity for leaks to happen because the lead's not quite there and can fall out. What happens? There can be a huge delay between the time that the customer accepts the job and when you actually find time on the calendar. A lot of times this is just disorganization. I was at a turnaround at TLC Lawns where they actually kept track of all their accepted estimates with just 8.5 by 11 sheets on the wall. All estimates like sod, irrigation monitoring, irrigation print and repair, complete landscape management, shrub removal. And so it's like, this is more about if someone calls in, she can just come over here and look at it. Is that— No, she— so she has a stack of these papers on her desk. Sometimes it would take them weeks to get back to a customer after they accepted the estimate because they're just trying to figure out where can we fit this on the schedule. And so if you're disorganized and you don't know where things go, I've got to figure that out first before I go back to the customer and give them a date. Also, if you start overbooking yourself, this can cause you to have to reschedule people. So you're like, well, 3 weeks ago we told you we'd be there in 4. That's supposed to be next week, but we're going to have to push you off to the week after. TLC Landscape Management, this is Catherine. Well, I don't have a set date for you right now. We are working through our irrigation startups and repairs, so I will give you a call next week and give you an idea of when we can get out there. OK. So if you don't have a clear, organized way of doing scheduling internally, you're not going to be able to actually give them an accurate date. And it's going to— you're going to overbook your schedule during spring rush and then you have to apologize and keep pushing people off. Also, when you do that, they might go find someone else. All right. Just don't worry about it. Or they'll ask for a refund of their deposit. The customer will keep shopping because now you keep pushing them off and you don't actually know when they're going to show up on the schedule. So how can we fix this? How can we fix this leaky process in the system where once a customer is accepted, we've got to figure out internally where do we put them on the schedule? Well, first off, I want to propose a service date immediately. As soon as they accept, I want to get a service date as fast as possible. Why? Because in my opinion, the job's not really accepted when the customer clicks accept inside of my customer portal. It's accepted once I have a date of service. And we're locked in. So I want to propose that service date as soon as possible. For recurring jobs, it should be really fast because you know what day of the week you're generally in their area. For larger projects, I've got to be able to look at the calendar and quickly know when I can put them on the schedule using budgeted hours. And I should also use a software like HomeWorks to use capacity alerts to prevent me from overbooking. Inside of HomeWorks, every single time you create a visit, It's going to show your capacity to make sure you don't put too many budget hours on the schedule. Why? Because if I do that and then I have to push the customer off, there's a chance they leak out of my sales process. And guess what? This is what's crazy. This is after they've accepted the estimate. So people that are saying, oh no, I've got a 50% close rate, could actually still be losing customers between the time the customer accepts and they actually become a paying customer. All right. Number 7. Because guess what? There's still more steps in the sales process and there's still a chance that someone who accepted the estimate and you found a spot for them internally on the schedule still might leak out of the sales process. So what are these leaks? Well, this is when we need to collect a deposit or get a credit card on file. Now, I highly recommend having payment information 100% of the time for every single customer. I'm going to collect the deposit for any job over a certain amount of money. But the problem is I don't really want to put them on the schedule until I have the deposit paid. I don't really want to put them on the schedule until I have a credit card on file. Now what's going to cause problems here is the office is chasing deposits because they told the customer, hey, you've got to pay us 50%. Okay, now we're waiting. We're waiting for the customer to send us a check in the mail or pay us an extra invoice. That is causing leaks in the sales process. It's causing a whole bunch of back and forth. Communication with the customer because the customer's like, hey, I accept the quote. Why aren't you showing up? Why haven't I heard back from you? You're like, well, you haven't put your credit card on file. And didn't you get the email after you accepted telling you to put a card on file and to pay deposit? And we sent you a 50% deposit invoice. Still a part of the process where there's leakage and it might not be big, maybe 1 or 2% of your customers, but it's still after they literally click the word accept on their customer portal. How do we fix this part of the process where we're asking for deposits? We're asking for a card on file, which I think you should do, by the way, to make sure that we don't have outstanding invoices for months on end. I want to have a card on file to make sure I don't have bad cash flow on big projects. I want a deposit, but I don't want it to prevent customers from going from leads into actual paying customers. So what am I going to do? I'm going to make sure that during the estimate acceptance process, that's when I ask for the payment method, not after they've accepted, not in a separate email, Not in a separate text message while they're literally sitting there, click accept. I'm going to immediately ask for their credit card and a deposit. And inside of HomeWorks, you can just set your settings to where anything over a certain dollar amount, you collect a deposit and you can just check one box and immediately every single person has to put ACH or credit card on file before they accept the bid. So now there's no leakage happening whatsoever. You can also completely eliminate physical checks and cash from the payment collection process because I don't want to wait on the USPS and I don't even have faith that they're going to deliver the check to me. And so by the time you get a check in the mail for 50% down, OK, I sent it to the customer. They print off the thing. They get the payment stub. They