Mike Andes argues customers don't care about your mission, only whether you deliver reliable service. He built orphanages and life-saving tech in Africa, but his audience watches to learn how to make money. Focus on what people actually want from you.
We do not need to use what our mission statement is for the customer's mission. Their mission is, I want a dependable, reliable, professional service showing up every single week, and they never miss service personally. There's several orphanages in Africa that I help build, and I'm trying to build technology that can one day save lives for those kids over there that don't have access to medical treatment. You've never even heard me say that. You know why you watch my content? Is because you want to make more money. Yeah. You would have said that. They probably would have been like, all right, Mike, good for you. Great. Good for you. Your customers think the same thing.