go get an envelope. They put a stamp on it. They write all my stuff. Hopefully they write my correct information. Hopefully it gets delivered to my mailbox. Hopefully then I pick it up a couple of days later. It could be 2 weeks before I've even accepted the deposit. And so now the time on my calendar is way booked out. This is still an opportunity for people to leak out because I might not get the deposit. They might not get the invoice that I send them and a whole bunch of other steps that we just assume the customers accept the estimate. But in reality, they have not yet become a paying customer. Eliminate cash, eliminate checks. And you're like, I don't want to pay a whole bunch of fees on a $50,000 job. I'm not paying a whole bunch of money to payment processors. I agree with you. That's why at HomeWorks, we capped the amount of ACH processing fees at $5 when everyone else charges 1%. On a $50,000 big project, that's $500 you'd be paying someone else for your ACH processing fees. At HomeWorks, that's $5. All right. There's still one more step in the process because now let's assume they've done all this. They contact us. We went and visited the property. We set the quote. They accepted. We got the deposit. We got everything set up, credit card on file. We still have one more step before this prospect that has now become a lead and traveled through this process. We need to get them inside. Of a paying customer. And there's one more stage of the process, and that is what I call locked, loaded, and ready to schedule. There are still leaks in this process because they're locked, they're loaded, the customer's on the schedule, but still things can happen. For example, a job gets accepted, but it's not truly locked in until I have a date of service and the customer has confirmed that that's okay, especially for large projects. For recurring jobs, this leak isn't as big. When it comes to big projects, if I'm missing payment information, if I'm missing confirmation, if they don't understand something, they never got back to me about a specific item, I can be caught in limbo even with all this other stuff completed. This a lot of times will also come down to internal miscommunication between ops and admin. So your admin is back and forth the office, communicating with the customer, and they're actually going— they're the kind of in-between. Between the customer and then going to the estimate or going between the customer and then the operations manager and be like, when can we figure this out? And can they park the trucks on the side of the house? And will we be there on Thursday? And will we all get the equipment? When do they have their dogs in the backyard? These are all the little details. The customer's going back and forth after all of these processes have been completed. How do we fix it? Well, we're going to try to immediately, immediately give the customer a date of service as soon as they accept the bid. So that way there's not a bunch of back and forth. Everything's been clearly put inside the estimate. And as soon as the quote has been accepted, I'm giving them a date of service. I'm also going to automate any confirmations with the client so that once a card is on file, once a deposit has been paid, I know that I can just automate letting them know that they're on the schedule and everything has been taken care of. And only once I do all 8 of those steps can I actually have a sales process that consistently takes prospects And a lead travels through this process to become a paying customer. And everyone tracks this one step, the close rate, and they forget all these other leaks. And therefore their website isn't running well. They don't answer their phone. They get back to customers a week after. They take 3 or 4 days to create the quote, and then they wonder why they can't grow their business. And so what do we all do? We just pump more and more money into advertising and shoving more prospects inside this side of the funnel without just addressing the fact there's a whole bunch of holes inside of our sales process. There is a 2.0 version of this for everyone that got through the entire video so far and was able to stick through my horrible plumbing job. You get to listen to the 2.0 version of the sales process and avoid this entire leaky process altogether. Yes, we could put tape and we could do all the things we talked about this entire video that will improve the conversion rate of the people that get through the sales process. But I don't want to even try to work on this tape, duct tape situation for my plumbing. I just want to have one pipe with no leaks. This is where over-the-phone estimates and instant quote pricing comes into play because there's 4 different ways to give a quote. And the one I just talked about right now is an in-person quote. It can be most accurate sometimes, but it's the slowest way and has the most leaks inside of the sales system. Over-the-phone estimates go a lot faster. Someone calls in, I give them a quote, they accept, I take their card information, I give them a date of schedule. Boom, they went from prospect calling me to on the schedule and a paying customer in one phone call. The same is true with instant quotes. Instant quotes is where they show up at my website, they're a prospect, they see the quote via an instant quote form, and they become a paying customer by putting their card information on file and bypassing all 8 steps, all 8 opportunities for them to leak out of the sales process. So what are the 4 ways to give a quote? Number 1, in person, slowest, most leaks. Number 2, a drive-by estimate. I don't have to visit them in person so I can take out a couple of these steps and I can just drive by on my own time without talking to the customer. Saves me a bunch of time, saves them time, and it's a little faster. Number 3 is I can do over-the-phone estimates. A customer can call 24/7. I have someone answering the phone so I can make sure they become a paying customer. Now, the best way is instant quotes because I give the quote to the customer on my website. They put a card on file And I don't even have to have someone answer the phone, so I don't even have to have the extra cost of an admin person that's sitting next to the phone waiting for it to ring. Now, this is something we're actually working on in 2026 at HomeWorks, and that is creating instant quote forms that you can custom create, copy the code directly into your website, and have this exact process in your business.
